Working with clients in many different tech sectors, we get an inside look at many of the latest technological innovations and trends. The one that we’re most excited about right now is blockchain PR. In the last few months we have become the go-to Blockchain PR Firm.
Originally developed for Bitcoin by the mysterious Satoshi Nakamoto, it’s no mystery that blockchain use is growing exponentially and powering more than just cryptocurrency.
Blockchain is basically a decentralized digital ledger; information is hosted by millions of computers simultaneously, and it’s there for all to see. The network reconciles every transaction that happens in ten-minute intervals, and creates a new block. The blocks are encrypted, and there’s a record if they’re ever altered or erased.
The fact that it’s decentralized eliminates the danger of a massive crash or hack that exists when information is hosted on a single source.
The use of blockchain technology is rising as fast some of the cryptocurrencies that it powers, as businesses are utilizing it for a number of different applications.
We’re working with clients that are using blockchain technology to revolutionize things that we all do in our everyday lives, either at work or at home.
If you want to watch an online video, you automatically think of YouTube (YouTube and Vimeo have a virtual monopoly on the market). But imagine a new network where videos are hosted on millions of computers instead of a massive server, and content creators can create custom, individualized ways to monetize their videos and work directly with their audience, rather than relying on a massive third-party entity. It’s happening, and it will dramatically change the status quo.
Any business owner – big or small – knows the headaches involved with billing. Businesses spend so many hours chasing after outstanding invoices, or waiting days to get paid. Imagine invoices getting paid in a matter of seconds, instead of days. The blockchain is making that a reality and could revamp how all accounting departments operate.
Blockchain technology is poised to transform a number of sectors, including banking, supply chain management, cyber security, the internet of things (IoT), crowdfunding and many others.
2017 was year that Bitcoin and other blockchain-powered cryptocurrencies blew up (in a good way). We think 2018 will be the year that blockchain itself does the same.