Teach your dog how to talk with the Fluentpet
Publication
Mashable
Case Study: FluentPet
Uproar Boosts Sales and Increases Awareness for FluentPet
FluentPet, the company that is pioneering radically richer interspecies communication, came to Uproar to grow brand awareness through media coverage, helping to boost sales of FluentPet’s products.
Solution
Media Relations, Thought Leadership
Industry
Tech
Campaign Themes
- Obtain inclusion in relevant gift guides and roundups, particularly in national, lifestyle and pet publications
- Successfully announce FluentPet’s newest products through strategically timed press releases to showcase the pettech company as a leader in the space
- Spotlight FluentPet Guides to showcase the impact FluentPet has on bettering relationships between humans and their dogs and cats
Featured Press
FluentPet needed to secure quality coverage in prestigious, high readership publications, in addition to roundup inclusions to maximize sales and reach their target audience.
Our Approach
Uproar uses a variety of tactics to boost sales and brand awareness through media relations, including:
- Developing relationships with ecommerce reporters to seed out review units and secure routine inclusions in roundups
- Utilizing FluentPet’s robust community of Guides to pitch out unique stories and secure visual broadcast segments
- Tapping into timely trade shows, like CES, to conduct in-person interviews and have lengthier discussions with relevant reporters
- Creating a consistent stream of touch points with the media and targeted audiences throughout the year by showcasing the company’s meteoric growth
Results
Kicking off just ahead of CES 2022, Uproar leveraged their vast influencer community’s relationships with the product to build recognition with top-tier reporters from targets such as TechCrunch, Markets Insider, Mashable, Tom’s Guide and more, resulting in over 1.5 billion estimated coverage views. Navigating around rising COVID-19 cases and a hybrid show, Uproar successfully announced a new technology to the world with 41 articles and podcasts covering the launch of the FluentPet Connect over a two-month timeframe.
Following CES 2022, Uproar routinely secured top-tier coverage in consumer-facing publications like Insider, Mashable, Salon, Cosmopolitan, USA Today and more. Uproar has helped FluentPet increase their share of voice in the pet tech industry from 2.6% to 25.1% in 2022 over the previous year.
Uproar also uses the unique stories and journeys of cat and dog FluentPet users to help guide top-tier reporters during the review process. In 2022, the team helped publicize a summer teaching initiative for family-centric activities on a local level throughout the country. Through this, Uproar secured an on-site segment with Good Morning Arizona.
Uproar recently announced the availability of FluentPet’s newest button system, FluentPet Connect, at CES 2023. With a dog on-site, Uproar secured meetings and demos with targeted national reporters from outlets such as WIRED, TechCrunch, USA Today and more. The team secured 91 pieces of coverage in a single week, reaching 1.02B readers. In addition, broadcast coverage also reached about 5.34M estimated viewers.
