We tested 3 different Delsey Paris suitcases and all were super spacious with impressive durability
Publication
Insider
Case Study: DELSEY PARIS
Uproar PR establishes DELSEY PARIS as the go-to premium luggage brand in the US
DELSEY PARIS reached out to Uproar PR to help them reach a wider audience in the United States and amplify brand awareness through tradition media as well as influencers. The company’s mission is to provide durable luggage that will still impact onlookers with its striking French elegance. Uproar has continued to build a strong and strategic partnership with the brand to not only build awareness but set DELSEY PARIS apart in the luggage and accessory industry.
Solution
Influencers, Media Relations
Industry
Lifestyle
Campaign Themes
- DELSEY PARIS has products for every lifestyle and for every type of vacation
- DELSEY PARIS continues to offer innovative and quality items for your daily commute or for your next international trip
- DELSEY PARIS’ product line offers solutions to the problems frequent travelers’ face
- DELSEY PARIS’ designs align with the latest and viral aesthetic trends in social media
Featured Press
DELSEY PARIS, a premium French luggage brand known for its Parisian style, innovative features and high-quality pieces, came to Uproar to increase brand awareness within the U.S. market.
Our Approach
Through extensive research and outreach and relationship building, Uproar has been able to ignite conversation within the travel space by positioning DELSEY PARIS as the everlasting, reliable and chic option to accompany travelers around the US. To reach a range of consumers, Uproar brainstorms different stories to tell, executives to highlight, and gifting opportunities to help with sales. This includes pitching travel trends, holiday gift guides (i.e., Mother’s Day, Father’s Day, Christmas, etc.), deals, “best of” luggage roundups, product launches, product updates, company news, and sending product for dedicated review stories.
Results
Uproar secured DELSEY PARIS inclusions in roundups including:
When DELSEY PARIS informed Uproar that they would like to reach a younger audience, the team worked swiftly and was able to secure placement in leading youth publications through unique storytelling and sample seeding. Targeting top-tier publications that reach this demographic, Uproar saw impactful coverage in Seventeen Magazine, Teen Vogue, Cosmo and more. While this was the initial success following this ask, Uproar has continued finding new ways to promote the brand to this audience in a meaningful way.
As a way to reach a wide network of reporters at Conde Nast, Uproar worked with DELSEY PARIS to facilitate a media event in New York at the publishing company’s headquarters, sending three Uproar team members to help host. Through targeted invites and strategic planning, Uproar coordinated 16 reporters who came to the showcase and left with product. This activation helped solidify relationships among top reporters and further established brand awareness amongst key publications that reach DELSEY PARIS’s customers. Several reporters at the following publications came to the event:
- Bon Appetit
- Epicurious
- Condé Nast Traveler
- GQ
- Architectural Digest
- Vanity Fair
- Vogue
- Glamour
- Allure
- Teen Vogue
