ECD Automotive Design officially goes public
Publication
Orlando Business Journal
Case Study: ECD Auto Design
How Uproar PR Launched ECD Auto Design into the National and International Scene
ECD Auto Design, the nation’s leading Land Rover Defender and Range Rover Classic restoration company, partnered with Uproar PR as an extension of their internal team through multiple vehicle launches and brand awareness campaigns.
Solution
Influencers, Media Relations
Industry
Automotive
Campaign Themes
- Tell ECD Auto Design’s story in a unique way that would encapsulate the many facets of the brand
- Host exclusive media events where reporters are able to speak with the founders, shoot content and test drive the multiple vehicles on site
Featured Press
1971 ECD Jaguar E-Type First Drive: A Daily Drivable Classic With a Real Warranty!
Publication
MotorTrend
Since partnering in 2020, Uproar PR has successfully announced the launch of several truck models. From the world’s first-ever Electric Range Rover Classic to the world’s first-ever Electric Jaguar E-Type, Uproar has secured some of the biggest national automotive reporters and influencers to cover the launches while also telling the story of a brand that goes above and beyond to provide five-star luxury service to their clients.
Our Approach
ECD Auto Design came to Uproar over three years ago to help build brand awareness for the world’s leader in custom and restored bespoke Range Rovers and classic Defenders. Over the course of the long-term partnership, Uproar has upheld the integrity of the brand’s unique promise to only build one-of-one vehicles while gaining respect from media in the automotive industry, local press and national reporters and mega-influencers.
Uproar has been able to put ECD Auto on the national and international scene because of a consistent cadence of media coverage driven by a strong PR strategy encompassing traditional media relations and influencer outreach. Beloved by car gurus and buyers alike, ECD has pushed itself to the forefront of a crowded market and become standouts in craftsmanship, quality and culture.
Results
Uproar’s results span wide across the automotive media and influencers including hits in Road & Track, Motor1, Carbuzz, Shmee150, Vehicle Virgins, Motor Trend, Robb Report and more. By utilizing different truck builds including the electric Defender, electric Range Rover and the electric Jaguar E-Type, Uproar has created exclusive media trips and more than 50 media to the “Rover Dome” headquarters where they experienced tours, in-person interviews with the founders and test drives of the powerhouse trucks. National media also find interest in the company with reporters at Robb Report, Forbes, Newsweek and Esquire all showcasing one of Orlando’s most interesting companies.
