eSight needed national online, print and TV coverage to spread awareness of its new glasses that enable the legally blind to see.
Oftentimes you have months or even years to plan for a product launch, and sometimes you just have a few weeks. Our team is well versed in what it takes to successfully launch a product and maximize coverage right out of the gate. The entire eSight product launch – including pitching, press interviews and product demos – happened within two weeks. With eSight being a visual story, a key spokesperson was identified to showcase the product’s impact from a legally blind perspective. Uproar worked quickly to schedule two full days of in-person meetings in San Francisco and New York with eSight’s CEO and spokesperson, identifying areas around each city that would bring the story to life – Time Square NYC and the Ferry Building Marketplace in San Francisco. The in-person meetings with top tier press (The Wall Street Journal, The Associated Press, USA Today, CNBC, CNET and Mashable, among others) were crucial to maximize audience reach because it allowed journalists to produce videos to complement their stories about the technology behind the glasses.
Uproar successfully announced a niche technology to the world, resulting in more than 50 articles. As a result, eSight experienced record web traffic with an 8x increase in the month of the product launch alone and a 10x increase in leads for the quarter following the launch, quadrupling sales. TIME Magazine also named eSight on its prestigious list of 25 Best Inventions of the year.
Following the product launch, Uproar continued to leverage heartwarming human interest stories to secure national TV coverage with NBC Nightly News with Lester Holt, ABC News and Inside Edition.
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