Uproar Quickly Amplifies National Brand Awareness for eSight

Oftentimes you have months or even years to plan for a product launch, and sometimes you just have a few weeks. Our team is well versed in what it takes to successfully launch a product and maximize coverage right out of the gate. The entire eSight product launch – including pitching, press interviews and product demos – happened within two weeks. With eSight being a visual story, a key spokesperson was identified to showcase the product’s impact from a legally blind perspective. Uproar worked quickly to schedule two full days of in-person meetings in San Francisco and New York with eSight’s CEO and spokesperson, identifying areas around each city that would bring the story to life – Time Square NYC and the Ferry Building Marketplace in San Francisco. The in-person meetings with top tier press (The Wall Street Journal, The Associated Press, USA Today, CNBC, CNET and Mashable, among others) were crucial to maximize audience reach because it allowed journalists to produce videos to complement their stories about the technology behind the glasses.