Case Study: Fountainhead

Uproar Boosts Awareness for One of the Country’s Leading Private Lenders


Our Approach

The team was tasked with developing company messaging, distributing announcements, following government regulations and staying informed about an industry recently evolving faster than ever. Uproar worked to introduce the experienced CEO to local, regional and national media while creating timely news about the company.

Uproar values the power of a spokesperson and tapped into the access and approachability of Fountainhead’s CEO. Uproar was able to position him as a trustworthy thought leader because of his knowledge and expertise in the finance industry. Over the years, Uproar has developed strong relationships with top-tier reporters who proactively seek timely commentary, detailed insights and breaking news straight from the CEO.


Over the span of our partnership with Fountainhead, the team has secured hundreds of pieces of coverage across publications including, but not limited to, Wall Street Journal, TechCrunch, The Business Journals, Reuters, CNBC, Banking Dive, American Banker and Bloomberg. The New York Times recognized the CEO as one of the country’s leading SBA lenders and featured him in an article focused on the Payment Protection Program that reached 151M online readers and 6.1M print readers.

The team researched various opportunities and assisted in securing prestigious accolades for the CEO and Fountainhead, including Inc. 5000, Orlando Business Journal CEOs of the Year and Orlando Inno Fire Awards. The CEO was also accepted into the Entrepreneur Leadership Network, Forbes Council, Business Journals Leadership and Inc. Masters Program, where he is able to publish content for like-minded entrepreneurs across a variety of fields.

Fountainhead and the CEO have made its way to the top of the lending industry thought leaders because of a consistent cadence of powerful media placements and impactful award wins.

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