Case Study: AB Lighting

Uproar Raises Awareness for New Brand AB Lighting

AB LightingAB Lighting needed to raise awareness for their new premier lighting solutions in the US.

Our Approach

Uproar developed a strategy to launch AB Lighting at MJBizCon, the most significant event of the year for the cannabis industry. With press releases and pitches to key industry contacts, Uproar announced the advantages of AB Lighting’s new products and secured media interviews and new coverage before, during and after the launch.

The launch of AB Lighting as the premier LED grow light provider in the U.S. included building the company’s audience across two social media platforms. Tactics included: posting consistent organic content, paid advertising, community engagement, and two giveaway campaigns.


Uproar successfully reached AB Lighting’s target audience for the launch with coverage in Industria420, MMJDaily, LEDs Magazine, The Marijuana Times, Cannabis Product News and more. Continuing the success post-launch, Uproar unveiled the company’s next grow light, the AB520, timing the announcement around AB Lighting’s presence at CannaCon Northeast. Uproar drafted and distributed a release to attending press and key cannabis and LED lighting trades, garnering coverage in Cannabis Business Times and an interview opportunity with MMJDaily. LEDs Magazine also featured AB’s complete series in a product spotlight.

AB Lighting Coverage

Uproar strategically built the company’s social media audience to over 4,300 followers across two platforms within one year. Reaching over 3 million impressions on Facebook and Instagram, Uproar has created a brand experience resulting in over 50,000 engagements and 25,000 clicks.

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