Case Study: VizyPay

Uproar Highlights VizyPay as a Leader in Payment Processing

VizyPayVizyPay came to Uproar to highlight its unique offerings to business owners as well position their founder as a thought leader across national and trade media outlets.

Our Approach

To keep the media updated on the latest news from VizyPay, Uproar crafted press releases announcing newsworthy developments at the company. These announcements were distributed to relevant media outlets across various verticals, including local Iowa markets, national dailies and payments trades.

Results

Not only did the releases keep VizyPay top of mind for media and target audiences, but they also strengthened the company’s credibility, demonstrating its business growth as it continues to disrupt the payments industry from the inside out.

As a result of targeted pitching efforts and relationship building over the course of several months, Uproar secured interest from a reporter at the trade outlet Payments Dive. After coordinating several interviews, Payments Dive published an article highlighting how VizyPay disrupts the payments landscape by catering to small-town businesses. The article included several direct testimonials from VizyPay customers that addressed how the services are excellent for merchants. The article also noted that this is translating to great success for the company and remarkable growth. Payments Dive reaches 132,000 online readers. The impact of the article was further increased as it was shared in two email newsletters and two Twitter posts, reaching an audience of 151,000.

Building upon VizyPay’s already strong reputation with local media, Uproar secured a feature story in Business Record’s April and July 2022 print editions. The multi-page spreads detailed VizyPay’s bootstrapped origins, its founding mission to disrupt the payments industry and its outstanding growth. This coverage of VizyPay also highlighted the company’s upgrade to a larger headquarters to accommodate rapid growth and reported on the company’s hiring blitz to augment its diverse, talented workforce. The July issue also shared the company’s innovationLEADER award win. In addition to print, the piece ran online on Business Record’s website and in multiple newsletters, reaching a total audience of 187,000 local readers.

As part of Uproar’s thought leadership program, the team drafted and submitted VizyPay for awards relevant to the business, fintech and payments spaces. As a result of these efforts, VizyPay, its leadership and its solutions have been honored with multiple award wins. To amplify the news of these award wins, Uproar crafted press releases and conducted pitching which garnered coverage in The Des Moines Register, Axios Des Moines and more.

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