How this 31-year-old got fired and re-hired in 24 hours
Publication
CNBC
Case Study: VizyPay
Uproar Highlights VizyPay as a Leader in Payment Processing
VizyPay empowers small business owners by offering payment processing options that other credit card processors won’t. Founded by a former small business owner and payment processing industry expert, the company aims for transparency in the fees associated with credit card transactions or avoids them altogether.
Solution
Content Creation, Media Relations, Thought Leadership
Industry
Tech
Campaign Themes
- Increase visibility of VizyPay’s unique offerings to business owners and position the founder of the company as a thought leader across national and trade media outlets.
- Announce the acquisition of competitor Echo Daily.
- Highlight the launch of the VizyPOS app.
Featured Press
VizyPay came to Uproar to highlight its unique offerings to business owners as well as position its founder as a thought leader across national and trade media outlets.
Our Approach
To keep the media updated on the latest news from VizyPay, Uproar regularly crafts press releases announcing newsworthy developments at the company. These announcements were distributed to relevant media outlets across various verticals, including local Iowa markets, national dailies and payments trades. In addition to telling the company’s news, Uproar spotlights VizyPay’s culture and positions VizyPay’s thought leadership team as experts through contributed articles, interviews on timely topics, and podcast interviews.
Results
Not only did the releases keep VizyPay top of mind for media and target audiences, but they also strengthened the company’s credibility, demonstrating its business growth as it continues to disrupt the payments industry from the inside out.
As a result of targeted pitching efforts and relationship building over the course of several months, Uproar secured a feature for VizyPay in American Banker, reaching 407.8k readers. Additionally, Uproar was able to secure coverage in major payments trade publication and client goal, Payments Dive, which highlights VizyPay’s mission to exclusively serve small-town businesses. The article included several direct testimonials from VizyPay customers that addressed how the services are excellent for merchants and noted that this is translating to great success for the company and remarkable growth. Payments Dive reaches 132,000 online readers. The impact of the article was further increased as it was shared in two email newsletters and two Twitter posts, reaching an audience of 151,000. Other notable secured coverage includes Axios Des Moines (26.3M online readers) and Tech HQ (354k online readers).
Uproar also tells the stories of VizyPay’s executives to help VizyPay recruit great talent that fit into the workplace culture. For example, the Uproar team utilized Director of Operational Strategy Kyle McCann’s inspiring firing/rehiring in 24 hours story to share with national workplace reporters. After gaining interest from CNBC Make It, Uproar coordinated an introductory interview with McCann and an official interview with him and CEO Austin Mac Nab. The resulting article was picked up by 9 regional NBC affiliates across the country, including Dallas, Los Angeles, Chicago, San Diego, Connecticut, Philadelphia, Boston, Miami and New York. CNBC also shared it across its Make It and centralized social media platforms. In total, McCann’s story reached 534.81M total combined impressions.
Building upon VizyPay’s already strong reputation with local media, Uproar secured a feature story in Business Record’s April and July 2022 print editions. The multi-page spreads detailed VizyPay’s bootstrapped origins, its founding mission to disrupt the payments industry and its outstanding growth. This coverage of VizyPay also highlighted the company’s upgrade to a larger headquarters to accommodate rapid growth and reported on the company’s hiring blitz to augment its diverse, talented workforce. The July issue also shared the company’s innovationLEADER award win. In addition to print, the piece ran online on Business Record’s website and in multiple newsletters, reaching a total audience of 187,000 local readers. Since then, Uproar has maintained a relationship with the publication, having in-person meet ups with reporters and regularly published announcements, company news and the like.
As part of Uproar’s thought leadership program, the team drafted and submitted VizyPay for awards relevant to the business, fintech and payments spaces. As a result of these efforts, VizyPay, its leadership and its solutions have been honored with multiple award wins, including Inc. 5000 three years in a row, Inc. Regionals: Midwest, five Stevie Awards, three Best in Biz Awards, #1 Top Workplace by the Des Moines Register, Electronic Transaction Association’s 40 Under 40, American Banker’s Best Places to Work in Fintech, Entrepreneur of the Year Heartland Finalist and innovationIOWa’s innovationLEADER. To amplify the news of these award wins, Uproar crafted press releases and conducted pitching, which garnered coverage in The Des Moines Register, Axios Des Moines and more.
To consistently boost VizyPay CEO Austin Mac Nab’s thought, Uproar manages his Forbes Council profile by drafting and publishing articles quarterly and regularly contributing commentary for expert queries. Uproar also secures contributed articles through other publications that meet VizyPay’s goals such as, Entrepreneur and Small Business Currents. Additionally, the team coordinates podcast interviews for the VizyPay executive team, telling unique stories in payment, local and entrepreneur podcasts.
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