Uproar PR, a full-service public relations and social media firm, has been selected as the agency of record for Duo-Gard, a leading innovator in high-performance translucent glazing systems for sustainable daylighting and custom canopies. The firm will develop and execute a comprehensive media campaign to achieve even greater brand recognition with trade outlets by positioning Duo-Gard as the leader in the market of translucent glazing systems.
“We are growing and our product line is always evolving so we were ready to partner with an agency that understands the ins and outs of the building and sustainability markets,” said David Miller, CEO of Duo-Gard. “We are confident in Uproar PR’s abilities and are excited to work with an agency that feels like an extension of our team.”
Uproar PR’s strategic media relations campaign will secure top tier trade coverage which will underscore what makes Duo-Gard’s glazing systems and custom canopies standout from competitors. Duo-Gard’s industry leading systems and structures and Uproar PR’s proven track record for obtaining feature coverage in building and sustainability outlets made this partnership a natural fit for both parties.
“We are ready to hit the ground running for Duo-Gard,” said Catriona Harris, partner and co-founder of Uproar PR. “We spoke to the Duo-Gard team about their current needs and immediately knew we could make a real impact using our relationships in this industry. We look forward to wowing them with our results.”
About Uproar PR
Focused on consumer-facing clients, Uproar PR was founded to apply a cutting-edge technology perspective for companies who are looking to compete in this always-on, socially driven economy. The national PR firm works with a broad spectrum of clients. More information can be found at www.uproarpr.com.
About Duo-Gard
Duo-Gard Industries Inc. is a leading innovator in high-performance translucent glazing systems for sustainable daylighting, as well as custom canopies including photovoltaics, bike shelters, bus shelters and outdoor structures. For over 30 years, Duo-Gard has advanced translucent technology with design, engineering, fabrication and installation of custom architectural products that enhance sustainability. Duo-Gard was established in 1984 and is based in Canton MI. The company was honored in May 2012 as one of the Michigan 50 Companies to Watch in 2012. For additional information, please visit http://www.duo-gard.com or call 734-207-9700.
