Over the years, Planet Fitness has worked with Uproar to increase brand awareness from media relations and influencer initiatives. Uproar has worked to place the Planet Fitness team as thought leaders in the fitness industry through club openings, relocations, renovations, human-interest stories, trending fitness news and seasonal campaigns. Uproar leverages these promotions to share the positive community impact of Planet Fitness with national and local media, as well as influencers.
Through Social Listening efforts, Uproar has delivered valuable insights to our fitness partners that have informed company messaging and guided internal and external strategies through both promotions and times of crisis. By identifying key competitors and relevant conversation tags, Uproar develops a customized social listening dashboard and analyzes findings on a regular cadence.
Uproar continues to share the benefits and importance of adaptive fitness through targeted pitches to crucial media contacts locally and nationally, offering spokespersons from fitness leaders to discuss the need for inclusive exercise. Our team of public relations experts has the industry knowledge to provide a variety of tactics to get your fitness brand strong industry recognition.