July 24, 2012

Make-A-Wish of Central and Northern Florida Selects Uproar PR as Agency of Record

Agency to execute full-scale media relations campaign to enhance foundation’s regional presence

Orlando, Fla. – July 24, 2012 – Uproar PR, a full service public relations and social media firm, has been named the agency of record for the Make-A-Wish Foundation of Central and Northern Florida. This regional chapter of Make-A-Wish serves 54 counties across the state of Florida and grants the wishes of children with life-threatening medical conditions. Uproar will elevate exposure for the foundation’s mission by implementing a high-impact media relations campaign that will resonate among communities statewide.

“It’s important for us to develop a strong, lasting presence across the state as we grant wishes for children in more than 50 regions of Florida,” said Make-A-Wish Foundation of Central and Northern Florida Chairman of the Board, Bob Szafrankski. “Passion is an essential part of making that happen, and we found that same passion and drive in the Uproar team. We are very excited to begin working together.”

Uproar’s carefully crafted media relations strategy will shed a light on the great cause of this foundation and will also promote ways for communities across the state to become more involved.

“The Central and Northern Florida Make-A-Wish chapter changes the lives of hundreds of children and families each year,” said Mike Harris, vice president of creative services for Uproar PR. “We are excited to help in bringing the foundation’s message of hope, strength and joy to our community, and have no doubt that our media expertise will place a spotlight on the chapter’s outstanding accomplishments.”

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