The full-service PR firm will launch Boxtera while generating awareness for the convenient delivery of lifestyle products
ORLANDO, Fla. – April 29, 2013 – All natural snack subscription, Boxtera has selected national public relations and social media firm, Uproar PR as its agency of record. Uproar has developed a media relations strategy for Boxtera’s official launch, as well as a continued communications campaign that will help accomplish Boxtera’s overall goal – to change the way consumers identify and purchase healthy snacks.
“Boxtera is changing the way consumers discover and taste healthy snacks. Our subscribers receive a variety of full-size products to try, while our brand partners find a better way to connect with potential customers,” said Director of Sales and Vendor Relationships for Boxtera, Raeann L’Hommedieu. “Uproar PR has been chosen because of the agency’s proven success with lifestyle media and we are thrilled to have them onboard to promote the convenience and education Boxtera provides.”
Uproar will utilize its solid relationships with media to raise awareness for Boxtera. Meeting the increasing consumer demand for organically grown foods, Boxtera selects the finest American made natural, organic and nourishing snacks for each monthly delivery. The foods included in Boxtera are always full-sized and minimally processed and are many times non-GMO, gluten free and sometimes vegan as well.
“Boxtera is a leader in subscription e-commerce and we look forward to promoting its accessibility, simplicity and innovation. Boxtera offers consumers the option to try a full-size product before buying,” said Catriona Harris, managing partner of Uproar PR. “Our firm’s ambitious attitude paired with our expertise in working with top-tier media makes us a strong choice for Boxtera’s initial launch and continued success.”