This week on Uproar PR’s PRFECT Insight Series, Founder and CEO of Fattmerchant, Suneera Madhani joins COO Mike Harris to discuss how a great PR strategy helped to create a brand identity that landed them on the 2020 Forbes Fintech 50 list.
Suneera is no stranger to hearing the word “no”. When she came up with a novel way to approach credit card processing, many of the top names in the business told her it wouldn’t work. What sets her apart is that she didn’t listen to the naysayers. Over the last seven years, she has built Fattmerchant from the ground up, alongside her team of industry-leading professionals, becoming a household name not only in the processing world but also in tech. Fattmerchant has built revolutionary platforms and pricing that their customers can’t live without and have secured their place at a table they were told they would never sit at.
Suneera acknowledges that PR is a vital part of growing a business, and Uproar has been by their side since the beginning. Efforts to define their brand as fresh and tech-forward, along with garnering coverage featuring their products in top-tier media outlets have made all of the difference. These strategies have led to them having the ability to acquire their customers digitally, slashing their cost of acquisition in half. They have also positioned Suneera as a thought leader in the industry, increasing her notoriety, as well as Fattmerchant’s credibility.
Working alongside the talented team at Fattmerchant has provided first-hand proof that PR is worth the investment. To hear the full story click here to watch the video.
If you are interested in learning more about what Uproar’s integrated PR strategy can do for your company, click here!
