October 23, 2013

PUSH Chooses Uproar PR to Launch Wearable Fitness Tracker

The full-service PR agency captures media attention for the new wearable gadget

Orlando, Fla. – October 22, 2013 – Uproar PR, a full-service public relations and social media firm, has been selected as the agency of record for PUSH, a fitness technology company based in Toronto, Ontario. With PUSH, Uproar PR is delivering media placements in top-tier technology and fitness outlets to promote the company’s pre-order process through its Indiegogo campaign.

Uproar PR has developed a comprehensive media outreach and social media strategy in advance of the launch of the company’s first fitness product. PUSH Band is an app-enabled, wearable fitness tracker geared toward serious gym-goers, professional athletes and athletes-in-training to analyze strength and training performance.

“We are thrilled with Uproar’s management of our launch, and look to them to help position us as leaders in the fitness technology industry in the future,” said Rami Alhamad, CEO and co-founder of PUSH. “Their reputation for securing outstanding results is what motivated to us to establish this partnership, and we are already excited to see how quickly coverage is happening.”

“PUSH is taking wearable fitness technology to a new level, and we are enthusiastic to be a part of its success,” said Mike Harris, partner and co-founder of Uproar PR. “We believe that partnering with innovators like PUSH positions our company to continue to grow alongside multiple dynamic and ever-evolving industries.”

About Uproar PR
Focused on consumer-facing clients, Uproar PR was founded to apply a cutting-edge technology perspective for companies who are looking to compete in this always-on, socially driven economy. The national PR firm works with a broad spectrum of clients. More information can be found at www.uproarpr.com.

About PUSH
Toronto-based fitness technology startup, PUSH, launched from the JOLT program at MaRS Commons. PUSH empowers athletes by providing a way to track workouts and visualize results. Its team has worked tirelessly for the last year to bring the fitness realm a wearable device that generates real metrics – the PUSH Band. No imaginary points or arbitrary scores, just actual data that will help makes users stronger, improve form and reduce the risk of injury. PUSH constantly strives to improve its product with user’s needs in mind and find innovative ways to make fitness routines increasingly productive and more fun. For more information, visit www.pushstrength.com.

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