Duo looks to nationalize brand, take endurance sports world by storm
Orlando, Fla. – July 19, 2012 – Uproar PR, a full service public relations and social media firm, has been named the agency of record for Savage Race, an extreme mud and obstacle racing company. Uproar will develop and execute a comprehensive media campaign to achieve greater brand recognition, positioning Savage Race as the leader in the field of adventures races.
“Our company has a unique message and ambitious goals, so we needed a public relations team that would work as hard as our race participants do,” said Savage Race Founder and Director Sam Abbitt. “We’ve had great success in Florida, but with our plan of nationwide expansion in 2013, we need Uproar’s unparalleled media expertise and established relationships to help further spread the Savage Race name and message.”
Uproar PR and Savage Race will work hand-in-hand to bring endurance sports to more cities across the United States, promoting the obstacle race as a fitness concept unlike any other.
“We will be spotlighting the various, unique aspects of Savage Race’s mud and obstacle events to promote a better understanding of the singularity of the brand,” said Catriona Harris, managing partner of Uproar PR. “The extreme activity coupled with an enthusiastic team will help in garnering increased excitement for Savage Race’s ambitious adventure races.”