September 30, 2020

PRFECT Insights with Scott Breault, Vice President of Marketing for Planet Fitness Southeast

This week on Uproar PR’s PRFECT Insight Series, Vice President of Marketing for Planet Fitness Southeast, Scott Breault joins COO Mike Harris to discuss why he values working with a PR agency.

Breault, a master marketer in the fitness industry, had a part in building some of today’s largest boutique fitness brands such as Orange Theory and Pure Barre. Before finding his position at Planet Fitness, he began his career at a PR agency where he was able to connect with clients and form relationships in the industry. His passion for fitness and love for marketing ultimately led him into his role today where he’s able to blend the two and “never felt like (he’s) going to work.”

During his career, he’s had the chance to work with several different agencies and vendors in the marketing and media relations space but Breault goes on to say that working with the team at Uproar is unlike others he’s worked with in the past. Over the past two years, since teaming up with Uproar, he has valued the goals accomplished, the fresh ideas brought to the table and the relationship built. He also mentions that earned media and influencer results are often above the customary level found with other agencies working with franchise grounds at Planet Fitness.

“I never want to hear the words ‘I can’t’ with an agency partner, and the Uproar team has always found a way to make it happen.”


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