We’re launching season two of Uproar PR’s PRFECT Insights with a great conversation between Uproar’s Executive Vice President, Frank Wolff, and John Ryder, Senior Advisor at Consumer Convenience Technologies (CCT), on how a successful public relations campaign has increased brand awareness and helped with lead generation.
CCT came to Uproar PR in 2019 to help launch the first jar lid innovation in over 75 years, the EEASY LID. Delivering consistent results that reach decision makers at food brands, private label manufacturers and grocers in the U.S. and Europe, Uproar elevates CCT’s brand through media relations, thought leadership, content creation and influencer marketing. From earning CCT a Fast Company’s Innovation by Design award – one of the most sought-after design awards in the industry, to securing national coverage in Forbes, CCT’s brand grows daily, now securing its fourth major partnership over the last four years.
CCT’s John Ryder has seen first-hand the way word of mouth following media coverage has helped sales. A Forbes feature on CCT’s story prompted potential partners to approach CCT at trade shows and ask specific questions on the EEASY LID. With the help of local influencers, sales increased by double digit numbers in just 26 weeks in Rochester, New York – a target market for CCT. The level of familiarity public relations brings to CCT has been invaluable.
Watch the video below to hear from John on how public relations fits into CCT’s overall strategy:
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