The latest guest in Uproar’s PRFECT PR Insights Series is Brandon Bach, president of Consumer Convenience Technologies (CCT). The company teamed up with Uproar PR last year to launch EEASY Lid, the first major advancement to the jar industry in over 75 years. Check out the details of the campaign in our blog post here.
In this episode, Brandon sits down with our executive chairman, Ermis Sfakiyanudis, to discuss his professional journey and demonstrate the EEASY Lid. He also shares what drove CCT’s decision to launch a PR campaign ahead of the EEASY Lid’s market launch. He emphasized to Ermis that telling a story to the right audiences is difficult to do without a great PR firm by your side.
Check out the PRFECT PR Insights episode below!
If you’re interested in what Uproar PR can do for your upcoming product launch, reach out to us today.