This week on Uproar PR’s PRFECT Insight Series, VP of Client Relations Sara Wynne is joined by Steven Clayton, CEO and Founder of NetBlaze, a digital marketing solution for small businesses, to discuss the success he’s seen since partnering with Uproar’s tech PR team to introduce his SaaS solution to a national audience.
Clayton, a serial entrepreneur in his own right, founded several successful technology companies before founding NetBlaze. The idea for NetBlaze came to Steven when noticed a glaring need in the market for a SaaS solution built specifically for small businesses to help streamline, improve and guide their digital marketing strategies. Clayton recognized that many small business owners know how crucial digital marketing is to improve their online presence, but most just don’t know how or where to begin.
When Uproar kicked off with NetBlaze, we focused on securing coverage that positioned the company in front of its target audience of small business owners and marketing executives to boost website traffic and drive impactful leads. As a result, Clayton, who was initially skeptical of PR, now views his Uproar team as an extension of his internal team and the relationship has morphed into a collaborative, valuable partnership that’s far exceeded his expectations. Today, NetBlaze is in final discussions with a major national company as a result of our media relations efforts which, if signed, will be the company’s largest customer to-date.
PR is not a perfect science, but through creative and strategic tactics, clients like Clayton are able to see the value in partnering with an agency like Uproar, where our ultimate goal is to see the success of our partners across all industries.
Interested in learning more about our tech PR services? Contact us today!