The Make-A-Wish Foundation of Central and Northern Florida changes the lives of children on a daily basis, and came to Uproar to spread its incredible mission throughout the region. The chapter, which serves 54 counties in Florida, grants the heartfelt wishes of children with life-threatening medical conditions and relies on the generosity of individuals within its region to be able to continue its mission. The chapter was looking for a strong and passionate media relations team to help bring awareness and funding opportunities to its cause.
Uproar developed a strategy to highlight the organization’s impact in the lives of ill children and their families and why the community should become involved with the charity. The agency has been able to share the ‘power of a wish’ and garner media coverage in top tier TV and print outlets in all of the foundation’s key markets. Uproar is proud to work with the Make-A-Wish Foundation and looks forward to continuing to bring the message of hope, strength and joy to Central and Northern Florida communities.
As Body Glove, the original wetsuit manufacturer, prepared to celebrate and promote its 60th anniversary, the company turned to Uproar PR for a strategic plan to maximize press opportunities and gain national attention for this major milestone. Uproar jumped at the chance to work with such a legendary name in the surf and wetsuit industry. Since Body Glove is a household name, it was Uproar’s job to make this anniversary year one to remember for both Body Glove and its longstanding customers.
Uproar was able to hit the ground running, within the first few weeks of working together the agency garnered interest from national print media. The ongoing program continues to deliver top-tier media coverage.
The Darden family of restaurants features some of the most recognizable and successful brands in full-service dining: Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s and Yard House. As the company looked to further promote its sustainability efforts, it turned to Uproar for help in planning the launch of its social channel, Darden Sustains on platforms such as Facebook, Twitter and the company blog.
In just six months, Darden Sustains has been named to Triple Pundit’s Top 25 Sustainable Twitter Brands and Jim McClelland’s CSR & Business list which recognizes those social accounts active in Corporate Social Responsibility, Green and Ethical Biz, Sustainable Investment and Governance. Our ongoing efforts with Darden Sustainability have increased awareness for the brands CSR efforts.
Buddy Fruits partnered with Uproar PR with an interest in expanding its media outreach to consumer, business and trade publications, while also increasing product distribution. Using a mix of new product announcements and trend pitching, Uproar has helped to successfully secure top media coverage with positions Buddy Fruits as a leader in the fruit pouch industry.
Uproar is great at tying into key trends. For example, Uproar pitched a story on how to get fruit into Halloween. The story was covered by a variety of media outlets including FOX TV. Uproar has also garnered coverage for Buddy Fruits in the national publications like, Entrepreneur Magazine, Parenting and Teen Vogue.
Kavaliro partnered with Uproar PR in 2011 for a full-service PR and strategic social media campaign. As a top national staffing agency, Kavaliro was looking to garner top press coverage as well as build its social media presence. Uproar consistently gains both local and national press for the company by developing and proactively pitching unique story angles revolving around current events, the job economy, workplace issues and the staffing industry.
Uproar has helped strengthen and define the Kavaliro brand and establish its leadership as employment experts. Since joining forces with Uproar, Kavaliro has been featured in top-tier outlets like CNN Money, Bloomberg Businessweek and FOX 35 TV. In addition to tactical counsel, organized management and media relations efforts, Uproar has helped Kavaliro streamline a noteworthy social presence. Kavaliro’s holistic social media platform is strategically positioned and produced by Uproar staff. The content utilizes Kavaliro’s knowledge as job experts and drives jobseekers and industry leaders to the company’s social sites.
Bill Peppler, managing partner at Kavaliro, says, “Uproar is a fantastic business partner for Kavaliro. We appreciate everything they have done for our company and for helping us increase awareness to our brand across the entire country. I highly recommend working with them.”