We are experts in all facets of the technology realm and shine when it comes to getting the message out to the world about your product, startup or service. Representing some of the tech scene’s hottest companies, our team has the industry expertise and media relationships to produce top tier results.
Uproar PR designs custom public relations programs for companies in a wide array of different markets. From technology to the consumer space, Uproar PR has years of experience that will translate to high-impact results for you.
Canadian startup, Thalmic Labs, came to Uproar to launch its revolutionary gesture-control armband, Myo, to the world for the first time. Since consumers have never seen anything like Myo before, Uproar got creative in how to capture the attention of the everyday consumer, not just the early adopters of technology. Uproar created “Unleash Your Inner Jedi” as an easy visual for understanding all of Myo’s capabilities. Uproar’s media relations strategy positioned Myo to be one of the most highly anticipated technology products of 2014 across the board.
To drive pre-orders to more than 50,000, Uproar has secured press coverage multiple times in the leading technology outlets, including TechCrunch, GigaOM and PandoDaily, and from technology journalists with major national outlets, including Forbes, Scientific American and Fast Company.
PR efforts for Thalmic Labs had journalists anxiously awaiting their chance to try Myo. Uproar has capitalized on the excitement twice with New York press tours giving top-tier outlets the opportunity to see the Myo. The meetings with Popular Mechanics resulted in a 2013 Breakthrough Award. This award featured Myo amongst the world’s top 10 innovations for the year and prominently featured the device and the CEO on The TODAY Show. Uproar landed Thalmic Labs a one-on-one with the editor-in-chief of Mashable, resulting in a great first review called “Halfway to Iron Man” and a host of social posts from the editor.
Uproar continued momentum by recommending three full days of press meetings off-site at the 2014 Consumer Electronics Show as the company did not have any official booth space. Stories in Inc., New York Post, CNBC, the Huffington Post and CNET gave glowing reviews of the experience with Myo. Digital Trends even named Thalmic one of the Best of CES 2014, an award typically only given to companies with official presence at the show.
As Thalmic gets closer to releasing the Myo, Uproar has created a steady stream of stories with outreach around company announcements, including an exclusive with the Wall Street Journal unveiling the final design to the world. Additional press pushes also included positioning Myo as a partner to Google Glass, which caught the attention of AOL, SlashGear, Engadget and The Next Web to name a few. Deemed the year of consumer tech by Business Insider, through Uproar’s outreach, Thalmic Labs landed on its list of the best startups that launched in 2013.
Nymi, a Toronto startup changing biometric technology, came to Uproar to launch the world’s first cardiac identification technology for consumers, the Nymi Band. The Nymi Band is a wristband that reads your unique ECG or heartbeat to authenticate and communicate your identity to your devices. Uproar capitalized on the trends of security, biometric technology and wearable technology to garner interest in this novel device.
As Nymi’s first consumer product, Uproar introduced the Nymi Band to top-tier technology and business journalists, resulting in coverage in more than 250 outlets in the days surrounding the launch of the product. Every major technology news site, including Ars Technica, CNET, GigaOM, TechCrunch and PandoDaily, posted stories introducing the exciting new concept behind the Nymi Band, as well as science publications like Popular Science. The Nymi Band also caught the attention of national business outlets, including Bloomberg BusinessWeek, Business Insider and Fox Business. Within days of launch, thousands of pre-orders had been placed.
Securing press meetings at top tradeshows such as CES and SXSW has been a huge benefit to Nymi’s campaign. These meetings resulted in coverage in CNBC, Associated Press, Popular Mechanics and Barron’s. Uproar continues to garner leading technology industry and consumer technology coverage about the Nymi Band through new application announcements and positioning the company as a thought leader in biometric technology. Outreach around the Nymi Band’s first Bitcoin application resulted in coverage in the Wall Street Journal and the Huffington Post. Uproar has secured multiple opportunities, including WIRED and ReadWrite around how wearables will impact the workplace and the future of the password to further the understanding of what the Nymi Band will be able to do. The company’s recent Series A announcement garnered the attention of VentureBeat, Forbes, Reuters and VentureWire to name a few.
Uproar has also worked to establish Nymi leadership as must-have speakers at various wearables and tech events. As a result of consistent coverage in MIT Technology Review, Andrew D’Souza, president, was chosen to present at EmTech, the site’s major tech show that placed Nymi in a room of thought leaders and ideal potential partners.
With a successful introduction to the world and climbing pre-order numbers, Uproar continues to look for opportunities to feature not only the Nymi Band, but the team as experts in biometric technology, resulting in placements in national outlets such as Forbes and Inc. Magazine.
Creators of virtual makeover apps, ModiFace, came to Uproar in May 2014 to launch a series of new beauty apps. In just eight months’ time, Uproar has successfully established a network of prominent publications and influencers engaged in ModiFace’s apps and technology. Launching the first app, Beautiful Me, Uproar helped position the app as a game-changer and sparked the conversation that it brings a new level of understanding to skin analysis never accessible through an app before.
Uproar then launched ModiFace’s newest augmented reality app, Beauty Mirror. Through Uproar’s launch efforts Beauty Mirror was positioned as the latest and most innovative use of Augmented Reality technology available to consumers through a mobile application with technology, beauty, women’s interest, and general consumer media.
Following Beauty Mirror, Uproar launched the first app from one of ModiFace’s umbrella companies, Wedding Reality, Inc. called Wedding Dress Studio. Uproar positioned Wedding Dress Studio as a game-changing app and sparked conversations with media covering the bridal, technology, women’s interest & fashion industries.
Uproar has worked to launch another series of apps from ModiFace including Hair Studio and Virtual Nail Salon as well as its Looking Glass enterprise platform. Hair Studio and Virtual Nail Salon used ModiFace’s personalization technology to bring a new level of professional effects to beauty apps. The company’s newest ad platform, Looking Glass, was positioned as an innovator combining augmented reality and advertising, as it gives companies the ability to let consumers preview beauty products featured on their websites using their own photos.
ModiFace’s apps have captured the attention of leading journalists not only as a must—have app, but as an industry-innovator in the ever-changing realm of mobile application technology. ModiFace, Beautiful Me, Beauty Mirror and Wedding Dress Studio have been featured in top-tier publications, such as Reuters, VentureBeat, USA Today, Harper’s Bazaar, Elle, AOL On Tech, Tom’s Guide, PSFK, AdAge, TrendHunter, Refinery 29, Fashinvest, YouBeauty, Health, Bustle, Marie Claire, ABCNews, BuzzFeed, NBCNews, Wedding Journal and Yahoo! News to name a few.
Waygo, the only mobile app that instantly translates Chinese and Japanese text into English with the wave of a smartphone, teamed up with Uproar PR to inform tech enthusiasts and frequent travelers alike about the app. To reach this audience, Uproar targeted technology and travel media from top tier outlets, inflight magazine publications and mobile app writers. Uproar also identified contributed opportunities for Waygo’s CEO, Ryan Rogowski, in business publications such as the Wall Street Journal. Additionally, Uproar identified and pursued various awards & speaking engagements for Waygo and its creators.
As a result of Uproar’s strategic media targeting, Waygo was featured in prominent tech publications such as The Next Web, Gizmodo and TechCrunch, as well as leading national publications such as the The New York Times, ABC News, Time and Entrepreneur Magazine.
When Waygo wanted to expand outreach to include Asian-focused outlets, Uproar researched and secured placements in Time Out Beijing, Tokyo Weekender, Singapore Business Review, Yahoo! Singapore and more. Additionally, as a result of Uproar’s outreach, Waygo was included in the Apps of the Month section of Sawubona Magazine, South African Airlines’ in-flight magazine.
Uproar’s thorough research on potential awards, speaking engagements and relevant tradeshows for Waygo resulted in Waygo’s win in the entertainment category at the 2014 SXSW Accelerator. Additionally, Uproar identified award opportunities and speaking engagements for the Forbes 2013 Most Exciting Startups, Forbes 30 Under 30, Singapore Business Review 30 Under 30 App Developers, PhoCusWright Tradeshow, GMIC and more.
A social media campaign was implemented by Uproar on Waygo’s Facebook and Twitter pages to include giveaways and contests and drive social engagement from fans. As a result, both pages saw an increase in fans, with acquisition climbing steadily each month.
From software to professional services, Uproar has collaborated with some of the industry’s leading B2B companies to plan and implement successful campaigns. Through our team’s skilled execution of each campaign, clients in this space have seen top-tier media results. Our number one priority is helping brands build awareness that drives sales and generates client leads through our creative and aggressive PR strategies.
Fattmerchant, a subscription-based merchant services provider, solicited the help of Uproar to generate regional and national awareness of its services. To accomplish this, Uproar developed strategic media plans that highlight the company’s industry insights, company news, unique business story, specific use cases and more.
Because the team’s main goal is securing national awareness for the company, Uproar continuously looks for timely angles for Fattmerchant’s CEO to provide expertise or commentary on industry related topics. One example of this strategy can be found in Uproar’s media push which highlighted Fattmerchant’s story of turning an antiquated industry on its head with a new model, resulting in customer successes. This strategy secured media coverage in Fortune, Forbes, TechCrunch, Bloomberg Business and Business News Daily.
In order to garner additional coverage in national outlets, Uproar helped the Fattmerchant team identify compelling company news. These stories include announcements such as successful funding or new client offerings like the company’s virtual terminal. These types of campaigns resulted in coverage in Fast Company, TechCo, Vertical Systems Reseller and Let’s Talk Payments.
As Fattmerchant’s target audience is business leaders, the Uproar team suggested prioritizing business publications in order to reach this audience. To carry out this strategy, the Uproar team helped Fattmerchant identify a unique business story, one that explains how the company’s female founder, Suneera, is making a difference in a male-dominated industry. Uproar successfully told this story to national media outlets, and secured coverage in YOU, Inc., The Huffington Post, Fortune Insider, Payments Journal and Success Magazine. Additionally, Uproar placed this story in Fast Company which resulted in 100+ leads, and also landed Fattmerchant’s tips as one of the top business lessons of 2014.
The Uproar team also recognized that trade publications targeted at specific industry sectors would have a valuable impact for the company. By strategically thinking of ways to tie Fattmerchant to relative trends in industries like restaurant, retail, small business, spas and hair salons, medical practices and hotel management, Uproar secured stories on RunningRestaurants.com, Fast Casual, Restaurant Hospitality, National Retail Federation Magazine, Medical Practice Insider, DaySPA Magazine, Hotel Business News, Modern Restaurant ,Dentistry IQ, and Running Restaurants among others.
Based on the overall strategy of the campaign, in addition to press coverage, Uproar recommended a number of award opportunities which offered third-party validation to FattMerchant. Through Uproar’s efforts, Suneera has been recognized in the Orlando Business Journal’s 40 Under 40 class of 2015, she has also received the Woman of Distinction Award through the Girls Scouts of Citrus Council and the Brighthouse Business Award in the startup category. Additionally, Fattmerchant was recognized in the Orlando Business Journal’s Best Places to Work for 2016. The awards and media placements garnered through Uproar’s strategic direction have resulted in significant peaks in business and customer referrals for the company.
Kavaliro, an award-winning national staffing company, came to Uproar to help secure local and national media placements in order to establish the team as experts and thought leaders in the staffing industry and beyond. Uproar worked to create a media relations strategy where mentions, commentary and features for Kavaliro were placed in high level industry and consumer publications as well as TV outlets across the country.
Throughout the time period that Kavaliro and Uproar have worked together, Uproar has implemented media campaigns that secured opportunities with reporters and editors from targeted top tier outlets. These outlets range from business and finance, to job recruitment and social media trends. Through Uproar’s strategic media direction, the Kavaliro name has now become synonymous with staffing and economy news. Featured in world-renowned outlets such as Reuters, The New York Times, Inc. Magazine, Forbes and Bloomberg, Kavaliro and its executives are now go-to sources when big news stories break.
One example of Uproar’s strategic direction occurred when the team worked with Kavaliro to announce that the company had acquired San Francisco Bay Area-based staffing firm, Hynes & Company. Uproar saw the opportunity to pitch the story to three different verticals: Orlando, San Francisco and staffing trade publications. Uproar’s announcement strategy resulted in three times the coverage with stories in the Orlando Business Journal and Orlando Sentinel as well as top trade publications including Staffing Industry Analysts, Staffing Today and Staffing Life. In addition to the acquisition announcement, Uproar coordinated a ribbon-cutting for the new office and announced Kavaliro’s positive impact on the economy by creating 100 new jobs. Local Petaluma coverage included a feature story in the The Press Democrat, Argus Courier and the North Bay Business Journal.
Uproar continuously focuses on the largest and most impactful media outlets for Kavaliro coverage. The team does so by monitoring industry news and identifying stories that Kavaliro executives can offer commentary for. This strategy has proven successful as journalists who cover jobs, economics, finance and business now come to Kavaliro for thought leadership and quotes on what’s going on in our world. From consistent local coverage on FOX 35’s Good Day Orlando, Orlando Sentinel, Orlando Business Journal and Charlotte Business Journal to national coverage in Fortune, Fast Company, FOX Business, Mashable, Forbes, NBC News and POPSugar, Kavaliro has become an established brand.
In addition to garnering national and local media coverage, the Uproar team identified a secondary media target that was important in solidifying Kavaliro’s brand awareness and status as an industry leader. Uproar turned to trade publications and focused on building relationships between the media and Kavaliro, which continue to flourish. These relationships consistently result in coverage in publications such as AP Staffing, CollegeRecruiter.com, Smart Business Online, Resumes by Matt, Glassdoor, ZipRecruiter, CIO.com, Recruiter.com and CareerBuilder. Through Uproar’s strategic direction, Kavalliro has successfully established a network of industry and consumer outlets that are engaged in current and future topics with expert opinions from Kavaliro and its executives.
ModiFace came to Uproar in 2014 to launch a series of new apps and introduce its newest umbrella companies. ModiFace was already a well-known name in the beauty app space, but the team was interested in expanding its reach into other spaces, such as tech and business, and tasked Uproar PR with achieving this goal. Uproar has successfully established a network of prominent publications, writers and influencers in the technology, beauty, women’s interest, business and consumer media spaces, engaging them in ModiFace’s apps and cutting edge augmented and virtual reality technologies.
Uproar has organized and implemented the strategic launches of more than 15 ModiFace apps, announcing them to the public. These campaigns include new apps, current apps and branded apps with other beauty and cosmetic companies, such as Matrix Color Lounge, Find Your VS Shade, Beautiful Me, Beauty Mirror, and Skin. Uproar’s campaign strategies proved successful with major stories in MSN, Yahoo! Beauty, Forbes, NY Post, Bustle, Business Insider, InStyle, Refinery29 Women’s Wear Daily, Brit + Co., VentureBeat, USA Today, Reuters, Tom’s Guide, TrendHunter, PSFK, Vice, Harper’s Bazaar, The Next Web, ABCNews, NBCNews, AdWeek, Digital Trends, AOL.com, TechCrunch, The Huffington Post, Bloomberg, Computerworld, TechVibes and more. Through Uproar’s impactful launch campaigns, ModiFace apps have seen nearly 60 million downloads worldwide.
Uproar also saw an opportunity to introduce ModiFace’s first hardware platform, the ModiFace Mirror, personally to top-tier media contacts by coordinating a press tour on behalf of the company. Through Uproar’s efforts, ModiFace met with more than 15 journalists in NYC from the tech and consumer markets to give a one-on-one demo of the Mirror’s technology. Uproar also secured placements around the launch of the ModiFace Mirror in major outlets such as Today.com, Women’s Wear Daily, The Daily Dot, Motherboard, Chip Chick, Trendhunter, Brit + Co., Daily Mail, Elite Daily, Refinery29 and PSFK.
As a part of the company’s overall brand awareness strategy, Uproar identified and suggested tradeshows that will be impactful for the company. For example, Uproar helped the ModiFace team prepare for the Consumer Electronic Show (CES), where in 2016 the company announced the ModiFace Mirror HD and Wedding Dress Studio app. Uproar successfully secured more than 30 press meetings for ModiFace. As a result of the meetings, ModiFace was featured in a 3-part news story with video, article and photo gallery all posting to CNET’s website during CES as well as a live interview with CNET during the show. IDG also posted videos and reviews of the Wedding Dress Studio app across its many outlets including PCWorld, ComputerWorld, MacWorld, ITWorld, and GreenBot. Additional media stories and placements included PSFK, Trendhunter, AOL, TechRepublic, The Today Show, Funny or Die, Martha Stewart Weddings, Yahoo! News, The Guardian, Digital Trends, and many more.
In order to garner additional awareness in the technology space, Uproar suggested that the ModiFace team participate in TechCrunch Disrupt, where the company announced its eCommerce 2.0 upgrades, using AR to create a 3D virtual try-on experience that has never been done in makeup before. Due to Uproar’s efforts prior to the show, ModiFace was featured in TechCrunch, which was the company’s number-one target publication. After reaching out to additional tech and beauty publications, Uproar secured placements in PSFK, FashInvest, IT Business Canada and Women’s Wear Daily, as well as an interactive video showcasing the technology on Business Insider.
To further increase brand recognition in the app space, the Uproar team also identified opportunities for ModiFace to be included in mobile app roundup stories. By connecting with top-tier writers and editors across several consumer interest and technology publications, the team secured high level media placements in AOL On Tech, Marie Claire, Yahoo! Beauty, The Guardian, Mom.me, Verve Magazine, StyleBistro, Elle, PEOPLE Online, BuzzFeed, Allure, HelloGiggles, Refinery 29, Techlicious, Byrdie, PopSugar, Gizmodo, and Health. Uproar’s strategic media relations efforts have helped ModiFace solidify itself as an industry leader in augmented and virtual reality beauty technology.
Uproar PR has an extensive background in developing and executing PR campaigns for enterprise companies. From software, to big data, to mobile technologies, we have helped clients throughout the enterprise landscape build brand awareness to set them apart from their competitors. With every campaign, Uproar PR has its sights on driving sales through aggressive media relations, securing thought leadership opportunities and educating the market on our client’s key differentiators.
Filled with high profile security hacks and data breaches, 2014 was a challenging year for businesses and their customers. Leading password manager LastPass sought Uproar’s expertise in media relations to elevate the profile of the company, helping educate consumers and businesses on best practices to keep data secure.
Because LastPass is already a widely used tool, the company receives a significant amount of organic and inbound press coverage. Uproar’s goal was to generate additional opportunities to share the expertise of LastPass CEO Joe Siegrist in consumer and business-focused media.
Every time a data breach or news of a hack surfaced, Uproar mobilized its resources to find opportunities to provide expertise. From Heartbleed to the Stubhub data leak, Uproar secured coverage for LastPass in Business Insider, NBC News and ReadWrite, among others. This helped to position the company as a leader in the industry and a trusted resource related to cybersecurity issues.
As LastPass continued to evolve its product, Uproar has also worked to communicate multiple feature updates. By pitching targeted technology and security reporters, Uproar landed LastPass coverage in publications such as Mashable, BetaNews and PCMag.
In addition to these efforts, Uproar PR also developed timely thought leadership topics focusing on cybersecurity practices. Latching on to trending topics such as wearable technology and BYOD policies as a hook, Uproar secured opportunities with Fox News and FierceCIO.
Security issues took center stage in the media world this year, and Uproar PR ensured LastPass was at the forefront of the issues to help communicate how to protect the digital world. LastPass is now a go-to and credible resource for many mainstream reporters.
Tamarac, Florida based ecommerce platform, 3dcart, came to Uproar to garner awareness for its various new initiatives and business partnerships as it expanded its reach within the online retailing realm. Since signing on with Uproar, 3dcart has seen a surge in sales and a dramatic increase in web traffic.
3dcart has captured the attention of leading business and tech journalists and analysts, not only as a purveyor of next-gen software, but as a strategic thought-leader within the ecommerce industry. 3dcart has been featured in top-tier publications across a myriad of industry spaces including The New York Times, TechCrunch, Internet Retailer, CIO, Website Magazine, FOX News Small Business Center, Yahoo! Small Business, eCommerce Week, SiliconAngle and the Associated Press to name a few.
Uproar has successfully established a network of national publications and industry experts engaged in 3dcart’s product offerings and has positioned 3dcart as an industry expert. Through Uproar’s targeted outreach, 3dcart is now synonymous with internet retailing.
Healthcare is rapidly changing, creating unique opportunities for companies in the industry to present interesting products and services to solve the system’s challenges. We thoroughly understand the media landscape and discussion taking place to find the angles and expert commentary opportunities to get you noticed.
Noble is a leader in educational tools and device training for the pharmaceutical industry, helping brands close the communication gap between healthcare providers and patients. As Noble offers a unique solution for brands and is chartering a new space within the industry, Noble came to Uproar to establish credibility as a thought leader and create awareness in the industry.
Uproar’s targeted approach to top-tier pharmaceutical and medical device publications produced meaningful contributed article opportunities for Noble to showcase expertise in On Drug Delivery, Pharmaceutical Executive, Pharmaceutical Commerce, Med Device Online, MM&M Magazine and more. Even more recently, their expertise through contributed articles was featured in FierceDrugDelivery, Drug Discovery & Development, Today’s Medical Developments and Drug Development & Delivery.
The On Drug Delivery article resulted in a meeting with a top pharmaceutical brand interested in training. As Noble attended important industry tradeshows, Uproar also sought coverage in tradeshow publications, resulting in inclusion in the Paternal Drug Association Letter and Paternal Drug Association Journal to drive interest at the show. For the 2014 PDA Show, Noble was a well-recognized name and was highly sought after on the show floor due to their first speaking opportunity at the show. This speaking opportunity was granted as a result of coverage during past shows. Uproar outreach has also secured additional speaking opportunities for Noble. As a result of a contributed article opportunity with Pharmaceutical Medical and Packaging News, Noble’s top R&D expert was invited to speak at a leading industry tradeshow. Additionally, Uproar PR secured speaking opportunities with Injectable Drug Delivery, RDD Europe 2015, PharmaPack NA and The Universe of Pre-filled Syringes.
Uproar has also focused on establishing Noble within its own local business community in Orlando by targeting healthcare reporters about Noble’s corporate growth story, resulting in coverage by Orlando’s top healthcare journalists at the Orlando Sentinel and Orlando Business Journal.
Business award opportunities have also provided a great opportunity for Noble to establish itself as a growing and important player. As a result of Uproar’s nomination efforts, Noble was recognized as one of the fastest growing companies in the U.S. by the 2013 and 2014 Inc. 5000 lists and the Orlando Business Journals Fast 50. Uproar’s nomination efforts also resulted in Noble being named winner of the 2014 SMART Awards Healthcare category. Noble’s CEO, Jeff Baker, was also selected as CEO of the Year honoree for Orlando Business Journal’s 2014 CEO of the Year award.
We’ve worked with some of the nation’s largest transportation and logistics companies, creating relationships with key media professionals covering the industry. Uproar PR excels in positioning transportation brands in front of supply chain decision makers and differentiating our client’s services from its competitors. We understand what’s happening in the industry, how it’s playing out in the media and can find the angles to get your business coverage in top publications.
71lbs, a South Florida web start-up, came to Uproar to garner nationwide media attention for its business concept and to be seen as an expert in the shipping and retail industry. A new service at the time, 71lbs is a business for ecommerce shippers sending large amounts of product through the mail. 71lbs monitors the shipments, making sure they’re delivered on the carriers’ guaranteed time commitment and files claims for you when something goes wrong.
With such a unique business model, Uproar PR devised a plan to target high level business publications. Through pitching major industry publications such as Bloomberg, Forbes and Entrepreneur Magazine, Uproar garnered press coverage that positioned CEO Jose Li as a thought leader in the retail and ecommerce realm. Uproar worked to promote 71lbs unique business model on Varney and Co. of FOX Business with a full feature on the company, as well as industry specific publications such as Right Startups.
Beyond features specifically on the company, Uproar also secured opportunities for Mr. Li to comment on topics relevant in the business world which resulted in coverage in publications such as BusinessNews Daily and World Trade 100.
Uproar successfully established a network of national publications and industry experts engaged in 71lbs to position the company as an expert in its field.
HNM Global Logistics is a freight-forwarding business in Orlando. The CEO, Tony McGee, who is a former NFL player, came to Uproar to help put the company on a national stage. HNM offers a wide variety of logistic services covering all modes of domestic and international cargo transportation, warehousing, and distribution.
Uproar was immediately able to position HNM’s executives as thought-leaders in the supply chain industry, ultimately leveraging the company as a front-runner in the field of logistics. When port workers on the West Coast went on strike, hindering the economy and supply chains worldwide, Uproar used its relationships with logistics contacts at major publications to garner HNM’s commentary in The New York Times, U.S. News & World Report, and online trade publications such as Sourcing Journal, Fleet Owner, and EBN Online. This coverage provided HNM visibility as well as credibility for current and new business clients.
Uproar also identified pitch angles around Tony McGee’s history as an NFL player and his transition into logistics. This proved very successful and resulted in high-level features in top tier media such as Inc., The Washington Post, Sports Illustrated, Fortune, Black Enterprise, and Business Insider. This exposure led to interest from local media as well, resulting in stories in the West Orange Times & Observer and The Tribune Star. This coverage brought HNM into the spotlight and created buzz within the industry.
Beyond media relations, Uproar created a strategy for local and national awards for HNM in order to boost credibility and recognition for the company. HNM was placed on the Florida Trend’s 2015 Best Companies to Work For list, the Orlando Business Journal’s 2015 Best Places To Work, as well as the Fast 50 ranking. Furthermore, Tony McGee was also named a finalist for the Ernst & Young Entrepreneur of the Year award.
Using executive commentary and leveraging a unique CEO story led to dozens of top tier placements for HNM Logistics. As a result, the small Orlando-based company was placed on a national stage, which helped HNM’s sales team to attract customers from all over the country.
A Duie Pyle, a trucking company located near Philadelphia, came to the Uproar team with the goal of positioning the company as a leader in the Less-Than-Truckload (LTL) and Warehousing and Distribution space. From there, Uproar’s team immersed themselves in Pyle’s operations, learning the ins and outs of the trucking industry in order to create fresh, relevant angles for media relations.
As a 92-year-old company and a family-owned business, Uproar immediately saw opportunity in the company’s business story. Uproar sought to highlight Pyle as an innovative business in an often antiquated industry. Profiles in Inc., The Huffington Post, Philadelphia Inquirer, Forbes along with a cover story in Family Business Magazine noted unique aspects to how Pyle is creating a succession plan for the family-owned business.
Uproar placed a lot of emphasis on trade coverage, hoping to get the company’s services in front of supply chain managers at top companies across the US. Uproar created unique pitching angles around all of Pyle’s service offerings which resulted in coverage in top transportation publications such as Transport Topics, DC Velocity, Journal of Commerce, Heavy Duty Trucking and Inbound Logistics. Uproar also targeted many of the industries that would benefit from Pyle’s services in order to give credibility to Pyle within key verticals. This strategy garnered pieces in PCI Magazine, EBN Online, The Paint Dealer and Food Logistics.
Another tactic executed by Uproar was to perform outreach in the local areas where Pyle has offices throughout the Northeast. With a massive truck driver shortage hurting the industry, Uproar created pitch angles within these markets to help corporate recruiting. Uproar highlighted three generations of drivers, a father, son and grandson from the same family working at Pyle, which resulted in a feature article in the York Daily Record’s Sunday Edition. The company was also featured in The Baltimore Sun, Philadelphia Inquirer, The Burlington County Times and the Times Tribune.
Uproar visits Pyle’s headquarters in West Chester, Pennsylvania every year for a multi-day strategy session, allowing the Uproar team to immerse itself in the company’s culture and operations. Uproar’s dedication to learning the industry and leveraging relationships with key industry journalists leads to successful PR campaigns.
Uproar PR specializes in the pet industry with a focus on technology, products and the health and wellness of animals. With an eye for creative media relation campaigns, the agency captures the attention of top-tier publications that drive sales and sets our clients apart from its competitors. And not to mention, Uproar PR is full of pet lovers!
Mobile app developer, WoofTrax, came to Uproar PR in an effort to obtain local and national coverage profiling the company and its “Walk for a Dog” app. Uproar decided to use company’s recent recognition as “Best Business Act” from the PeaceJam Foundation to create some immediate buzz in the media. Uproar incorporated the recognition with the app’s charitable aspect of giving back to animal shelters worldwide. This approach resonated strongly with animal-focused and local reporters, resulting in coverage in the Fall 2015 edition of The Bark Magazine, The Blot, iHeartDogs.com, Dogster, Bow Wow Times, PetGuide.com, Dog’s Best Life, Good Dogs & Co., Dog Paw Post and Pet Friends Magazine. Additionally, Uproar secured local coverage on the Ithaca Journal and NBC 4 Columbus.
With this influx of coverage, the company saw a strong spike in downloads for WoofTrax. The article in The Bark Magazine resulted in nearly 500 app installs in a two-day span, while the NBC 4 segment resulted in 300 downloads in one day. Additionally, the stories on the Dog Paw Post and Dog’s Best Life lead to more than 600 installs.
While looking at pet media, Uproar also looked for an approach that would attract the tech media. Uproar decided to leverage the fitness tracking app’s altruistic twist while still incorporating the charitable aspect. The tech reporters enjoyed the combination of tech and charity, which resulted in coverage on Mac Life, Apple Gazette and Application Magazine. Uproar also secured two articles on Tech.co in July and September. The Mac Life and Apple Gazette stories resulted in 250 downloads the day it posted.
As Uproar continued to strategize fresh, creative ways to position WoofTrax, the team found relevant holidays build upon. Uproar decided to position WoofTrax’s “Walk for a Dog” app as a great way to celebrate National Mutt Day in July. As a result, WoofTrax saw top-tier placements in Bites @ Animal Planet, Keep the Tail Wagging, This Dog’s Life, The Great and Powerful Oz the Terrier, and Pet Dish Weekly.
Additionally, Uproar focused on outreach to health and fitness writers and outlets leveraging the health benefits WoofTrax’s “Walk for a Dog” app offers for pet owners and their dogs. Uproar secured inclusion in a roundup of top fitness apps on HellaWella, and a roundup of ways to make dog walking more fun on Positively. The Positively story resulted in more than 300 Android app downloads.
Pet adoption and re-homing website, PawsLikeMe, came to Uproar PR in an effort to garner awareness, on a local and national level, for its one-of-a-kind pet-matching platform. Uproar decided to position the new platform as the ‘eHarmony’ for pet matchmaking, which resonated very well with reporters and provided a fun, yet clear picture of the site’s purpose. With this messaging, Uproar was able to secure numerous top-tier national placements in just a few short weeks, including major highlights on MTV and Animal Planet. PawsLikeMe was also featured in USA Today, The Daily Dot, Digital Trends, Distractify, Complex, Bustle, Brit + Co., Jezebel, TrendHunter, Fusion, Examiner and Good News Network. The USA Today story in particular was picked up by more than a dozen online and TV outlets, and the hit in Brit + Co generated nearly 1,000 new users in one day.
As a new Florida-based company, Uproar used that tie to the community to capture the attention of local media. This strategy resulted in coverage on News 13, WKMG News 6, WOFL Fox 35 and an in-depth feature that ran on the front page and online on The Orlando Sentinel that syndicated on more than 20 local news sites including Boston Herald, Philly.com and The Miami Herald. Additional outreach included target efforts in the UK as the company was considering expansion overseas in the future, resulting in placements in The Daily Mirror and Look Magazine.
This first month of coverage resulted in more than 550,000 unique visitors, more than 2.4 million page views and over 175,000 new accounts created on the PawsLikeMe site. Due to the high traffic to the website, there were more than 12,000 referrals to shelter pets and a huge surge for PawsLikeMe’s Facebook page, which grew from less than 1,000 likes to more than 4,600.
Uproar continued to position PawsLikeMe as a solution to not only find users their perfect pet match but also help increase the number of rescues from shelters. This aggressive outreach landed PawLikeMe placements on Upworthy, Uproxx, Today.com, ViralNova, Raycom News Network, SheKnows and ViralThread, and coordinated a live, national TV segment on HLN’s The Daily Share. The Upworthy story brought more than 40,000 unique users to PawsLikeMe’s website within 3 hours and was picked up by The Huffington Post — running on the front page of the HuffPost Green and Huffington Post Dogs sections. The ViralNova piece resulted in a 63-percent increase in new sessions on the PawsLikeMe website, and the Raycom News Network piece syndicated across 46 local news stations.
Other successful PR pushes surrounded the company’s new personality-based subscription boxes for dogs and its crowdfunding campaign for personality-based cat matching. As a result, Uproar secured coverage in PopSugar, The Daily Mail UK, Consumer Affairs, Business Insider, Digital Trends, Today.com, Entrepreneur online and in print, Care.com, TrendHunter, Examiner, Tech Insider and HelloGiggles, as well as another story on Raycom, which syndicated on more than 30 news outlets. Locally, Uproar garnered inclusion in Space Coast Daily, Orlando Business Journal, Florida Today, Bungalower and News 13 online and on TV.
Uproar PR excels in educating consumers about the latest and greatest trends and products across a broad spectrum of industries, including food and drink, fashion, beauty, and health and fitness. Our team’s strategic approach helps brands build strong, meaningful relationships with consumers, while providing them with a platform to build a recognizable brand and become a household name.
Central Florida based, 360 Cookware, came to Uproar PR to establish the company as a go-to American-made cookware brand nationwide. Uproar leveraged the cookware’s unique vapor technology for healthier cooking and eco-friendly properties to help it stand out among traditional cookware and a crowded market.
Throughout its PR campaign, 360 Cookware’s products have been featured in several print magazines, including placements in three separate issues of O, The Oprah Magazine. Most recently Uproar aided the 360 team with its inclusion in the coveted December 2015 O! List for Oprah’s Favorite Things. Uproar’s focus on print outreach has also secured placements in Good Grit Magazine, Southern Bride and Woman’s World.
Along with print media, Uproar sought out product reviews and giveaway opportunities with major online outlets and influencers/bloggers. A variety of 360’s products have been featured in articles on media outlets including Good Morning America, The New York Times, The Morning Show – Favorite Things Segment, Bridal Guide, Livingly, About.com, The Daily Meal, Chic Luxuries, The Gracious Pantry, and the Food Travelist to name a few. The most successful review and giveaway Uproar coordinated, with Jenn’s Blah Blah Blog, ended with 84,325 total entries. Uproar also coordinated a TV segment incorporating a giveaway of 360 Cookware’s products on the well-known show, The Doctors.
During the holiday’s Uproar turned its attention to gift guides, as well as Thanksgiving and Black Friday/Cyber Monday round-ups to drive sales. This resulted in placements with CNN.com, Brit + Co, Delish, VOGUE, PopSugar, The Gourmet Retailer and MomFuse. Additonally, The Food Network included the brand in its Gift Guide for Serious Home Cooks and Holiday Gifts for the Baker. Uproar also coordinated inclusion of 360’s 1qt. saucepan in Organic Authority’s 2015 Winter Essentials Goodie Box. Additionally Uproar leveraged the Fourth of July holiday to draw attention to the company as a successful American-made business, securing product guides and round-ups on Times Free Press, Bottom Line Personal, Made in USA Challenge, and Made in USA Gift Guide.
To continue to put 360 Cookware at the forefront of consumers’ minds outside of traditional product reviews, Uproar garnered inclusion of the company’s many recipes on popular recipe sites like, The Daily Meal, Food.com, Epicurious, Yummly, Food52.
In addition to traditional media relations, 360 Cookware looked to Uproar to help it create a presence in the local community. Through Uproar’s relationships, 360 Cookware provided all of the cookware for Florida Hospital’s Gourmet Soiree. This event is put on by one of the largest hospital systems in the area, and attended by many community leaders, influential chefs and media. The event gave them direct exposure to over 1,000 potential commercial and consumer customers.
Victory Tailgate, the largest manufacturer of high-quality cornhole sets and tailgating games in the United States, came to Uproar PR with the goal of increasing overall product exposure, as well as local and national awareness surrounding its high-profile brand partnerships and company growth story.
To accomplish this goal, Uproar tied Victory Tailgate’s products into holidays and events such as Father’s Day, Mother’s Day, and the 2016 presidential campaign. This resulted in placements in Bustle, The FabLife with Tyra Banks and Chrissy Teigan, ModernMom, Great Day St. Louis and The Huffington Post. Capitalizing on Super Bowl 50, Uproar reached out to national media, as well as sports and lifestyle bloggers to review a Denver Broncos, Carolina Panthers and Super Bowl inspired cornhole and tumble tower sets. This resulted in four segments on the NFL Network, a giveaway with Sports Illustrated, as well as a mention in the award-winning “Around the League” Podcast, which averages more than one million monthly downloads.
Over the course of Uproar’s relationship with Victory Tailgate, the company added multiple licensing agreements to its ever-growing roster of partners and affiliates. When Victory Tailgate debuted cornhole board lines in partnership with Star Wars for the 2015 release of Star Wars: The Force Awakens, Uproar capitalized on the hype, securing coverage on The TODAY Show, The Nerdist, and FOX 35 WOFL. Other successful partnership announcements included the National Football League (NFL) and Major League Baseball (MLB). As a result, Victory Tailgate products were featured in SB Nation: The Maneland, Parade’s Community Table, Sport Insight Magazine, Cheat Sheet, Orlando Business Journal, Outnumbered 3-1, Tech Savvy Mama, SheScribes and on CF News 13, which aired a total of 34 times.
During the 2015 holiday season, Victory Tailgate announced the launch of its lifestyle brand, Made Loyal, as well as its debut collection of ugly collegiate Christmas sweaters. To bring local attention to the new brand, Uproar coordinated a series of 10 live segments on FOX 35 WOFL’s Good Day Orlando show that highlighted not only the brand’s new apparel, but the entirety of Victory Tailgate’s inventory.
Outside of pitching Victory Tailgate’s products, Uproar highlighted the company’s impressive business growth. Uproar secured a FOX 35 live segment highlighting Victory Tailgate’s booming growth and company culture. The resulting story ran twice to more than 109,669 households. Additionally, Victory Tailgate came to Uproar with the plan to hold a last-minute job fair to hire 100 people in one week. Just one day after the team was told about the event, Uproar secured two online stories and one print article in the Orlando Sentinel, as well as inclusions in the Orlando Business Journal and WESH 2 News.
Well-known watersports brand, Body Glove International, came to Uproar to garner media attention surrounding its 60th anniversary, as well as the release of a book written by Body Glove co-founder Bob Meistrell. Uproar focused its strategic media campaign around the success of the family-owned business over the past six decades and its commitment to being a leader for product innovation for watersport adventurers.
Uproar identified producers and reporters at top-tier national outlets that regularly covered business leaders, successful companies and prominent individuals, like Body Glove co-founders Bob and Bill Meistrell. Through targeted pitching and relationships with key media influencers, Uproar arranged briefings and meetings with major outlets such as Forbes, Maxim, CNN Money and the TODAY show. These meetings provided Body Glove founders a valuable chance to explain to media first-hand the Body Glove story, successes and plans for the future, while laying the groundwork for a successful ongoing relationship with the press. Additionally, Uproar garnered coverage for the company milestone and book release on outlets such as Sports Business Daily, ESPN XGames and KTLA-TV.
Luxury electric grill and cooktop manufacturer, Kenyon, initially came to Uproar to garner awareness for its portable indoor grill, The City Grill. Kenyon challenged Uproar to bring its unique, luxury grill into the mainstream; specifically, the apartment/small-homes readers, while still maintaining the values proposition behind the product. Throughout the past three years, Uproar has successfully positioned the brand, not only as an industry-leading product, but as a design innovator. Kenyon has seen continuous increased sales, month over month compared to previous years, as a direct result from its PR program.
Uproar regularly targets major consumer interest publications, which results in consistent coverage of Kenyon’s products in publications like, Cooking Light, SAVEUR, OUTSIDE, Gear Hungry, Dwell, The Awesomer, DailyXY.com, Uncrate, Vouch Magazine, Hearth & Home, GearCulture, Materialology, Southern Boating, Woman’s World, Mike Shouts, CANOE, Asia Pacific Boating Magazine Guy Maven, Man of Many, and several more. The team also identifies opportunities in gift guides and product lists for various holidays and events such as Father’s Day, 4th of July, seasonal tailgating, Christmas and more. This has resulted in coverage in Food Network, The Huffington Post, About.com, Men’s Fitness, Brit + Co, Tech.Co, EveryJoe, Bustle, Yahoo! Style, Pursuitist, Domaine, Gear Patrol, Supercompressor, and A&H Magazine.
Outside of general consumer interest publications, Uproar devised a strategy plan to target more specialized home, outdoor living and trade publications around Kenyon’s grills. Uproar secured positive reviews of the grill in Kitchen & Bath Business, Family Motor Coach Magazine, RV News, Premier Coachworks and Power & MotorYacht.
In addition to regular product outreach, the team positions Kenyon as experts on grilling safety and developers of unique recipes for the grill. This angle has resulted in placement in Food and Wine, The Kitchn, Uproxx, Fox News, Outside, Yummly, Epicurious, Home Harmonizing, Food.com, The Daily Meal, Stupid Dope, The Manual, and a TV segment on FOX’s Good Morning Connecticut show.
To supplement traditional media relations efforts, the team has also been instrumental in coordinating product giveaways. Uproar has coordinated giveaways for Kenyon with Sports Illustrated, The Awesomer, Dude I Want That, and The Manual. These giveaways resulted in large increases in Kenyon’s social media following and website page views. Also, when Kenyon conducted its own holiday and Super Bowl 50 giveaways, the Uproar team conducted media outreach to national contest and sweepstake bloggers to help spread the word and gain entries. Coverage of the giveaways appeared in Whole Mom, Couponing 4 You, Giveaway Bandit, Motherhood Moment, Life in a House of Testosterone and several others.
Knix Wear came to Uproar PR during its Kickstarter campaign for the Evolution Bra. Since the crowdfunding campaign was already in full swing, the Uproar team quickly developed a targeted media relations strategy aimed at raising $30,000 in funding. Uproar helped Knix Wear exceed that goal by more than 4,000%. With more than $1,423,193 in funding, the Evolution Bra was named Kickstarter’s most funded fashion project and most funded female project to date.
In less than 24 hours of launching Knix Wear’s PR campaign, Uproar landed articles in Bustle and Women’s Running. The Evolution Bra was also featured in PureWow three times – as a feature story, in a product roundup, and in the publication’s daily newsletter. Uproar continued to build momentum by targeting top-tier fashion, fitness and lifestyle publications like, Glamour, Yahoo! Style, Cosmopolitan UK, Competitor.com, Mic, Gadgette, Shop Girl Daily, Lingerie Insight, HerCampus, Heart and Habit, W View, and Daily Motion.
Once the Kickstarter was over, Uproar shifted attention away from the bra while it was under production and began working to promote Knix Wear’s three underwear lines. Since Knix Wear has a line of underwear with a built in panty liner, Uproar focused its outreach around the trend of “period panties.” With confidence in the product, Uproar planned a media tour in New York City and coverage resulted in Glamour, Good Housekeeping, Bustle and HelloGiggles. Simultaneously, Uproar worked on a couple of other angles, including fitness pitches highlight Knix Wear’s Fit Knix underwear, a line made for athletic women. The Fit Knix line was featured in Women’s Running, Backpacker, SnoCountry, Yoga Journal, Bustle, and VeryWell. Other successful media relations angles included ideas such as: “the best undergarments to wear under a wedding dress” which was featured In Brides Magazine and “what to wear under your summer whites” which appeared in PopSugar.
Once the Evolution Bra had completed its production and became widely available to the public, Knix Wear once again trusted Uproar to plan the launch. In the week following the announcement, Uproar secured coverage in Bustle, Livingly, FabFitFun, Crowdfund Insider, Lingerie Insider, and Dressing Room 8.
Uproar also worked with Knix Wear to create a viral buzz around the brand’s “Every Body Has a Story” campaign. Within a week of the campaign launch, Uproar landed feature stories in People.com, The Huffington Post, Who What Wear, and Marie Claire France. The campaign was also featured in The Drum’s creative campaign roundup, which showcases the top creative projects from North and South America each week.
With the products shining in the press, Uproar also pitched the founder’s story to introduce the media to the inspiration behind the brand. This outreach resulted in a great feature in Elite Daily titled, “7 Tips for Becoming a #GirlBoss From a Woman Who’s Revolutionizing Lingerie.” Uproar also garnered a multi-page feature in Plus Model Magazine as well as a radio interview and a feature on The Price of Business.
Pearl Bath Bombs came to Uproar to obtain media coverage that would help drive overall awareness and sales. As a luxury bath product company with a twist – each bath bomb comes with a hidden cocktail ring – Pearl wanted to reach media that would position the company as an innovator in the bath product space.
Uproar developed a complete media relations strategy to meet Pearl’s goals, including officially launching the company to the press via a news release and media outreach. Targeting top-tier lifestyle and women’s interest publications, Uproar introduced Pearl to reporters and offered samples for review. This approach quickly garnered coverage in Elite Daily, Cosmopolitan, Self and Seventeen, key publications to reach Pearl’s target demographic.
Uproar’s strategy also focuses on identifying unique aspects of Pearl’s product and pairing them with upcoming holidays or trends. Through this approach, Uproar has positioned Pearl as the perfect gift for a number of holidays, resulting in coverage in Her Campus, Huffington Post Canada, Mom Blog Society, Divine Caroline, Look Magazine UK, Hitched UK, Huffington Post UK, HelloGiggles and Yahoo! Style.
In between company announcements and relevant holidays/news trends, Uproar consistently finds unique ways keep Pearl Bath Bombs’ various scents in the news. Leveraging specific scents such as the Oatmeal and Honey bath bomb, it was included in Brit+ Co, and Examiner.com. The team also promoted the Sea Goddess bath bomb as an accessory for all mermaid-wannabes, securing a placement in Buzzfeed, and the Lavender Ring Bath Bomb was in Marie Claire on the “best scents for your astrological sign.” Additionally, Uproar secured coverage in InStyle for a story on “3 Bath Bombs to Fit Your Exact Mood” featuring the Strawberries and Champagne Bath Bomb.
To promote Pearl’s CEO and the story behind the company, Uproar pitched the CEO as a young, female entrepreneur, resulting in coverage in Chicago Inno and a feature on WGN-Chicago’s “Around Town.” In addition to appearing live on-air, WGN also posted the segment on its website. Uproar also leverages Pearl’s CEO as a beauty and lifestyle expert, resulting in coverage like a piece on de-stressing in Bustle.
Outside of traditional media outreach Uproar developed a celebrity promotion program to capitalize on Pearl’s impressive social media attention. This resulted in Instagram and Twitter posts from reality TV star, Laura Vandervoort, and interest from actresses Greer Grammer and Malese Jow, singer Demo Lovato, and Snapchat influencer Kristie Dash.
Uproar continues to work with Pearl to receive national coverage to help boast sales and position the founder as an innovator and leader in the crowded space of beauty and bath products.
Advancements in technology are shaking up the way educational institutions operate, beginning with elementary education all the way through college. Change-makers in the education industry are focused on supplying future generations with the technological tools necessary to succeed in tomorrow’s competitive market. Committed to helping these innovative companies grow, we utilize our in-depth understanding of this space to garner media placements that get you noticed by your target audience.
Kira Talent came to Uproar PR to launch its new EdTech platform, Kira Academic, a video talent assessment platform for colleges and universities. Due to Uproar’s strategic media relations campaign, Kira Talent reported the highest amount of website traffic it had ever recorded, and just several months after partnering with Uproar for media relations, the company more than doubled its number of clients.
Kira is now used by more than 150 schools around the world including Yale, Northwestern, Imperial College London, and Hong Kong University of Science and Technology. The startup has also successfully raised more than $5 million in funding. Kira Talent attributes a large portion of its success to the media coverage secured by the Uproar team.
Uproar regularly meets with the Kira team to identify key stories that are compelling and will garner media attention for the company. For example, Uproar led the media strategy behind several of Kira’s announcements for new service offerings or product features. Launches such as these have secured media placements in outlets like iSchool Guide, BizEd, 24 Hours Toronto, Tech Insider, Poets & Quants, Education Dive, Politico, EdSurge, Campus Technology, Education Dive, University Business and eCampus News.
The Uproar and Kira teams have also worked together to announce successful funding rounds for the startup. The strategy behind telling this story is to show stakeholders that Kira is a validated product with high profile investors backing the idea. As a result of Uproar’s efforts, media coverage was garnered in Financial Post, TechVibes, Startup Beat, Wall Street Journal Pro Venture Capital, Owler, Ed Surge, Cantech Letter, BetaKit, FinSMEs, Make Me Feed, Hack Education Weekly News, and Palico.
Another key component to Uproar’s media strategy is identifying and tying Kira to relevant industry trends. Uproar has successfully created several media angles around controversial topics such as admissions fraud and holistic admissions. By tying Kira to these already popular media stories, Uproar was able to secure placements in USA Today, NPR, US News, EdSurge, University Business, The Economist and Poets & Quants.
In addition to constructing media strategies around national trends, Uproar suggested that the team create the first annual Best Higher Ed Recruitment Video Awards, developed strategically based on video and recruitment creativity—two of Kira’s key offerings. Uproar’s idea to create the annual award, led to media placements in The Daily Dot, AdWeek and Recruiter. In addition to securing such media placements, this annual award enables Kira to continue to sell itself to the industry as a thought leader in video recruitment each year.
Another strategy suggested by Uproar, utilized members of the Kira team and their individual expertise to position them as thought leaders in the industry. Uproar highlighted Kira’s Co-Founder, Emilie Cushman, as a young female leader in the tech industry which resulted in coverage in SUCCESS Magazine and HigherEdJobs. Uproar also positioned the company’s CEO, Craig Morantz, as a thought leader on growing your business which garnered coverage in The Globe & Mail and Business News Daily. Additionally, Uproar worked to make Morantz a regular contributor to Fortune. Lastly, Uproar and Kira’s head of marketing, Andrew Hastings, worked closely together to draft a contributed article which was featured on TechCrunch. Uproar also utilized Hastings’ expertise around topics like the ethics of admissions consultants and application fraud to secure articles in The Economist, Glassdoor, HigherEdTech Decisions and Poets & Quants. With Uproar’s strategic direction, both the Kira brand and its executives have become industry leaders in the EdTech space.
Toronto-based, Vetica, came to Uproar in order to secure local, national and international media placements for the launch of its new online and mobile EdTech platform, Chalk.com. Uproar worked to gain coverage in a range of outlets that promote movement in technology platforms for educators.
Throughout the time period that Vetica and Uproar worked together, the company saw coverage for its Chalk.com launch in multiple online, print and newsletter placements. Prior to launch, Uproar compiled a list of the most influential education outlets and notified them ahead of the announcement. Additionally, on the day of the Chalk.com launch, Uproar reached out to influential publications in the education, tech, local and national verticals. Because of Uproar’s campaign, the announcement of the new platform was covered in eCampusNews.com, Thinkfinity, T.H.E. Journal, District Administration and Education Dive. Throughout the campaign, Uproar worked to have the Vetica mission acknowledged by a number of outlets known for influencing the education technology community.
In addition to building awareness for Vetica through media relationships, Uproar suggested the team attend large trade shows to further increase recognition within the EdTech space. Uproar coordinated press meetings with more than 15 of the industry’s top media outlets, helping Vetica forge personal relationships with education reporters. In order to garner additional awareness outside of the education space, Uproar also suggested the team attend SXSW and coordinated press meetings there as well. Through Uproar’s tradeshow strategies, Vetica fostered relationships with key influencers from TechCrunch to EdSurge in order to obtain future placement with top tier writers and editors.
Uproar has successfully established a network of industry and consumer outlets that are engaged in the current and future platforms that Vetica will introduce.