Experience

Uproar PR designs custom public relations programs for companies in a wide array of markets.  From technology to the consumer space, Uproar PR has years of experience that will translate to high-impact results for you.

Consumer Tech

We are experts in all facets of the technology realm and shine when it comes to getting the message out to the world about your product, startup or service. Representing some of the tech scene’s hottest companies, our team has the industry expertise and media relationships to produce top tier results.

Uproar Launches Myo's Revolutionary Gesture-control Armband

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Canadian startup, Thalmic Labs, came to Uproar to launch its revolutionary gesture-control armband, Myo, to the world for the first time.

Canadian startup, Thalmic Labs, came to Uproar to launch its revolutionary gesture-control armband, Myo, to the world for the first time.  Since consumers have never seen anything like Myo before, Uproar got creative in how to capture the attention of the everyday consumer, not just the early adopters of technology. Uproar created “Unleash Your Inner Jedi” as an easy visual for understanding all of Myo’s capabilities. Uproar’s media relations strategy positioned Myo to be one of the most highly anticipated technology products of 2014 across the board.

To drive pre-orders to more than 50,000, Uproar has secured press coverage multiple times in the leading technology outlets, including TechCrunch, GigaOM and PandoDaily, and from technology journalists with major national outlets, including Forbes, Scientific American and Fast Company.

PR efforts for Thalmic Labs had journalists anxiously awaiting their chance to try Myo. Uproar has capitalized on the excitement twice with New York press tours giving top-tier outlets the opportunity to see the Myo. The meetings with Popular Mechanics resulted in a 2013 Breakthrough Award. This award featured Myo amongst the world’s top 10 innovations for the year and prominently featured the device and the CEO on The TODAY Show. Uproar landed Thalmic Labs a one-on-one with the editor-in-chief of Mashable, resulting in a great first review called “Halfway to Iron Man” and a host of social posts from the editor.

Uproar continued momentum by recommending three full days of press meetings off-site at the 2014 Consumer Electronics Show as the company did not have any official booth space. Stories in Inc., New York Post, CNBC, the Huffington Post and CNET gave glowing reviews of the experience with Myo. Digital Trends even named Thalmic one of the Best of CES 2014, an award typically only given to companies with official presence at the show.

As Thalmic gets closer to releasing the Myo, Uproar has created a steady stream of stories with outreach around company announcements, including an exclusive with the Wall Street Journal unveiling the final design to the world. Additional press pushes also included positioning Myo as a partner to Google Glass, which caught the attention of AOL, SlashGear, Engadget and The Next Web to name a few. Deemed the year of consumer tech by Business Insider, through Uproar’s outreach, Thalmic Labs landed on its list of the best startups that launched in 2013.

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Following a successful Indiegogo campaign, Kuna came to Uproar, the tech PR firm, to maintain momentum from its initial press introduction. As a smart home security camera built into an outdoor light, Kuna wanted to reach specific targets including home, lifestyle and technology publications in both online and print outlets.

In order to establish Kuna’s credibility in the market, Uproar suggested sending product samples to targeted media contacts. Through this outreach, Uproar secured reviews totaling more than 816M impressions in CNET, PCMag, TechHive, MakeUseOf, GottaBeMobile and Tribune Media. The Tribune Media review alone was syndicated in more than 15 local publications nationwide, including the Miami Herald, The Sacramento Bee and the Idaho Statesman. As a result of these reviews, Kuna was also named one of the Best DIY Security Products of 2016 by CNET and one of the Best Home Security Cameras of 2016 by PCMag.

To build awareness for Kuna in the consumer vertical, Uproar pivoted its media relations strategy and highlighted Kuna in mainstream consumer round ups and holiday gift guides. Through this approach, Uproar has secured coverage for Kuna in Forbes, CBS News, Heavy, TechRadar, Gear Patrol, Cool Mom Tech, The Drive, Digital Trends and Adweek among others.

Uproar also regularly monitors the news for breaking stories within the industry to establish Kuna as a thought leader. For example, following the announcement for the new Nest Cam Outdoor, Uproar quickly crafted a strategic campaign and pitched Kuna as an alternative exterior home security solution. This resulted in coverage in BuzzFeed, TechHive and SiliconAngle. In order to build up the credibility of Kuna’s executives, Uproar also pitched Haomiao Huang, Kuna’s CTO, as a source to discuss industry trends. Haomiao’s commentary has been included in Forbes and Fortune.

In order to further establish brand credibility, Uproar suggested leveraging customer testimonials to highlight Kuna’s use cases for everyday consumers. One of these use cases leveraged videos of intruders or break in attempts that customers catch on their Kuna devices. Through this strategy, Uproar secured an article for Kuna in Reuters about technology to help prevent package theft from outside of houses. The story was also featured in TIME, The Huffington Post and CNBC, among other major outlets.

Based on Kuna’s overall campaign strategy, Uproar also recommended a number of opportunities for Kuna team members to speak at relevant tradeshows and apply for awards. Uproar managed the process for these opportunities on the company’s behalf, in addition to all on-the-ground media opportunities at events. For example, Uproar secured an opportunity for Kuna’s CTO at the Re.Work Connect Summit, where he spoke among other professionals from Google, Siemens Research Hub and Ford Motor Company.

At CES 2016, the largest annual consumer electronics tradeshow, Uproar drove the strategy behind Kuna’s attendance. Uproar not only helped Kuna launch a new product at the show, but also developed messaging materials, conducted CES-specific media training with Kuna’s executives, coordinated on-the-ground media interviews and led the social media strategy. As a result Kuna was featured in CNET, Yahoo! Tech, Sunset, Consumer Reports, TWICE, Home Alarm Report, MacSources and TrendHunter; and was selected as one of Real Trends’ Best of CES 2016 products. These placements resulted in 6.3B total impressions.

In addition to handling media relations, awards and tradeshows for Kuna, Uproar also drives the strategies behind the company’s social media pages. Through organic and paid tactics, Uproar has helped Kuna’s social media reach grow to over 60,000 fans. Uproar did this by creating a monthly social media content calendar for each platform, brainstorming creative campaigns to engage users and acts as a second set of eyes for Kuna’s customer support by monitoring daily social activity across all platforms.

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Waygo, the only mobile app that instantly translates Chinese, Japanese and Korean text into English with the wave of a smartphone, teamed up with Uproar PR to inform tech enthusiasts, language learners and frequent travelers about the app. To reach these audiences, Uproar targeted technology and travel media from top tier outlets, Inflight magazine publications and mobile app writers.

Uproar helped the Waygo team identify compelling media angles and pinpoint unique use cases that resulted in national media attention for the app. Uproar’s strategic thinking has positioned the app as a useful tool for learning a new language, translating menus or as your ideal companion when exploring your city’s local Chinatown.

As a result, Waygo has been featured in prominent publications such as The New York Times, ABC News, Time, Inc., Entrepreneur Magazine, Saveur, The Wall Street Journal, The Huffington Post. The Next Web, Gizmodo and Bon Appetit.

In addition to garnering media coverage in prominent national outlets, the Uproar team increased brand awareness by targeting lifestyle, travel and trade publications by positioning Waygo as a must-have tool when planning a trip to Asia. Uproar’s efforts to highlight Waygo as a unique travel app secured media coverage in Forbes, About Travel, TravelPulse, Travel + Leisure, The Telegraph, AOL On Travel, Travel Pulse, Smarter Travel, Travel Pulse and BBC News. Uproar’s outreach also led Waygo to be highlighted in Travel Pulse’s roundup of top 5 tech solutions. Additionally, Uproar expanded outreach to include international outlets focused on Asian travel and city blogs that English speakers living in the area might read, securing placements in Time Out Beijing, Tokyo Weekender, Singapore Business Review, Yahoo! Singapore and more. As a result of Uproar’s outreach, Waygo was also included in the Apps of the Month section of Sawubona Magazine, South African Airlines’ Inflight publication.

Uproar also strategically highlighted Waygo’s technology and business stories in order to secure media coverage in additional verticals. Upon the redesign of Waygo’s iOS app, Uproar secured coverage on the overhaul with Macworld. Additionally, when Waygo launched a new food-focused app feature, Uproar secured featured articles in large tech outlets such as Digital Trends, Yahoo! Tech and Tech.Co and was also able to secure coverage in travel and dining features and roundups, including Travel Daily News and InsideHook. Uproar also identified the app’s ability to enable employees to work remotely around the globe as a media hook, securing placements in Money and Recruiter.

Once Uproar successfully established brand awareness for Waygo in the travel, lifestyle, technology and business verticals, the team suggested leveraging the company’s CEO, Ryan Rogowski as an industry thought leader to further increase the app’s presence in the business space. This strategy led to placements in the Wall Street Journal and Entrepreneur. The Entrepreneur article “5 Tips for Starting a Business Abroad” was also picked up by additional four media outlets including Yahoo! Finance and MSN Money.

Uproar’s impactful media strategies have successfully led Waygo to establish itself in the industry as one of the leading travel apps. By creating a network of close relationships with media contacts, top-tier publications are engaged in future topics and announcements from the Waygo team.

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ACTON Global, manufacturer of advanced, smart, light-weight, and innovative personal transportation devices, came to Uproar with the goal of increasing consumer awareness around the company’s products and leadership team.

Uproar assisted ACTON with the launch of its newest product, Blink Board, at CES 2016. With so many competitors in the hover boards market, Uproar positioned Blink Board and its other products as a better, safer alternative device than the others on the market.

This tactic captured the media’s attention and resulted in over 25 in-person press meetings, national TV segments and articles featuring all of ACTON’s products: the RocketSkates, M Scooter, and Blink Board.

The pre-CES coverage included ACTON’s products in online articles such as Mashable, The Verge, CNBC, BBC, MSN, Unilad UK, Mic, Tech Times, Trusted Reviews and Digital Spy. Uproar also coordinated an opportunity with a CNN producer who featured both the Blink-Board and RocketSkates in five CNN TV segments, reaching national and international audiences. The CNN clips were picked up by over 100 local stations around the country, including local FOX, NBC, CBS, ABC and BBC.

Immediately following the show, ACTON was also featured in Children’s BBC, Telegraph, a second feature in Business Insider, Mashable, Mirror UK, CNN Money, Tom’s Guide, MSN, Life Buzz, ZDNet, Trusted Reviews, Digital Trends, CRAVE, BGR, and TrendHunter. Additionally, several smaller publications like Design Taxi, Latinos Post, Architecture & Design, Grind TV, Fatherly, Jebiga, Punchline, OMG Hype, Live Smart, Canadian Sporting Goods Association, Energy 103.7, Gadget Today, Digital Journal, and Fetch all posted about the RocketSkates and Blink Board’s launch.

The media really gravitated towards the positioning of the Blink Board as safer alternative to the popular hover board. Uproar continued to tie that in to additional pitches including exciting Valentine’s Day gifts for your sweetheart. The outreach resulted in stories on Sport Techie, Gear Culture and Dealerscope, and writers at CNBC, TechCrunch, Good Housekeeping and Digital Trends requested demo units for reviews. Through this outreach, Uproar was also able to reach popular YouTube blogger, Casey Neistat, who requested to demo the RocketSkates for a vlog review.

Health and Wellness PR Campaign

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HYPERICE and Uproar, the lifestyle PR agency, have worked together for several years, strategizing media relations campaigns that have garnered national notoriety for the brand. Through the implementation of Uproar’s suggested media strategies, HYPERICE has seen tremendous ROI and increased sales that can be linked to large media placements garnered by the Uproar team.

One of Uproar’s greatest successes was telling the entrepreneurial story behind HYPERICE’s founder, Anthony Katz, highlighting how he built a successful fitness technology brand used by elite athletes all over the world. This story resulted in placements in Fortune, Fast Company, CNN Money, and perhaps the largest placement of the entire campaign, a six-page spread in Inc. Magazine detailing Katz’s story, which was also featured on Inc. online. Katz has also been recognized as Men’s Fitness 2015 entrepreneur of the year.

HYPERICE first came to Uproar during its Kickstarter campaign for VYPER, a high-frequency vibrating foam roller. Uproar leveraged the company’s relationship with high-profile athletes and VYPER’s innovative technology to help HYPERICE close its campaign with $271,424, nearly tripling its original goal of $100,000.

Due to the success from Vyper, Hyperice launched its newest product, Vyper 2, the next generation in vibrating foam rollers. Uproar selected key media who have helped HYPERICE gain notoriety among the fitness industry to be the first to test the new product. Uproar continued to position the technology as an essential way to upgrade your fitness routine or workout, garnering coverage in all major health and fitness publications such as Mashable, Shape, SELF, Men’s Health, Men’s Fitness, STACK, Women’s Health, Greatist, Cosmopolitan, Elite Daily, Well + Good and more.

Another big focus for HYPERICE was its product, HYPERSPHERE—a massage ball that uses vibration to aid in recovery and injury prevention. Uproar created a media campaign to announce the launch of HYPERSPHERE, securing print coverage in Muscle & Fitness, FLEX, Runner’s World and Runner’s World UK Magazine and online coverage in Vogue, Outside Magazine, Gizmag, PSFK, CBS New York, Bustle, She Knows, The Huffington Post and Gear Culture. HYPERICE was able to leverage these strong media placements with distributors and saw a boost in sales prior to year’s end.

Additionally, HYPERICE announced its digitally-connected back wrap, VENOM which combines heat and vibration to reduce pain in the lower back. Uproar worked with the HYPERICE team to garner strategic media placements in order to increase sales. Uproar secured a National TV segment on FOX News and online coverage in Sports Illustrated, Forbes, Digital Trends, Inc., The Huffington Post, Trend Hunter, Gear Culture, Tech.Co, Golf Digest STIX, and Sport Techie. In conjunction with garnering media placements for VENOM, Uproar also positioned HYPERICE as a leader in fitness recovery, securing placements in U.S. News and World Report and Yahoo!.

In addition to new products, Uproar, the lifestyle PR agency, worked to announce the brand’s partnerships with athletes, Ryan Clady from the Denver Broncos, Olivier Giroud from the English Club Arsenal, and Patrick Peterson from the Arizona Cardinals. Uproar also leveraged existing partnerships with the LA Clippers’ Blake Griffin and Olympic Skier, Lindsey Vonn. By using these partnerships as news angles, Uproar garnered media placements in Yahoo! Finance, Bleacher Report and Active Times. This strategy also included opportunities with well-known athlete trainers that garnered coverage for HYPERICE as the ultimate recovery brand in ESPN, and Fox Sports News.

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Mio Global is a pioneer in heart rate monitoring technology. The company has been creating the most accurate heart rate monitoring wrist-wearables for nearly two decades and has a well-known presence in the fitness and athletic community. Mio came to Uproar, the sports tech PR firm, with specific goals to promote its newest products and differentiate itself from the long list of competitors and activity trackers on the market.

In order to secure coverage quickly, Uproar highlighted the technology behind Mio’s devices and its ability to provide EKG-accurate heart rate data from the wrist and sync up to most popular fitness apps. This outreach secured coverage in popular technology outlets, including PC Magazine, Tech.Co, Tom’s Guide, Wareable, and Boston Herald. Uproar simultaneously utilized Mio’s team of experts to target the company’s primary audience of athletic consumers. Pitch angles included expert fitness tips from Mio fitness and technology expert, Dr. Gorelick, in addition to workout routines readers could utilize in order to use heart rate training to meet fitness goals. These angles secured coverage in health and lifestyle outlets such as Glamour Magazine, Yahoo Health, Fitness Republic, Pop Style TV, and Emax Health.

Uproar continued to work with the Mio team to highlight unique media stories and secured coverage in holiday gift guides for Gizmag, Road Trail Run, Competitor Running, Sports Illustrated, and Gear Culture. Uproar also worked Mio’s app into a timely roundup on TechCrunch, highlighting the best apps for students to remain healthy during midterms.

Uproar kicked off 2016 with the successful launch of Mio’s Personal Activity Intelligence (PAI) and utilized CES to unveil its new activity tracking metric and product (SLICE). This resulted in more than 30 meetings throughout the show and top-tier coverage in USA Today, CNET, Digital Trends, Tom’s Guide, PC Mag, Men’s Health, and The Verge. Mio also won two awards at CES: PC Mag named SLICE “Best Health Wearable” at CES and Stuff listed SLICE among the top 10 wearable tech products at CES. This was Mio’s first major product unveil in some time, so the awareness garnered through coverage created a lot of buzz and attention for the brand.

Following the influx of coverage at CES, Uproar coordinated an in-depth review with Geoffrey Fowler, Personal Tech Columnist at The Wall Street Journal, which resulted in a piece on the front page of The Wall Street Journal.

The article goes in-depth on all the components that make up PAI, including a comprehensive video, and praises Mio’s heart rate tracking technology. The article concludes that Mio finally found what all the other heart rate/fitness trackers are missing – making meaning out of the data collected. Uproar continued the momentum around PAI to secure articles in The Financial Times, Ars Technica, Men’s Journal Summer Buyer’s Guide (print) and The Huffington Post.

While SLICE manufacturing was underway, Mio expressed interest to increase its presence as a Canadian company. Uproar came up with new angles to position Mio as a leading fitness wearable company in Canada, while simultaneously pitching Liz as a leader in heart rate technology. This resulted in local articles on Canadian Living Magazine (online and print), IT Business Canada, and TechVibes and a couple female entrepreneur mentions on Inc., and Wareable.

With the introduction and widespread acceptance of PAI and SLICE, Mio transitioned its target audience from performance athletes to lifestyle and fitness enthusiasts. In order to help broaden the reach of Mio, Uproar targeted cycling, running and outdoor trade publications and secured reviews of FUSE, LINK and ALPHA 2 with Active Gear Review, Bicycle.net, Cycling Tips, Decline Magazine (September print edition), InTouch Rugby, Mountain Weekly News, Southland Golf Magazine, The Masters Athlete, The Slo Cyclist, Training Daily Advisor, Triathlon Business, Athletic Business Magazine and Women’s Running.

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eSight has created electronic glasses that enable the legally blind to actually see, be mobile and independently carry out virtually all activities of daily living. Just three weeks out from its new product launch, eSight came to Uproar, the consumer tech PR firm, with one goal – get as much national consumer technology press as possible.

Embargoed outreach was coupled with a quick press tour in NYC and San Francisco to hit all of the major verticals (tech, business, and health) to secure top-tier coverage on launch day. Overall, Uproar successfully announced a niche product and technology the world now knows about and eSight experienced the following as a result: record web traffic with an 8x increase in the month of the product launch alone, 10x increase in leads for the quarter following the launch, and quadrupled sales.

Within hours of hopping off the kickoff call, the consumer tech PR team drafted a pitch and began scheduling interviews under embargo with eSight’s CEO and one of eSight’s earliest users to learn more about the technology and demo the new smartglasses. This was a very visual story, so Uproar scheduled two full days of in-person meetings with CNET, The Associated Press, The Wall Street Journal, USA Today and CNBC in San Francisco, and one day in New York with Mashable, so journalists could produce videos to complement their stories. During the week of the announcement, more than 50 articles ran online including multiple top-tier outlets: Associated Press, CNBC, CNET, Fox News, Mashable, Men’s Health, The Verge, USA Today and The Wall Street Journal.

After the successful product launch, Uproar shifted its focus and attention to local stories of people who are fundraising money for their own pair of smartglasses and secured the following coverage:

A 4-year-old boy who tried on his smartglasses for the first time and secured coverage on multiple local outlets, totaling 20 outlets nationally: KLTV ABC 7, KTAL NBC 6 and KMSS FOX 33.

A 7-year-old girl in Tulsa, OK who was able to receive her pair of eSight just in time to participate in an Easter egg hunt: Channel 2 Tulsa and Tulsa World.

A father being able to finally see his daughter play volleyball in person: NBC15 Wisconsin.

A young boy watching the fireworks for the first time on the 4th of July: WSVN FOX 7.

A man biking across Manitoba to help promote his fundraising for eSight: Brandon Sun and Global News Winnipeg.

To capitalize on a unique event that recreated a man’s wedding day fifteen years later, Uproar collaborated with KBS Agency to promote Andrew’s story to both local and national media. Uproar provided strategy, organized targeted press outlets and edited key messaging to pitch KBS’s final documentary of Andrew’s wedding/story to national news outlets. Andrew’s story was covered by ABC News, Business Insider, Inside Edition, Mashable and The Conway Daily Sun.

Uproar began pitching national business tech and workplace reporters on how eSight is helping the legally blind get back to work full-time and secured a nice feature story with The Huffington Post. Uproar also continued to chase national coverage from publications that didn’t cover the initial product launch, which resulted in eSight being included in a roundup article of best tech so far in 2017 on TIME and a roundup of wearables giving computer vision to the blind on WIRED. Uproar also focused heavily on getting a big national TV hit and did just that with a featured segment on Inside Edition.

As the year came to a close, Uproar began preparing for CES 2018. Uproar utilized the launch of eSight’s announcement to “Make Blindness History” to secure interest at the show. While at the show, eSight secured three TV segments from CNN, as well as interviews with TIME, Digital Trends, and Forbes, just to name a few.

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Moodo, a smart home fragrance machine, came to Uproar in the fall of 2017 after finishing a successful Indiegogo campaign.

With its headquarters in Israel, Moodo wanted help securing coverage in the United States to drive sales for its first consumer product. Uproar began helping Moodo both with media relations and social media to garner as much coverage and awareness as possible. After discussing Moodo’s PR goals, Uproar decided that targeting multiple verticals, from early adopter tech enthusiasts to general consumers, would provide the greatest impact.

Uproar started by recommending that Moodo leverage shipping to Indiegogo backers for an initial press introduction. Through Uproar’s announcement, Moodo was covered in Brides, PopSugar and more. Next, when Moodo was ready to announce its general availability, Uproar distributed a press release about the milestone to a select group of tech and consumer reporters and leveraged its relationships to secure press in Digital Trends, Yahoo and Home World Business.

In January 2018, Moodo attended CES for the first time, just two months after launching the device to consumers. Uproar devised a strategy to make the most noise possible by suggesting Moodo hold its announcement of the device’s new ‘Scent Shuffle’ feature for CES, in order to hook reporters with something new and exciting at the largest consumer technology show. Through targeted pitch outreach leading up to the event, scheduling meetings and getting the product in the hands of the major decision makers, Uproar coordinated more than 15 press meetings at Moodo’s booths during the show, including filming TV footage and segments with major outlets, such as Digital Trends, Tech Today and NBC News. To date, Uproar has secured a total of 57 pieces of coverage from CES outreach alone, including CNET,  Newsday, Popular Science, Reviewed.com, Engadget, Refinery29, the Associated Press and PC World. This also included coverage beyond traditional media outlets, including social segments like The Verge’s CircuitBreaker Live CES Twitter Show.

Moodo has also worked with the social media team to create content and manage incoming comments, questions and concerns on its Facebook page. Originally, the team took on this content in a phased approach. Since Moodo came on after its Indiegogo, but before the product was available for purchase, the team focused on building brand awareness to create excitement, while also addressing questions and concerns about shipping. Now, the team is focusing on creating content around Moodo’s tech and how it can quickly change the ambiance of any scene while still directing traffic to the website. Since September 2017, the Facebook page has grown to 4,416 total fans.

B2B

From software to professional services, Uproar has collaborated with some of the industry’s leading B2B companies to plan and implement successful campaigns. Through our team’s skilled execution of each campaign, clients in this space have seen top-tier media results. Our number one priority is helping brands build awareness that drives sales and generates client leads through our creative and aggressive PR strategies.

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HNM Global Logistics is a freight-forwarding business in Orlando. The CEO, Tony McGee, who is a former NFL player, came to Uproar, the B2B PR firm, to help put the company on a national stage. HNM offers a wide variety of logistic services covering all modes of domestic and international cargo transportation, warehousing, and distribution.

Uproar was immediately able to position HNM’s executives as thought-leaders in the supply chain industry, ultimately leveraging the company as a front-runner in the field of logistics. When port workers on the West Coast went on strike, hindering the economy and supply chains worldwide, Uproar used its relationships with logistics contacts at major publications to garner HNM’s commentary in The New York Times, U.S. News & World Report, and online trade publications such as Sourcing Journal, Fleet Owner, and EBN Online. This coverage provided HNM visibility as well as credibility for current and new business clients.

Uproar also identified pitch angles around Tony McGee’s history as an NFL player and his transition into logistics. This proved very successful and resulted in high-level features in top tier media such as Inc., The Washington Post, Sports Illustrated, Fortune, Black Enterprise, and Business Insider. This exposure led to interest from local media as well, resulting in stories in the West Orange Times & Observer and The Tribune Star. This coverage brought HNM into the spotlight and created buzz within the industry.

Beyond media relations, Uproar created a strategy for local and national awards for HNM in order to boost credibility and recognition for the company. HNM was placed on the Florida Trend’s 2015 Best Companies to Work For list, the Orlando Business Journal’s 2015 Best Places To Work, as well as the Fast 50 ranking. Furthermore, Tony McGee was also named a finalist for the Ernst & Young Entrepreneur of the Year award.

Using executive commentary and leveraging a unique CEO story led to dozens of top tier placements for HNM Logistics. As a result, the small Orlando-based company was placed on a national stage, which helped HNM’s sales team to attract customers from all over the country.

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Fattmerchant, a subscription-based merchant services provider helping businesses save thousands on processing fees, solicited the help of Uproar PR, the B2B PR firm, to generate regional and national awareness of the company and its services.

To increase broad, national awareness of a niche, specialized financial company, Uproar recognized Fattmerchant’s key differentiators and packaged them in a way the national media would follow. The B2B PR Firm developed a plan and storylines around the company’s leadership, women in business, unique financial model and the money it has saved for its clients annually across the country. Working with Uproar continues to be one the main drivers of new business for the company.

Fattmerchant has seen regular highlights around its story of turning an antiquated industry on its head with a new model, highlighting customer successes. Uproar gathered all these pieces to garner coverage for this story in Fortune, Forbes, TechCrunch, Bloomberg Business and Business News Daily, as well as in local publications such as the Orlando Sentinel and the Orlando Business Journal. Today, the company’s presence is so well established with local business media that coverage is consistent and regular – incredibly important as Florida-based businesses are still a large portion of the company’s clientele.

The story of Suneera’s background and entrance into the payments industry has also generated interest from the business world, especially as a woman in business. Suneera is making a difference in a male-dominated industry, so Uproar crafted an angle to showcase how she is single-handedly changing the way men have set the industry up. Uproar pitched her experience and leadership skills to national women in business reporters resulting in features in The Huffington Post and Payments Journal and a print mention in Success Magazine.

A Fast Company story not only resulted in 100+ leads but also landed Fattmerchant’s tips as one of the top business lessons of 2014.

The female empowerment storyline landed her a full #GirlBoss feature in Forbes, which resulted in a longstanding relationship with both the writer and the publication.

The specific markets falling under Fattmerchant clientele has driven a vertical outreach in each of the industries to get new customers. Through this ongoing campaign, Uproar has secured targeted feature articles about how companies and small businesses in various industries such as restaurant, retail and small business, spas and hair salons, medical practices and hotel management can save thousands of dollars annually simply by switching merchant processors. As a result of this outreach, Uproar secured stories on RunningRestaurants.com, Fast Casual, Restaurant Hospitality, National Retail Federation Magazine,  Medical Practice Insider, DaySPA Magazine, Hotel Business News, Modern Restaurant and Dentistry IQ among others. During the timing of each of these placements, Fattmerchant’s CEO has seen significant peaks in business and customer referrals resulting in these verticals becoming a main focus for future outreach, expanding into other markets such as sports management, CPA, and convenience store trades. Uproar has also looked for podcast and radio opportunities in these verticals, resulting in segments on Running Restaurants and Around the Coin.

The stream of coverage from the campaigns above has helped catapult Fattmerchant’s growth, delivering the opportunity for some major business announcement to the industry. Funding news has resulted in coverage in TechCo, Vertical Systems Reseller, Let’s Talk Payments and even Fast Company.

In order to generate news leads between announcements, Uproar created and launched surveys focused on EMV and payment trends during the holiday season, targeted towards business owners in the U.S. Based on the results, Uproar developed a press release and was able to position Fattmerchant as an expert and pioneer in the payments industry, offering statistics and knowledge about the number of business owners who have not yet made the switch to EMV and how it plays a role in payment security. After pitching the survey results, Uproar secured small business EMV liability coverage in Consumer Affairs, Moneylife, Technology Integrator, The Paypers, Let’s Talk Payments and Dealer Scope. Uproar also secured contributed articles about the topic in SmallBizDaily, Payments Journal, PaymentsSource, and BusinessNewsDaily.

Uproar has also helped draft several awards on Suneera’s behalf, leading to her recognition in the 40 Under 40 class of 2015 with the Orlando Business Journal, the Woman of Distinction Award through the Girls Scouts of Citrus Council, and the Brighthouse Business Award in the startup category as well as Fattmerchant’s recognition in the Orlando Business Journal’s Best Places to Work for 2016.

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Kavaliro, an award-winning national staffing company, came to Uproar, the B2B PR Agency, to help secure local and national media placements in order to establish the team as experts and thought leaders in the staffing industry and beyond. Uproar worked to create a media relations strategy where mentions, commentary, and features for Kavaliro were placed in high-level industry and consumer publications as well as TV outlets across the country.

Over the five years that Kavaliro and Uproar worked together, Uproar implemented media campaigns that secured opportunities with reporters and editors from targeted top-tier outlets. These outlets range from business and finance to job recruitment and social media trends. Through Uproar’s strategic media direction, the Kavaliro name has now become synonymous with staffing and economy news. Featured in world-renowned outlets such as Reuters, The New York Times, Inc. Magazine, Forbes and Bloomberg, Kavaliro and its executives are now go-to sources when big news stories break.

One example of Uproar’s strategic direction occurred when the team worked with Kavaliro to announce that the company had acquired San Francisco Bay Area-based staffing firm, Hynes & Company. Uproar saw the opportunity to pitch the story to three different verticals: Orlando, San Francisco, and staffing trade publications. Uproar’s announcement strategy resulted in three times the coverage with stories in the Orlando Business Journal and Orlando Sentinel as well as top trade publications including Staffing Industry Analysts, Staffing Today and Staffing Life. In addition to the acquisition announcement, Uproar coordinated a ribbon-cutting for the new office and announced Kavaliro’s positive impact on the economy by creating 100 new jobs. Local Petaluma coverage included a feature story in the The Press Democrat, Argus Courier, and the North Bay Business Journal.

Uproar continuously focuses on the largest and most impactful media outlets for Kavaliro coverage. The team does so by monitoring industry news and identifying stories that Kavaliro executives can offer commentary for. This strategy has proven successful as journalists who cover jobs, economics, finance, and business now come to Kavaliro for thought leadership and quotes on what’s going on in our world. From consistent local coverage on FOX 35’s Good Day Orlando, Orlando Sentinel, Orlando Business Journal and Charlotte Business Journal to national coverage in Fortune, Fast Company, FOX Business, Mashable, Forbes, NBC News and POPSugar, Kavaliro has become an established brand.

In addition to garnering national and local media coverage, the Uproar team identified a secondary media target that was important in solidifying Kavaliro’s brand awareness and status as an industry leader. Uproar turned to trade publications and focused on building relationships between the media and Kavaliro, which continue to flourish. These relationships consistently result in coverage in publications such as AP Staffing, CollegeRecruiter.com, Smart Business Online, Resumes by Matt, Glassdoor, ZipRecruiter, CIO.com, Recruiter.com, and CareerBuilder. Through Uproar’s strategic direction, Kavalliro has successfully established a network of industry and consumer outlets that are engaged in current and future topics with expert opinions from Kavaliro and its executives.

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Year after year, ModiFace has relied on Uproar PR, the lifestyle PR agency, to help get the brand in front of top beauty players. Through regular coverage, Uproar has taken ModiFace from a new startup to a well-known innovator to the likes of Smashbox, L’Oreal and more. Uproar’s strategy expands past beauty and fashion industry news to reach into other spaces, such as tech and business.

Since signing on with Uproar, ModiFace’s executive team has worked with the PR team to strategize and identify a media relations plan for each of its upcoming announcements that have resulted in placements that not only drive downloads but showcase the advanced technology ModiFace has developed and establish the company’s executives as industry thought leaders. Some of the areas Uproar has focused on include:

  • ModiFace app announcements, reviews and app round-ups
  • High-level brand partnerships
  • Ongoing media coverage of new and previously launched apps, 15 launches total
  • Tradeshows and business announcements

 

Uproar’s strategic PR timeline for ModiFace balances stories for industry, business, and tech by clearly identifying targets in an effort to avoid fatigue from the steady stream of news coming out of the company. As a result, ModiFace sees bi-monthly coverage in industry trade such as  Glossy, GCI Magazine, Global Cosmetic News, Happi, WWD, Adweek, FashInvest and many more. Uproar connected with key media for unique stories on the apps and how their technologies will change the beauty, consumer and tech industries. The campaigns brought in much success with major stories across tech, beauty and retail trade publications.

Uproar also continued to connect with top editors across several consumer interest and technology publications for inclusion of ModiFace’s various tech announcements such as Facebook Bot, Live Scan, Eye Tracking, and Skin AI. The team secured high-level media placements in several publications including Gizmodo, BGR, Apple Insider, 9 to 5 Mac, Bustle, Fast Company, International Business Times, Slate, VentureBeat, The Verge, and Fortune along with other targeted outlets. These stories highlight the technology behind ModiFace more than the industry news that highlights the traction the company is making in the industry. National outreach on these stories and ModiFace’s interesting technology have resulted in coverage in Tech Crunch, Forbes, The Washington Post and Business Insider.

Along with pitching various partnerships with major beauty brands which include announcements of apps and new AR technologies, Uproar helped ModiFace launch its first hardware platform, the ModiFace Mirror, as well as a software platform for smart mirrors at CES. Uproar secured placements around each announcement in major outlets such as  Today.com, Elite Daily, Refinery29, Digital Trends, BBC, Tech Times, and PC Mag.

After three years of working on ModiFace’s PR campaign, Uproar continues to capture the attention of leading journalists, positioning ModiFace as a front-runner in the industry. Through Uproar’s efforts, ModiFace and its team are now looked upon as key thought-leaders with the latest and most innovative augmented reality technology available to consumers through mobile applications mentioned on sites such as Racked, Entrepreneur,  The Huffington Post, and Harpers Bazaar. ModiFace has also reported several spikes in downloads consistent with each app introduction and high-level media story.

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Kira Talent came to Uproar PR to launch its new EdTech platform, Kira Academic, a video talent assessment platform for colleges and universities. Due to Uproar’s strategic media relations campaign, Kira Talent reported the highest amount of website traffic it had ever recorded, and just several months after partnering with Uproar for media relations, the company more than doubled its number of clients.

Kira is now used by hundreds of schools around the world including Yale, Northwestern, Imperial College London, and Hong Kong University of Science and Technology. The startup has also successfully raised a significant amount in funding. Kira Talent attributes a large portion of its success to the media coverage secured by the Uproar team.

Uproar regularly meets with the Kira team to identify key stories that are compelling and will garner media attention for the company. For example, Uproar led the media strategy behind several of Kira’s announcements for new service offerings or product features. Launches such as these have secured media placements in outlets like iSchool Guide, BizEd, 24 Hours Toronto, Tech Insider, Poets & Quants, Education Dive, Politico, EdSurge, Campus Technology, Education Dive, University Business and eCampus News.

The Uproar and Kira teams have also worked together to announce successful funding rounds for the startup. The strategy behind telling this story is to show stakeholders that Kira is a validated product with high profile investors backing the idea. As a result of Uproar’s efforts, media coverage was garnered in Financial Post, TechVibes, Startup Beat, Wall Street Journal Pro Venture Capital, Owler, Ed Surge, Cantech Letter, BetaKit, FinSMEs, Make Me Feed, Hack Education Weekly News, and Palico.

Another key component to Uproar’s media strategy is identifying and tying Kira to relevant industry trends. Uproar has successfully created several media angles around controversial topics such as admissions fraud and holistic admissions. By tying Kira to these already popular media stories, Uproar was able to secure placements in USA Today, NPR, US News, EdSurge, University Business, The Economist and Poets & Quants.

In addition to constructing media strategies around national trends, Uproar suggested that the team create the first annual Best Higher Ed Recruitment Video Awards, developed strategically based on video and recruitment creativity—two of Kira’s key offerings. Uproar’s idea to create the annual award, led to media placements in The Daily Dot, AdWeek and Recruiter. In addition to securing such media placements, this annual award enables Kira to continue to sell itself to the industry as a thought leader in video recruitment each year.

Another strategy suggested by Uproar, utilized members of the Kira team and their individual expertise to position them as thought leaders in the industry. Uproar highlighted Kira’s Co-Founder, Emilie Cushman, as a young female leader in the tech industry which resulted in coverage in SUCCESS Magazine and HigherEdJobs. Uproar also positioned the company’s CEO, Craig Morantz, as a thought leader on growing your business which garnered coverage in The Globe & Mail and Business News Daily. Additionally, Uproar worked to make Morantz a regular contributor to Fortune. Lastly, Uproar and Kira’s head of marketing, Andrew Hastings, worked closely together to draft a contributed article which was featured on TechCrunch. Uproar also utilized Hastings’ expertise around topics like the ethics of admissions consultants and application fraud to secure articles in The Economist, Glassdoor, HigherEdTech Decisions and Poets & Quants. With Uproar’s strategic direction, both the Kira brand and its executives have become industry leaders in the EdTech space.

Enterprise

Uproar PR has an extensive background in developing and executing PR campaigns for enterprise companies. From software, to big data, to mobile technologies, we have helped clients throughout the enterprise landscape build brand awareness to set them apart from their competitors. With every campaign, Uproar PR has its sights on driving sales through aggressive media relations, securing thought leadership opportunities and educating the market on our client’s key differentiators.

Uproar PR Launches the Nymi Band

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Nymi, a Toronto startup changing the role of identity in technology, came to Uproar to launch the world’s first cardiac identification technology for consumers, the Nymi Band. The Nymi Band is a wristband that reads your unique ECG or heartbeat to authenticate and communicate your identity to your devices and world. Uproar has capitalized on the trends of security, biometrics, wearables, contactless payments and Internet of Things to garner interest in this novel device.

As Nymi’s first consumer product, Uproar introduced the Nymi Band to top-tier technology and business journalists, resulting in coverage in more than 250 outlets in the days surrounding the launch of the product in October 2014. Every major technology news site, including TechCrunch, Ars Technica, CNET, GigaOM, and PandoDaily, posted stories introducing the exciting new concept behind the Nymi Band, as well as science publications like Popular Science. The Nymi Band also caught the attention of national business outlets, including Bloomberg BusinessWeek, Business Insider and Fox Business. Within days of launch, thousands of pre-orders had been placed.

Securing press meetings at top tradeshows such as CES and SXSW has been a huge benefit to Nymi’s campaign, offering the press a first look at the technology in action in 2015. Meetings have resulted in coverage in CNN, TIME, CNBC, Associated Press, Popular Mechanics and Barron’s. Videos of the Nymi Band in use and the authentication process have provided an in-depth look at the technology in Forbes and Bloomberg. Uproar continues to garner leading technology industry and consumer technology coverage about the Nymi Band through new application announcements and positioning Nymi as a thought leader in making your identity more secure yet easily accessed. Outreach around the Nymi Band’s first Bitcoin application resulted in coverage in the Wall Street Journal and the Huffington Post. Uproar has secured multiple opportunities, including WIRED and ReadWrite around how wearables will impact the workplace and the future of the password to further the understanding of what the Nymi Band will be able to do. The company’s recent Series A announcement garnered the attention of VentureBeat, Forbes, Reuters and VentureWire to name a few.

Spring 2015 Nymi decided to shift its focus to the enterprise as the consumer applications needed more work before bringing the Nymi Band to market. With a successful introduction to the tech world and large foundation of journalists and outlets interested in following Nymi’s journey, Uproar successfully transitioned the shift of Nymi’s audience from consumer to enterprise by strategically planning announcements around Nymi’s pilot programs.

For example, Uproar announced the world’s first biometrically authenticated wearable payment as a result of Nymi’s pilot program with TD Bank and MasterCard. Uproar secured embargoed interest from more than fifteen outlets, and coordinated ten media briefings the week before the announcement went live on August 11. Outreach around the pilot announcement resulted in coverage in major tech and national news outlets including ABC News, CIO, VentureBeat, Tom’s Hardware, Gizmodo, SlashGear and Tech Insider. The same week of the announcement, Nymi did live demos of the authenticated payment with the MasterCard Innovation Truck in Toronto. Uproar garnered local Canadian interest to attend the live demos, which resulted in coverage on CityNews, CTV News, CBC and a live radio interview on GetConnected.

Uproar set a goal to get 30 stories around the world’s first biometrically authenticated wearable payment and almost doubled it, ending with more than 50 stories posting about Nymi’s pilot program.

Uproar used Nymi’s pilot program with Entertech Systems further the push in the enterprise to showcase the Nymi Band’s secure two-factor authentication and how it can unify physical and logical access in the enterprise resulting in coverage on The Wall Street Journal, Mobile ID World, Planet Biometrics, Biometric Update, and ITBusiness.ca. Uproar continues to position Nymi as a leading wearable tech company and expert in biometrics and secure payments which resulted in a contributed article on Fortune and small business commentary on Entrepreneur. Uproar continued to look for timely industry news around enterprise security and found a statistic that stated 27 percent of employees would sell their company password for money. Using this statistic to increase awareness around the need for secure authentication in the enterprise, Uproar secured interviews with TechCrunch and CNBC.

Uproar PR Educates Market on Best Practices to Keep Data Secure

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Filled with high profile security hacks and data breaches, 2014 was a challenging year for businesses and their customers.

Leading password manager LastPass sought Uproar’s expertise in media relations to elevate the profile of the company, helping educate consumers and businesses on best practices to keep data secure. Because LastPass is already a widely used tool, the company receives a significant amount of organic and inbound press coverage. Uproar’s goal was to generate additional opportunities to share the expertise of LastPass CEO Joe Siegrist in mainstream and business-focused media.

Every time a data breach or news of a hack surfaced, Uproar mobilized its resources to find opportunities to provide expertise. From Heartbleed to the Stubhub data leak, Uproar secured coverage for LastPass in Business Insider, NBC News and ReadWrite, among others. This coverage helped to position the company as a leader in the industry and a trusted resource related to cybersecurity issues.

As LastPass continued to evolve its product, Uproar also worked to communicate multiple feature updates. By pitching targeted technology and security reporters, Uproar landed LastPass coverage in publications such as Mashable, BetaNews and PCMag.

In addition to these efforts, Uproar PR also developed timely thought leadership topics focusing on cybersecurity practices. Latching on to trending topics such as wearable technology and BYOD policies as a hook, Uproar secured opportunities with Fox News and FierceCIO.

Security issues took center stage in the media world in the last couple of years, and Uproar PR ensured LastPass was at the forefront of the issues to help communicate how to protect the digital world. LastPass is now a go-to and credible resource for many mainstream reporters.

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Nanopay originally came to Uproar PR, the fintech PR agency, in 2015 to publicize the acquisition of its MintChip technology, a regulator-friendly digital currency platform from The Royal Canadian Mint. Uproar has since helped the company establish itself as a leader in the FinTech industry that is changing the way money is moved around the world through exclusive, top-tier placements in business publications and features in trade magazines.

Uproar’s ongoing strategy centered on positioning nanopay’s executives as industry thought leaders to discuss trending topics, like the future of digital wallets, digital currency and chip cards. Uproar worked to secure coverage across Canadian media that would drive consumers to download MintChip, give Canadians their first taste of what a cashless society would look like and show developers how effective the platform can be. These efforts have secured coverage in CNBC, ZDNET, PYMNTS, Business Insider, International Business Times, Scientific American, Digital Transactions and more. Additionally, Uproar positioned nanopay as a recognized leader in the Canadian fintech space, as displayed by articles covering the rise in Canadian fintech investments on Reuters, BNN, Yahoo, VentureBeat and more.

When nanopay has had key announcements, such as the MintChip acquisition, Uproar created launch plans to reach influential business, finance, tech and payments publications. On the day of the MintChip acquisition alone, Uproar secured more than 50 features, with a first-to-publish exclusive in The Wall Street Journal and a front page feature in the Financial Post (print and online). Uproar also garnered coverage in Forbes, CBC News, Digital Transactions, Paybefore, Toronto Star, Globe and Mail, CTV National News, BNN’s Business Day and more.

Another announcement Uproar led was launching nanopay’s B2B announcement, which was a key announcement meant to target banks as future customers. Uproar secured coverage in relevant trades bankers read such as Digital Transactions, Banking Technology, The Paypers, Finovate, Payments Source and more.

As a result of the MintChip deployment, Uproar secured an opportunity for nanopay to be included in an exclusive project called The Great Rewrite, Forbes’ six-month series of print and online reports and videos which featured companies that are changing the way we live and rewriting history. nanopay was chosen as one of only three companies to be featured in the series on the future of money.

When nanopay was one of 16 companies that participated in the United States Federal Reserve’s Faster Payments Task Force Report, Uproar crafted a press release and outreach strategy to share the news. In addition to securing an interview and coverage with the Wall Street Journal, Uproar pitched the news to trade publications and received coverage on American Banker, CoinDesk, Banking Technology, Betakit, Digital Transactions, and Paybefore. All of these efforts resulted in many inbound sales leads and an invitation to speak at a conference focused on faster payments.

Uproar’s strategy also encompassed support at events and to help nanopay secure speaking opportunities. Through Uproar’s efforts, nanopay’s CEO was chosen to speak at industry conferences like Finovate New York, Paythink, Payments International, and FinovateSpring, among others. In order to maximize exposure at events nanopay attends, like Money2020 and Sibos, Uproar pitched accompanying press lists and has successfully secured interviews with Huffington Post, Payments Business, Payment Eye and more. nanopay continues to work with Uproar to secure top-tier coverage and speaking opportunities on the company’s behalf.

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OriginTrail, a blockchain-based supply chain IT company known for its traceability solutions, began working with Uproar PR, the enterprise tech PR firm, before one of the most pivotal points of growth for the company – its Initial Coin Offering (ICO). Uproar was approached with the challenge of generating interest leading up to the ICO presale and crowdsale. With pilot programs in Europe and China, OriginTrail uses blockchain technology to bring transparency and accountability to the supply chain industry. The solution aims to tackle issues related to food safety, counterfeit products, sweatshops and more.

To introduce OriginTrail to key industry contacts and generate interest ahead of the ICO presale, Uproar began outreach to writers in the cryptocurrency, supply chain, food and beverage (a market segment already adopting OriginTrail’s technology), blockchain, business and technology space. This strategy resulted in media placements in PYMNTS.com, Blockchain News, Food Safety Magazine, Global Trade Magazine and Payment Week.

In the final days ahead of the presale, Uproar worked to keep OriginTrail top-of-mind with industry contacts and build the company’s reputation. Uproar drafted a press release announcing OriginTrail’s inclusion in the Enterprise Ethereum Alliance (EEA), an organization dedicated to growing blockchain-based solutions for enterprise. This resulted in a placement in EconoTimes, and a briefing with a Forbes contributor, as well as an SEO boost for OriginTrail.

After reaching the presale hard cap of $10 million, OriginTrail opened its ICO crowdsale, ultimately reaching its funding round hard cap goal of $22.5 million in only 18 minutes.

Uproar announced the impressive ICO results to reporters covering cryptocurrency, supply chain, food and beverage, blockchain, business, tech and funding, resulting in placements in  SiliconANGLE, FoodQualitynews, CoinJournal, BlockTribune, FinSMEs, PE HUB, Payment Week, Freight Waves, SupplyChainBrain, Blockchain News and the Journal of Commerce.

Uproar also generated interest from top-tier outlets as a result of pitching the ICO crowdsale results. OriginTrail spoke with an editor from Barron’s, whose piece is expected to publish in February 2018.Uproar also secured interest from VentureBeat and CNBC.

By developing relationships with key media contacts on behalf of OriginTrail, Uproar strengthened the company’s position as an innovator and industry leader in both the supply chain and blockchain space. With an emphasis placed on industry verticals, OriginTrail can secure partners and clients within those spaces while continuing to tell the story of their technological innovation.

 

Healthcare

Healthcare is rapidly changing, creating unique opportunities for companies in the industry to present interesting products and services to solve the system’s challenges. We thoroughly understand the media landscape and discussion taking place to find the angles and expert commentary opportunities to get you noticed.

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Noble is a leader in educational tools and device training for the pharmaceutical industry, helping brands close the communication gap between healthcare providers and patients. As Noble offers a unique solution for brands and is chartering a new space within the industry, Noble came to Uproar PR, the healthcare PR firm, to establish credibility as a thought leader and create awareness in the industry.

Uproar’s targeted approach to top-tier pharmaceutical and medical device publications produced meaningful contributed article opportunities for Noble to showcase expertise in On Drug Delivery, Pharmaceutical Executive, Pharmaceutical Commerce, Med Device Online, MM&M Magazine and more. Even more recently, their expertise through contributed articles was featured in FierceDrugDelivery, Drug Discovery & Development, Today’s Medical Developments and Drug Development & Delivery.

The On Drug Delivery article resulted in a meeting with a top pharmaceutical brand interested in training. As Noble attended important industry tradeshows, Uproar also sought coverage in tradeshow publications, resulting in inclusion in the Paternal Drug Association Letter and Paternal Drug Association Journal to drive interest at the show. For the 2014 PDA Show, Noble was a well-recognized name and was highly sought after on the show floor due to their first speaking opportunity at the show. This speaking opportunity was granted as a result of coverage during past shows. Uproar outreach has also secured additional speaking opportunities for Noble. As a result of a contributed article opportunity with Pharmaceutical Medical and Packaging News, Noble’s top R&D expert was invited to speak at a leading industry tradeshow. Additionally, Uproar PR secured speaking opportunities with Injectable Drug Delivery, RDD Europe 2015, PharmaPack NA and The Universe of Pre-filled Syringes.

Business award opportunities have also provided a great opportunity for Noble to establish itself as a growing and important player. As a result of Uproar’s nomination efforts, Noble was recognized as one of the fastest growing companies in the U.S. by the 2013 and 2014 Inc. 5000 lists 0. Uproar’s nomination efforts also resulted in Noble being named winner of the 2014 SMART Awards Healthcare category. Noble’s CEO, Jeff Baker, was also selected as CEO of the Year honoree for Orlando Business Journal’s 2014 CEO of the Year award.

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eSight has created electronic glasses that enable the legally blind to actually see, be mobile and independently carry out virtually all activities of daily living. Just three weeks out from its new product launch, eSight came to Uproar, the consumer tech PR firm, with one goal – get as much national consumer technology press as possible.

Embargoed outreach was coupled with a quick press tour in NYC and San Francisco to hit all of the major verticals (tech, business, and health) to secure top-tier coverage on launch day. Overall, Uproar successfully announced a niche product and technology the world now knows about and eSight experienced the following as a result: record web traffic with an 8x increase in the month of the product launch alone, 10x increase in leads for the quarter following the launch, and quadrupled sales.

Within hours of hopping off the kickoff call, the consumer tech PR team drafted a pitch and began scheduling interviews under embargo with eSight’s CEO and one of eSight’s earliest users to learn more about the technology and demo the new smartglasses. This was a very visual story, so Uproar scheduled two full days of in-person meetings with CNET, The Associated Press, The Wall Street Journal, USA Today and CNBC in San Francisco, and one day in New York with Mashable, so journalists could produce videos to complement their stories. During the week of the announcement, more than 50 articles ran online including multiple top-tier outlets: Associated Press, CNBC, CNET, Fox News, Mashable, Men’s Health, The Verge, USA Today and The Wall Street Journal.

After the successful product launch, Uproar shifted its focus and attention to local stories of people who are fundraising money for their own pair of smartglasses and secured the following coverage:

A 4-year-old boy who tried on his smartglasses for the first time and secured coverage on multiple local outlets, totaling 20 outlets nationally: KLTV ABC 7, KTAL NBC 6 and KMSS FOX 33.

A 7-year-old girl in Tulsa, OK who was able to receive her pair of eSight just in time to participate in an Easter egg hunt: Channel 2 Tulsa and Tulsa World.

A father being able to finally see his daughter play volleyball in person: NBC15 Wisconsin.

A young boy watching the fireworks for the first time on the 4th of July: WSVN FOX 7.

A man biking across Manitoba to help promote his fundraising for eSight: Brandon Sun and Global News Winnipeg.

To capitalize on a unique event that recreated a man’s wedding day fifteen years later, Uproar collaborated with KBS Agency to promote Andrew’s story to both local and national media. Uproar provided strategy, organized targeted press outlets and edited key messaging to pitch KBS’s final documentary of Andrew’s wedding/story to national news outlets. Andrew’s story was covered by ABC News, Business Insider, Inside Edition, Mashable and The Conway Daily Sun.

Uproar began pitching national business tech and workplace reporters on how eSight is helping the legally blind get back to work full-time and secured a nice feature story with The Huffington Post. Uproar also continued to chase national coverage from publications that didn’t cover the initial product launch, which resulted in eSight being included in a roundup article of best tech so far in 2017 on TIME and a roundup of wearables giving computer vision to the blind on WIRED. Uproar also focused heavily on getting a big national TV hit and did just that with a featured segment on Inside Edition.

As the year came to a close, Uproar began preparing for CES 2018. Uproar utilized the launch of eSight’s announcement to “Make Blindness History” to secure interest at the show. While at the show, eSight secured three TV segments from CNN, as well as interviews with TIME, Digital Trends, and Forbes, just to name a few.

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Synthego, a genomic engineering company developed by two brothers and former SpaceX engineers, came to Uproar PR to help launch their company from stealth mode with a new product line to help scientists complete CRISPR gene editing faster and cheaper. Synthego had been operating for several years, building up its lab and product, and solicited Uproar to make it official and it never slowed down. Since then, regular press coverage played an important role in catapulting them into a force to be reckoned with in the industry. Uproar’s approach focused on reaching biotech and genomic trade publications as well as science and technology reporters at major dailies.

Due to the fact that Synthego’s products and its purpose in the marketplace was difficult to explain to reporters familiar yet not living biotechnology every day, Uproar developed several pitches to reach different audiences, determining the best targets to use scientific language and processes with vs. layperson explanations to gain traction. Target press for the launch announcement focused on biotechnology trade publications as well as national science, technology and business/health reporters to highlight Synthego’s company announcement and its product. As a result of Uproar’s outreach, Synthego was featured in Fierce Biotech, BioIT World, GenomeWeb, BioSpace, Health Medicine Net, News Medical, SynBioBeta, Genetic Engineering and Biotechnology News, and a print issue of BioCentury. Uproar also coordinated an introductory interview with a health and science reporter at The Wall Street Journal, specializing in CRISPR news, who we have routinely come back to with updates and announcements, gauging interest and continuing the conversation.

In 2017, Uproar worked with Synthego to announce the company’s $41M series B funding, including a personal contribution from Jennifer Doudna, one of the key discoverers of CRISPR gene editing. Upon Uproar’s recommendation, Doudna was swayed to comment to press and Uproar secured an exclusive with The New York Times, leading to a feature article the morning of the announcement on their website. Throughout the rest of the week, the typical players picked up the news as well as Reuters, Silicon Valley Business Journal, Xconomy, The Wall Street Journal and Fortune.

From its launch in 2016, Synthego’s products and company rapidly progressed. This quick-pace program resulted in quick turnarounds on pitching, strategy, and articles from the Uproar team and made them regular features in key industry trade: SynBioBeta, BioSpace, BioPharma Dive, GenomeWeb, Bio ITWorld, Lab Manager and GEN. To spice things up in-between announcements, Uproar worked with Synthego to announce its “12 Days of CRISPR” campaign, an educational program offering tools, resources and grants to help researchers conduct CRISPR experiments to keep the trade hungry for news and attract new outlets such as Chemical & Engineering News and BioCoder.

Apart from its own funding, another significant Synthego business announcement Uproar was tasked with promoting was Intel’s first investing into biotechnology, starting with Synthego. Since this news had a heavy bioscience tie, the team focused on securing quality trade coverage, resulting in pieces in GenomeWeb, Frontline Genomics and BioPortfolio, as well as business outlets like Fortune.

In addition to business and biology news, attracting the tech press is a secondary strategy for the brand. Another large push centered around Paul Dabrowski, CEO of Synthego, and his speaking opportunity at TechCrunch Disrupt in 2017. Uproar worked hand-in-hand with both Synthego and the TechCrunch moderator, which in the end, resulted in one video, an article announcing his presence at the show, an article summing up his discussion, as well as several social mentions from TechCrunch, one of the biggest news sites for Synthego as a Silicon Valley-based tech company. Additionally, the news was featured in Engadget, and Synthego was approached by CNBC Squawk Box to have Paul appear on the show.

Uproar has kept Synthego top-of-mind with biotech reporters at daily publications, making introductions for thought leadership topics including the future of CRISPR, a roundup of breakthroughs in 2017, and how the pharma industry will be impacted by CRISPR and drug discovery. These conversations have led to interest and briefings from publications including Singularity Hub, Gizmodo, and Forbes.

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Since 2015, Uproar, the healthcare PR agency, has worked with the Florida Hospital Nicholson Center to tell a niche story in a broad way, generating national awareness and establishing strong thought leadership within the industry.

The Nicholson Center is a high-tech medical training and education institute focusing on surgical knowledge and techniques. As this falls under a relatively specific industry, Uproar has been tasked with telling the center’s story inside and outside of the medical sphere throughout the campaign.

To accomplish this, the team has taken this traditional healthcare story, found a tech angle within it, and pitched the Nicholson Center to top-tier national tech reporters to maximize exposure alongside the medical story, essentially doubling opportunities and coverage.

For example, the Nicholson Center’s first research study Uproar promoted to national media was focused on lag time tests in telesurgery, or performing surgery on a patient thousands of miles away. The concept itself is a great story for healthcare, but the team also dove deeper into how telesurgery would be applicable today and what technology it would require. By pulling this tech story from an otherwise highly medical research project, Uproar secured coverage in Popular Mechanics, Engadget, ComputerWorld, TechCrunch, Smashd, Scientific Computing, ZDNet, News-Medical, and Motherboard. Through this coverage, Uproar has firmly established the Nicholson Center as a leader in telesurgery and telehealth as a whole, leading to writers from major outlets consistently reaching out for a commanding source in their articles on the subject. An example is a piece from the Washington Post exploring how faster internet is affecting different industries.

Uproar also started promoting the Nicholson Center’s new robotic curriculum and dome that can be used to train surgeons and has the potential to become a robotic industry standard. The center created a 3D video game helping surgeons play out real-life scenarios in the OR, focused on team training, which Uproar took to a technology and gaming reporter at CNBC, resulting in a feature article.

In between announcements, Uproar continuously focused on this overarching goal by revisiting broader thought leadership topics to make them relevant and maximize previously successful angles, like telesurgery and telehealth. By broadening this into topics like digital health, artificial intelligence, IoT and robotics, the team has kept Dr. Roger Smith, CTO, and the center in general top of mind for several industries.

Utilizing Dr. Smith’s insights into artificial intelligence in the operating room, Uproar secured a contributed article in STAT News, which was also picked up by Yahoo. The team also set up an interview with a writer at Medical Design and Outsourcing, which later resulted in a comprehensive article about the future of surgical robots. Most recently, Uproar secured one of Dr. Smith’s contributed articles about computer-augmented surgeons on The Huffington Post UK. After the team worked with the contributing editor at the site, Roger was officially accepted as a regular contributor for the Huffington Post UK, and can publish his insights into the industry to an audience of 15.92 million at any time.

While focusing on media relations, the healthcare PR agency also developed blog and social media content to ramp up the brand and position the Nicholson Center as a leader in the medical training industry.

Logistics

We’ve worked with some of the nation’s largest transportation and logistics companies, creating relationships with key media professionals covering the industry. Uproar PR excels in positioning transportation brands in front of supply chain decision makers and differentiating our client’s services from its competitors. We understand what’s happening in the industry, how it’s playing out in the media and can find the angles to get your business coverage in top publications.

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71lbs, a South Florida web start-up, came to Uproar to garner nationwide media attention for its business concept and to be seen as an expert in the shipping and retail industry.

A new service at the time, 71lbs is a business for ecommerce shippers sending large amounts of product through the mail. 71lbs monitors the shipments, making sure they’re delivered on the carriers’ guaranteed time commitment and files claims for you when something goes wrong.

With such a unique business model, Uproar PR devised a plan to target high level business publications. Through pitching major industry publications such as Bloomberg, Forbes and Entrepreneur Magazine, Uproar garnered press coverage that positioned CEO Jose Li as a thought leader in the retail and ecommerce realm. Uproar worked to promote 71lbs unique business model on Varney and Co. of FOX Business with a full feature on the company, as well as industry specific publications such as Right Startups.

Beyond features specifically on the company, Uproar also secured opportunities for Mr. Li to comment on topics relevant in the business world which resulted in coverage in publications such as BusinessNews Daily and World Trade 100.

Uproar successfully established a network of national publications and industry experts engaged in 71lbs to position the company as an expert in its field.

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HNM Global Logistics is a freight-forwarding business in Orlando. The CEO, Tony McGee, who is a former NFL player, came to Uproar, the B2B PR firm, to help put the company on a national stage. HNM offers a wide variety of logistic services covering all modes of domestic and international cargo transportation, warehousing, and distribution.

Uproar was immediately able to position HNM’s executives as thought-leaders in the supply chain industry, ultimately leveraging the company as a front-runner in the field of logistics. When port workers on the West Coast went on strike, hindering the economy and supply chains worldwide, Uproar used its relationships with logistics contacts at major publications to garner HNM’s commentary in The New York Times, U.S. News & World Report, and online trade publications such as Sourcing Journal, Fleet Owner, and EBN Online. This coverage provided HNM visibility as well as credibility for current and new business clients.

Uproar also identified pitch angles around Tony McGee’s history as an NFL player and his transition into logistics. This proved very successful and resulted in high-level features in top tier media such as Inc., The Washington Post, Sports Illustrated, Fortune, Black Enterprise, and Business Insider. This exposure led to interest from local media as well, resulting in stories in the West Orange Times & Observer and The Tribune Star. This coverage brought HNM into the spotlight and created buzz within the industry.

Beyond media relations, Uproar created a strategy for local and national awards for HNM in order to boost credibility and recognition for the company. HNM was placed on the Florida Trend’s 2015 Best Companies to Work For list, the Orlando Business Journal’s 2015 Best Places To Work, as well as the Fast 50 ranking. Furthermore, Tony McGee was also named a finalist for the Ernst & Young Entrepreneur of the Year award.

Using executive commentary and leveraging a unique CEO story led to dozens of top tier placements for HNM Logistics. As a result, the small Orlando-based company was placed on a national stage, which helped HNM’s sales team to attract customers from all over the country.

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A. Duie Pyle came to the Uproar team with the goal of garnering increased awareness for the brand and its services, and to further position the company as a leader in the Less-Than-Truckload (LTL) and Warehousing and Distribution space. From there, the logistics PR team immersed themselves in Pyle’s operations, learning the ins and outs of the industry.

As a 91-year-old company and a family-owned business, Uproar sought to highlight Pyle as an innovative business in an often antiquated industry. Profiles in Inc., The Huffington Post, Philadelphia Inquirer and Family Business Magazine noted unique aspects to how Pyle is creating a succession plan for the family-owned business. A reporter for Forbes also interviewed Peter Latta, Pyle’s CEO, and Hans Latta, a member of the 4th generation, and the article garnered much attention within the industry.

On top of highlighting executives, Uproar has been successful in finding unique stories within the ranks of the truck drivers, which has resulted in pieces promoting the company as a great place to work. Uproar highlighted three generations of drivers, a father, son and grandson from the same family working at Pyle, which resulted in a feature article in the York Daily Record’s Sunday Edition.  Uproar also garnered coverage on truck drivers who left retirement because they missed working for Pyle, which was featured in Transport Topics. During the 2015 holiday season, Uproar was successful in creating a couple of feel-good stories around charitable contribution which can be seen in The Times of Chester County and The Unionville Times.

Uproar has leveraged many of Pyle’s services in order to help Pyle drive new business. Most recently, Uproar has focused Pyle’s Expedited Shipping offering. Uproar strategized an announcement about Pyle’s growth in the sector and released growth numbers which garnered attention from Transport Topics and DC Velocity. Another area of focus has been on Pyle’s Custom Dedicated service. While the service is customized to each client, Uproar was unable to use any client names in its pitching. Faced with this challenge, Uproar created a strategy around current trends in the industry and applied the Custom Dedicated service to each trend. The result included pieces in the Journal of Commerce, Heavy Duty Trucking and Supply Chain Brain. Most recently, Uproar has landed numerous opportunities on Pyle’s LTL service, the company’s bread and butter, in Inbound Logistics and Logistics Management.

Uproar also manages the public relations for all company announcements, including the launch of new facility and services. This coverage garners attention for the company in the local markets where the trucking terminals are located, which is also where many of the company’s customers are located. Most recently, Uproar launched a new service center in New York with a piece in the Mid Hudson News. Other placements include The Baltimore Sun, Philadelphia Inquirer, The Burlington County Times and the Times Tribune.

For two years running, Uproar has also executed a campaign focused on Pyle’s “Protect from Freeze” program, a big money-maker during the winter season for the company. Uproar conducted outreach to media contacts within industries that would benefit from the “Protect from Freeze” service and received coverage in PCI Magazine, EBN Online, The Paint Dealer and Fleet Owner. Pyle has also been featured in the Journal of Commerce, Boston Globe, Transport Topics and the print edition of Heavy Duty Trucking for its winter weather service. Pyle’s warehousing services have also been featured in Supply Chain Digital.

Maintaining fantastic relationships with the media, journalists are always turning to Uproar for help with a transportation-related story. Due to these relationships, Pyle has been a voice on many hot topics within the industry and has been featured in Food Logistics multiple times, which is a target publication for the company, as they’re looking to expand within the food industry. They’ve also been featured in the Journal of Commerce, Fleet Owner, and DC Velocity where they offered their expertise on important topics within the supply chain channels.

Uproar works with Pyle to create B2B social media content focusing on engaging and promotional information to post on its Facebook, Twitter and LinkedIn pages. Each month, the team creates content calendars around a theme such as expedited shipping, the leadership development program and how to find the right warehouse for your business. With these themes and regular content creation such as highlighting drivers each week, posting a job of the week and including information about the company itself, Uproar has helped Pyle grow its Facebook page by more than 2,520 likes and the Twitter page by 1,080 likes. Additionally, the company’s LinkedIn page averages 50 new followers every month.

Uproar visits Pyle’s headquarters in West Chester, Pennsylvania every year for a multi-day strategy session. These meetings allow Uproar to immerse itself in the company’s culture and operations. From those meetings, Uproar created strategic plans regarding social media and media relations for the year ahead.

Pets

Uproar PR specializes in the pet industry with a focus on technology, products and the health and wellness of animals. With an eye for creative media relation campaigns, the agency captures the attention of top-tier publications that drive sales and sets our clients apart from its competitors. And not to mention, Uproar PR is full of pet lovers!

Lifestyle

Uproar PR excels in educating consumers about the latest and greatest trends and products across a broad spectrum of industries, including food and drink, fashion, beauty, and health and fitness. Our team’s strategic approach helps brands build strong, meaningful relationships with consumers, while providing them with a platform to build a recognizable brand and become a household name.

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Mobile app developer, WoofTrax, came to Uproar PR in an effort to obtain local and national coverage profiling the company and its “Walk for a Dog” app. Uproar decided to use company’s recent recognition as “Best Business Act” from the PeaceJam Foundation to create some immediate buzz in the media. Uproar incorporated the recognition with the app’s charitable aspect of giving back to animal shelters worldwide. This approach resonated strongly with animal-focused and local reporters, resulting in coverage in the Fall 2015 edition of The Bark Magazine, The Blot, iHeartDogs.com, Dogster, Bow Wow Times, PetGuide.com, Dog’s Best Life, Good Dogs & Co., Dog Paw Post and Pet Friends Magazine. Additionally, Uproar secured local coverage on the Ithaca Journal and NBC 4 Columbus.

With this influx of coverage, the company saw a strong spike in downloads for WoofTrax. The article in The Bark Magazine resulted in nearly 500 app installs in a two-day span, while the NBC 4 segment resulted in 300 downloads in one day. Additionally, the stories on the Dog Paw Post and Dog’s Best Life lead to more than 600 installs.

While looking at pet media, Uproar also looked for an approach that would attract the tech media. Uproar decided to leverage the fitness tracking app’s altruistic twist while still incorporating the charitable aspect. The tech reporters enjoyed the combination of tech and charity, which resulted in coverage on Mac Life, Apple Gazette and Application Magazine. Uproar also secured two articles on Tech.co in July and September. The Mac Life and Apple Gazette stories resulted in 250 downloads the day it posted.

As Uproar continued to strategize fresh, creative ways to position WoofTrax, the team found relevant holidays build upon. Uproar decided to position WoofTrax’s “Walk for a Dog” app as a great way to celebrate National Mutt Day in July. As a result, WoofTrax saw top-tier placements in Bites @ Animal Planet, Keep the Tail Wagging, This Dog’s Life, The Great and Powerful Oz the Terrier, and Pet Dish Weekly.

Additionally, Uproar focused on outreach to health and fitness writers and outlets leveraging the health benefits WoofTrax’s “Walk for a Dog” app offers for pet owners and their dogs. Uproar secured inclusion in a roundup of top fitness apps on HellaWella, and a roundup of ways to make dog walking more fun on Positively. The Positively story resulted in more than 300 Android app downloads.

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Pet adoption and re-homing website, PawsLikeMe, came to Uproar PR, the lifestyle PR agency, in an effort to garner awareness, on a local and national level, for its one-of-a-kind pet-matching platform.

Uproar’s strategic approach for PawsLikeMe was to position the new platform as the ‘eHarmony’ for pet matchmaking, which resonated very well with reporters and provided a fun, yet clear picture of the site’s purpose. With this messaging, Uproar was able to secure numerous top-tier national placements in just a few short weeks, including major highlights on MTV and Animal Planet. PawsLikeMe was also featured in USA Today, The Daily Dot, Digital Trends, Distractify, Complex, Bustle, Brit + Co., Jezebel, TrendHunter, Fusion, Examiner and Good News Network. The USA Today story in particular was picked up by more than a dozen online and TV outlets, and the hit in Brit + Co generated nearly 1,000 new users in one day.

As a new Florida-based company, Uproar used that tie to the community to capture the attention of local media. This strategy resulted in coverage on News 13, WKMG News 6, WOFL Fox 35 and an in-depth feature that ran on the front page and online on The Orlando Sentinel that syndicated on more than 20 local news sites including Boston Herald, Philly.com and The Miami Herald. Additional outreach included target efforts in the UK as the company was considering expansion overseas in the future, resulting in placements in The Daily Mirror and Look Magazine.

This first month of coverage resulted in more than 550,000 unique visitors, more than 2.4 million page views and over 175,000 new accounts created on the PawsLikeMe site. Due to the high traffic to the website, there were more than 12,000 referrals to shelter pets and a huge surge for PawsLikeMe’s Facebook page, which grew from less than 1,000 likes to more than 4,600.

The lifestyle PR agency continued to position PawsLikeMe as a solution to not only find users their perfect pet match but also help increase the number of rescues from shelters. This aggressive outreach landed PawLikeMe placements on Upworthy, Uproxx, Today.com, ViralNova, Raycom News Network, SheKnows and ViralThread, and coordinated a live, national TV segment on HLN’s The Daily Share. The Upworthy story brought more than 40,000 unique users to PawsLikeMe’s website within 3 hours and was picked up by The Huffington Post — running on the front page of the HuffPost Green and Huffington Post Dogs sections. The ViralNova piece resulted in a 63-percent increase in new sessions on the PawsLikeMe website, and the Raycom News Network piece syndicated across 46 local news stations.

Other successful PR pushes surrounded the company’s new personality-based subscription boxes for dogs and its crowdfunding campaign for personality-based cat matching. As a result, Uproar secured coverage in PopSugar, The Daily Mail UK, Consumer Affairs, Business Insider, Digital Trends, Today.com, Entrepreneur online and in print, Care.com, TrendHunter, Examiner, Tech Insider and HelloGiggles, as well as another story on Raycom, which syndicated on more than 30 news outlets. Locally, Uproar garnered inclusion in Space Coast Daily, Orlando Business Journal, Florida Today, Bungalower and News 13 online and on TV.

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360 Cookware, came to Uproar PR to establish the company as a go-to luxury cookware brand nationwide. 360 challenged the lifestyle PR firm to look outside of the box in bringing its line of American made cookware to the forefront of consumer’s minds. Throughout the time 360 Cookware and Uproar have been working together, the Uproar team has continued to secure top tier coverage across consumer, women’s interest, food, home and business outlets.

Uproar created a diverse strategy plan for 360 Cookware that would garner widespread media coverage for the brand in both print and online media outlets. As Uproar developed and implemented this strategy the team identified several unique angles to leverage for top tier media coverage:

  • Product reviews, round-ups and giveaways for high-level media
  • Well-crafted recipes for any occasion
  • American Made products in an American based factory

Initially, Uproar identified an ongoing media relations opportunity through offering product reviews and giveaway opportunities. Uproar reached out to several high-level online outlets and bloggers to continuously garner these opportunities. Past reviews, round-ups and giveaways have been featured in articles on About.com, The Daily Meal, Chic Luxuries, Jenn’s Blah Blah Blog, The Gracious Pantry, New Kitchen Idea, Family Focus Blog, Life in a House of Testosterone, Consumer Queen, The Daily Burn, Groovy Green Livin’, theSIMPLEmoms, Kelly’s Thoughts on Things, Food Travelist and Things That Make People Go Aww, to name a few.

The most successful review and giveaway Uproar coordinated with Jenn’s Blah Blah Blog ended with 84,325 total entries in a 30-day span.

Uproar also coordinated a TV segment incorporating a giveaway of 360 Cookware’s products on the well-known show, The Doctors.

To continue to put 360 Cookware at the forefront of consumers’ minds as the top brand of cookware products, Uproar knew it needed to show development of more than just cookware, but also gourmet dishes you can make with 360’s products. Using recipes crafted by the 360 Cookware team, Uproar began reaching out to various high level national media outlets to have them published. Placements include Examiner.com, The Daily Meal, Mom Central, Food.com, Epicurious, Yummly, Food52, Food Fanatic, The Food Temptress and more. Uproar also helped 360 Cookware to implement a new program, Pan of the Month Club; which gives consumers the ability to purchase affordable cookware and bakeware at a monthly price. Outreach around 360 Cookware’s monthly subscription garnered the interest of high level bloggers such as Cool Mom Picks.

As the Uproar team continued to build momentum for the 360 brand they began new outreach focused on 360’s American made products and American based facility. The American made angle garnered high-level interest, securing inclusion in several product guides and round-ups on CNN.com, Times Free Press, Bottom Line Personal, Made in USA Challenge, and Made in USA Gift Guide.

The Uproar team began targeting national consumer outlets for opportunities regarding holiday gift guides as well as Thanksgiving and Black Friday/Cyber Monday round-ups. The Uproar team has garnered placements with CNN.com, Brit + Co, Delish, VOGUE, PopSugar, The Gourmet Retailer, SharpHeels.com, MomFuse and The Healthy Voyager. The team also garnered a two-part coverage opportunity with The Food Network in its Gift Guide for Serious Home Cooks and Holiday Gifts for the Baker.

360 Cookware has also been featured in several print magazines including placements in 3 separate issues of O, The Oprah Magazine’s O! List. Uproar aided the 360 team with its inclusion in the December 2015 O! List for Oprah’s Favorite Things issue which garnered widespread online media coverage in The Daily Mail, Business Insider, Gourmet Insider, SheFinds, Amazon, The Shopping Blog, The Orlando Business Journal and many more. Uproar’s continued outreach has also secured print placements in Good Grit Magazine, Southern Bride and Woman’s World.

The team has continued to secure top placements in reputable online outlets such as Good Morning America, The Morning Show – Holiday Segment, The Morning Show – Favorite Things Segment, Bridal Guide, LA Splash and The New York Times, in which 360 was part of a feature business story discussing sustainable kitchens. Uproar also coordinated inclusion of 360’s 1qt. saucepan in Organic Authority’s 2015 Winter Essentials Goodie Box, a prestigious annual gift box put together by the well-known, eco-friendly website. Only 50 of these boxes are available each year.

Uproar also worked with local community organizations that aligned with 360 Cookware’s mission to form partnerships. In May 2015 360 Cookware provided all of the cookware for Florida Hospital’s Gourmet Soiree. Through the event 360 Cookware was able to expose community leaders, chefs and media to its products and brand. In October 2015, Uproar helped 360 take its philanthropic plan national with a Breast Cancer Awareness Month fundraiser, donating 40% of all October profit to the Breast Cancer Research Foundation. The Uproar team secured a feature article on the brand and this philanthropic effort in the Orlando Business Journal.

These continued media relations tactics have garnered attention from well-known nutritionists and chefs across the country as well as buyers from major retail establishments. Uproar continues to foster relationships with well-known consumer outlets and trade media, focusing heavily on the largest and most respected outlets for 360 Cookware coverage. From recipes, to thought leadership, to product features and giveaways, Uproar has continued to establish high-level connections for 360 Cookware with high end Test Kitchen directors and sought after editors in several major publications nationwide.

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Well-known watersports brand, Body Glove International, came to Uproar, a lifestyle PR agency, to garner media attention surrounding its 60th anniversary, as well as the release of a book written by Body Glove co-founder Bob Meistrell.

Uproar focused its strategic media campaign around the success of the family-owned business over the past six decades and its commitment to being a leader in product innovation for watersport adventurers.

Uproar identified producers and reporters at top-tier national outlets that regularly covered business leaders, successful companies, and prominent individuals, like Body Glove co-founders Bob and Bill Meistrell. Through targeted pitching and relationships with key media influencers, Uproar arranged briefings and meetings with major outlets such as Forbes, Maxim, CNN Money and the TODAY show.

These meetings provided Body Glove founders a valuable chance to explain to media first-hand the Body Glove story, successes and plans for the future while laying the groundwork for a successful ongoing relationship with the press. Additionally, Uproar garnered coverage for the company anniversary and book release on outlets such as Sports Business Daily, ESPN XGames, and KTLA-TV.

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Lifestyle PR Firm, Uproar PR, has been working with Kenyon for over three years – garnering consistent national media attention.  Coverage has ranged from TODAY Show to Cooking Light and Uncrate to GearCulture.

Luxury electric grill and cooktop manufacturer, Kenyon, came to Uproar to garner awareness for its portable indoor grill, The City Grill. Kenyon was looking to build awareness and bring its unique, luxury grill into the mainstream; specifically to the apartment/small-homes readers, while still maintaining the values proposition behind the product. Throughout the past three years, Uproar has successfully positioned the brand, not only as an industry-leading product, but as a design innovator.

Kenyon has seen continuous increased sales, month over month compared to previous years, as a direct result from its PR program.

In order to capture the media’s attention during Kenyon’s peak season, Uproar devised several storylines to highlight Kenyon as the go-to grill for the summer months. Through this outreach, Uproar placed a large focus on national tv shows, and garnered interest from the TODAY Show. Uproar consistently followed up on this interest for weeks and was able to get a Kenyon grill in the hands of one the producers. Uproar’s constant communication with the TODAY Show team led to a live segment on the show and an online story on the TODAY Show featuring Kenyon’s grill. Kenyon noted that this coverage directly resulted in one of the company’s highest spikes in sales.

In addition to the TODAY Show coverage, Uproar also secured coverage through their summer months pitching on KRQE News 13, Digital Trends, WTNH Good Morning Connecticut, Digital Trends, Haute Living and The Manual, among others.

Uproar also regularly targets major consumer interest publications, which results in consistent coverage of Kenyon’s products in publications like Digital Trends, The Manual, Cooking Light, Food52, SAVEUR, CRAVE, OUTSIDE, Gear Hungry, Dwell, The Awesomer, DailyXY.com, Uncrate, Vouch Magazine, Hearth & Home, GearCulture, Materialology, Southern Boating, Woman’s World, Mike Shouts, CANOE, Asia Pacific Boating Magazine Guy Maven, Man of Many, and several more. The team also identifies opportunities in gift guides and product lists for various holidays and events such as Father’s Day, 4th of July, seasonal tailgating, Christmas and more. This has resulted in coverage in Digital Trends, FOX, Food Network, The Huffington Post, About.com, Men’s Fitness, Brit + Co, Tech.Co, EveryJoe, Bustle, Yahoo! Style, Pursuitist, Domaine, The Manual, Gear Patrol, Supercompressor, and A&H Magazine.

Outside of general consumer interest publications, Uproar devised a strategy plan to target more specialized home, outdoor living and trade publications around Kenyon’s grills. Uproar secured positive reviews of the grill in Traditional Home, Medium, RV Business, RV Travel, Kitchen & Bath Business, Family Motor Coach Magazine, RV News, Luxury Standard, Premier Coachworks and Power & MotorYacht. In addition to regular product outreach, the team positions Kenyon as experts on grilling safety and developers of unique recipes for the grill. This angle has resulted in placement in Gourmet Retailer, Food and Wine, The Kitchn, Uproxx, Fox News, Outside, Yummly, Epicurious, Home Harmonizing, Food.com, The Daily Meal, Stupid Dope, The Manual, and a TV segment on FOX’s Good Morning Connecticut show.

To supplement traditional media relations efforts, the team has also been instrumental in coordinating product giveaways. Uproar has coordinated giveaways for Kenyon with Sports Illustrated, The Awesomer, Dude I Want That, and The Manual. These giveaways resulted in large increases in Kenyon’s social media following and website page views. Also, when Kenyon conducted its own holiday and Super Bowl 50 giveaways, the Uproar team conducted media outreach to national contest and sweepstake bloggers to help spread the word and gain entries. Coverage of the giveaways appeared in Whole Mom, Couponing 4 You, Giveaway Bandit, Motherhood Moment, Life in a House of Testosterone and several others.

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Knixwear came to Uproar PR during its Kickstarter campaign for the Evolution Bra. Since the crowdfunding campaign was already in full swing, the Uproar lifestyle PR team quickly developed a targeted media relations strategy aimed at raising $30,000 in funding. Uproar’s lifestyle PR team helped Knix Wear exceed that goal by more than 4,000%. With more than $1,423,193 in funding, the Evolution Bra was named Kickstarter’s most funded fashion project and most funded female project to date.

In less than 24 hours of launching Knixwear’s PR campaign, Uproar landed articles in Bustle and Women’s Running. The Evolution Bra was also featured in PureWow three times – as a feature story, in a product roundup, and in the publication’s daily newsletter. Uproar continued to build momentum by targeting top-tier fashion, fitness and lifestyle publications like, Glamour, Yahoo! Style, Cosmopolitan UK, Competitor.com, Mic, Gadgette, Shop Girl Daily, Lingerie Insight, HerCampus, Heart and Habit, W View, and Daily Motion.

Once the Kickstarter was over, Uproar shifted attention away from the bra while it was under production and began working to promote Knixwear’s three underwear lines. Since Knixwear has a line of underwear with a built in panty liner, Uproar focused its outreach around the trend of “period panties.” With confidence in the product, Uproar planned a media tour in New York City and coverage resulted in Glamour, Good Housekeeping, Bustle and HelloGiggles. Simultaneously, Uproar worked on a couple of other angles, including fitness pitches highlight Knixwear’s Fit Knix underwear, a line made for athletic women. The Fit Knix line was featured in Women’s Running, Backpacker, SnoCountry, Yoga Journal, Bustle, and VeryWell. Other successful media relations angles included ideas such as: “the best undergarments to wear under a wedding dress” which was featured In Brides Magazine and “what to wear under your summer whites” which appeared in PopSugar.

Once the Evolution Bra had completed its production and became widely available to the public, Knixwear once again trusted Uproar to plan the launch. In the week following the announcement, Uproar secured coverage in Bustle, Livingly, FabFitFun, Crowdfund Insider, Lingerie Insider, and Dressing Room 8.

The lifestyle PR team also worked with KniwWear to create a viral buzz around the brand’s “Every Body Has a Story” campaign.

Within a week of the campaign launch, Uproar landed feature stories in People.com, The Huffington Post, Who What Wear, and Marie Claire France.

The campaign was also featured in The Drum’s creative campaign roundup, which showcases the top creative projects from North and South America each week.

With the products shining in the press, Uproar also pitched the founder’s story to introduce the media to the inspiration behind the brand. This outreach resulted in a great feature in Elite Daily titled, “7 Tips for Becoming a #GirlBoss From a Woman Who’s Revolutionizing Lingerie.” Uproar also garnered a multi-page feature in Plus Model Magazine as well as a radio interview and a feature on The Price of Business.

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As a luxury bath product company with a twist—each bath bomb comes with a hidden cocktail ring—Pearl Bath Bombs relied on Uproar PR to secure meaningful coverage that directly drives sales. Uproar has successfully put Pearl on the map as a beauty company to watch, even helping the company’s background story go viral, while simultaneously securing online and TV coverage that made sales figures double.

To kick-off the relationship, Uproar pitched Pearl’s ring bath bomb proposal story to the media and coverage appeared in Huffington Post, Martha Stewart, Cosmopolitan and The Daily Mail. Most rewardingly, POPSugar ran an entire piece focused exclusively on the buzz and Cosmopolitan featured Pearl on its Snapchat story.

Over a 24-hour period, Pearl saw sales double, and at least 400 people were consistently engaged on the website during that time.

Local TV segments were also effective in driving sales, with two prominent local Chicago shows, WGN-Chicago’s “Around Town” and WCIU You and Me this Morning, becoming top sales-generating placements for Pearl. Pearl Bath Bombs was also featured on KRQE Fox New Mexico for a festive fall bath bomb display.

The true testament to a great PR program is how to garner coverage when we don’t have a new product rollout or other “hard” news. To demonstrate this, Uproar regularly uses holidays to promote Pearl’s products. During the annual fall pumpkin craze, Uproar secured timely coverage in publications such as Marie Claire and Today.com. Halloween was also a busy time since Pearl releases a seasonal variety pack each year. During the time in which these products were available, Uproar generated placements for Pearl in publications such as Bustle, Refinery29, and Elite Daily. During winter holidays, Uproar coordinated an aggressive gift guide campaign that landed Pearl’s products in Teen Vogue, BuzzFeed, Parenting, HelloGiggles, Yahoo, Livingly and PopSugar.

In between holidays, Uproar found unique and fun ways to pitch Pearl Bath Bombs’ various scents, such as staycation ideas, scents for mermaids and bath bomb and zodiac sign pairings, resulting in coverage in Brit+ Co, BuzzFeed, Self, Brides.com, Teen Vogue, Reader’s Digest and a feature on Babble’s Instagram story. Uproar also used entertainment and trending topics as hooks, and secured coverage for Pearl’s Mother of Dragons Game of Thrones bath bomb in US Magazine, its PokéBomb in InStyle, the Unicorn Bath Bomb in Allure and Teen Vogue and a Firework Bath Bomb and Summer Sip Collection feature on MSN. Uproar continues to work with Pearl to receive national coverage to help boost sales and position the company as the leading bath product provider.

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Year after year, ModiFace has relied on Uproar PR, the lifestyle PR agency, to help get the brand in front of top beauty players. Through regular coverage, Uproar has taken ModiFace from a new startup to a well-known innovator to the likes of Smashbox, L’Oreal and more. Uproar’s strategy expands past beauty and fashion industry news to reach into other spaces, such as tech and business.

Since signing on with Uproar, ModiFace’s executive team has worked with the PR team to strategize and identify a media relations plan for each of its upcoming announcements that have resulted in placements that not only drive downloads but showcase the advanced technology ModiFace has developed and establish the company’s executives as industry thought leaders. Some of the areas Uproar has focused on include:

  • ModiFace app announcements, reviews and app round-ups
  • High-level brand partnerships
  • Ongoing media coverage of new and previously launched apps, 15 launches total
  • Tradeshows and business announcements

 

Uproar’s strategic PR timeline for ModiFace balances stories for industry, business, and tech by clearly identifying targets in an effort to avoid fatigue from the steady stream of news coming out of the company. As a result, ModiFace sees bi-monthly coverage in industry trade such as  Glossy, GCI Magazine, Global Cosmetic News, Happi, WWD, Adweek, FashInvest and many more. Uproar connected with key media for unique stories on the apps and how their technologies will change the beauty, consumer and tech industries. The campaigns brought in much success with major stories across tech, beauty and retail trade publications.

Uproar also continued to connect with top editors across several consumer interest and technology publications for inclusion of ModiFace’s various tech announcements such as Facebook Bot, Live Scan, Eye Tracking, and Skin AI. The team secured high-level media placements in several publications including Gizmodo, BGR, Apple Insider, 9 to 5 Mac, Bustle, Fast Company, International Business Times, Slate, VentureBeat, The Verge, and Fortune along with other targeted outlets. These stories highlight the technology behind ModiFace more than the industry news that highlights the traction the company is making in the industry. National outreach on these stories and ModiFace’s interesting technology have resulted in coverage in Tech Crunch, Forbes, The Washington Post and Business Insider.

Along with pitching various partnerships with major beauty brands which include announcements of apps and new AR technologies, Uproar helped ModiFace launch its first hardware platform, the ModiFace Mirror, as well as a software platform for smart mirrors at CES. Uproar secured placements around each announcement in major outlets such as  Today.com, Elite Daily, Refinery29, Digital Trends, BBC, Tech Times, and PC Mag.

After three years of working on ModiFace’s PR campaign, Uproar continues to capture the attention of leading journalists, positioning ModiFace as a front-runner in the industry. Through Uproar’s efforts, ModiFace and its team are now looked upon as key thought-leaders with the latest and most innovative augmented reality technology available to consumers through mobile applications mentioned on sites such as Racked, Entrepreneur,  The Huffington Post, and Harpers Bazaar. ModiFace has also reported several spikes in downloads consistent with each app introduction and high-level media story.

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ACTON Global, manufacturer of advanced, smart, light-weight, and innovative personal transportation devices, came to Uproar with the goal of increasing consumer awareness around the company’s products and leadership team.

Uproar assisted ACTON with the launch of its newest product, Blink Board, at CES 2016. With so many competitors in the hover boards market, Uproar positioned Blink Board and its other products as a better, safer alternative device than the others on the market.

This tactic captured the media’s attention and resulted in over 25 in-person press meetings, national TV segments and articles featuring all of ACTON’s products: the RocketSkates, M Scooter, and Blink Board.

The pre-CES coverage included ACTON’s products in online articles such as Mashable, The Verge, CNBC, BBC, MSN, Unilad UK, Mic, Tech Times, Trusted Reviews and Digital Spy. Uproar also coordinated an opportunity with a CNN producer who featured both the Blink-Board and RocketSkates in five CNN TV segments, reaching national and international audiences. The CNN clips were picked up by over 100 local stations around the country, including local FOX, NBC, CBS, ABC and BBC.

Immediately following the show, ACTON was also featured in Children’s BBC, Telegraph, a second feature in Business Insider, Mashable, Mirror UK, CNN Money, Tom’s Guide, MSN, Life Buzz, ZDNet, Trusted Reviews, Digital Trends, CRAVE, BGR, and TrendHunter. Additionally, several smaller publications like Design Taxi, Latinos Post, Architecture & Design, Grind TV, Fatherly, Jebiga, Punchline, OMG Hype, Live Smart, Canadian Sporting Goods Association, Energy 103.7, Gadget Today, Digital Journal, and Fetch all posted about the RocketSkates and Blink Board’s launch.

The media really gravitated towards the positioning of the Blink Board as safer alternative to the popular hover board. Uproar continued to tie that in to additional pitches including exciting Valentine’s Day gifts for your sweetheart. The outreach resulted in stories on Sport Techie, Gear Culture and Dealerscope, and writers at CNBC, TechCrunch, Good Housekeeping and Digital Trends requested demo units for reviews. Through this outreach, Uproar was also able to reach popular YouTube blogger, Casey Neistat, who requested to demo the RocketSkates for a vlog review.

Health and Wellness PR Campaign

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HYPERICE and Uproar, the lifestyle PR agency, have worked together for several years, strategizing media relations campaigns that have garnered national notoriety for the brand. Through the implementation of Uproar’s suggested media strategies, HYPERICE has seen tremendous ROI and increased sales that can be linked to large media placements garnered by the Uproar team.

One of Uproar’s greatest successes was telling the entrepreneurial story behind HYPERICE’s founder, Anthony Katz, highlighting how he built a successful fitness technology brand used by elite athletes all over the world. This story resulted in placements in Fortune, Fast Company, CNN Money, and perhaps the largest placement of the entire campaign, a six-page spread in Inc. Magazine detailing Katz’s story, which was also featured on Inc. online. Katz has also been recognized as Men’s Fitness 2015 entrepreneur of the year.

HYPERICE first came to Uproar during its Kickstarter campaign for VYPER, a high-frequency vibrating foam roller. Uproar leveraged the company’s relationship with high-profile athletes and VYPER’s innovative technology to help HYPERICE close its campaign with $271,424, nearly tripling its original goal of $100,000.

Due to the success from Vyper, Hyperice launched its newest product, Vyper 2, the next generation in vibrating foam rollers. Uproar selected key media who have helped HYPERICE gain notoriety among the fitness industry to be the first to test the new product. Uproar continued to position the technology as an essential way to upgrade your fitness routine or workout, garnering coverage in all major health and fitness publications such as Mashable, Shape, SELF, Men’s Health, Men’s Fitness, STACK, Women’s Health, Greatist, Cosmopolitan, Elite Daily, Well + Good and more.

Another big focus for HYPERICE was its product, HYPERSPHERE—a massage ball that uses vibration to aid in recovery and injury prevention. Uproar created a media campaign to announce the launch of HYPERSPHERE, securing print coverage in Muscle & Fitness, FLEX, Runner’s World and Runner’s World UK Magazine and online coverage in Vogue, Outside Magazine, Gizmag, PSFK, CBS New York, Bustle, She Knows, The Huffington Post and Gear Culture. HYPERICE was able to leverage these strong media placements with distributors and saw a boost in sales prior to year’s end.

Additionally, HYPERICE announced its digitally-connected back wrap, VENOM which combines heat and vibration to reduce pain in the lower back. Uproar worked with the HYPERICE team to garner strategic media placements in order to increase sales. Uproar secured a National TV segment on FOX News and online coverage in Sports Illustrated, Forbes, Digital Trends, Inc., The Huffington Post, Trend Hunter, Gear Culture, Tech.Co, Golf Digest STIX, and Sport Techie. In conjunction with garnering media placements for VENOM, Uproar also positioned HYPERICE as a leader in fitness recovery, securing placements in U.S. News and World Report and Yahoo!.

In addition to new products, Uproar, the lifestyle PR agency, worked to announce the brand’s partnerships with athletes, Ryan Clady from the Denver Broncos, Olivier Giroud from the English Club Arsenal, and Patrick Peterson from the Arizona Cardinals. Uproar also leveraged existing partnerships with the LA Clippers’ Blake Griffin and Olympic Skier, Lindsey Vonn. By using these partnerships as news angles, Uproar garnered media placements in Yahoo! Finance, Bleacher Report and Active Times. This strategy also included opportunities with well-known athlete trainers that garnered coverage for HYPERICE as the ultimate recovery brand in ESPN, and Fox Sports News.

EdTech

Advancements in technology are shaking up the way educational institutions operate, beginning with elementary education all the way through college. Change-makers in the education industry are focused on supplying future generations with the technological tools necessary to succeed in tomorrow’s competitive market. Committed to helping these innovative companies grow, we utilize our in-depth understanding of this space to garner media placements that get you noticed by your target audience.

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Kira Talent came to Uproar PR to launch its new EdTech platform, Kira Academic, a video talent assessment platform for colleges and universities. Due to Uproar’s strategic media relations campaign, Kira Talent reported the highest amount of website traffic it had ever recorded, and just several months after partnering with Uproar for media relations, the company more than doubled its number of clients.

Kira is now used by hundreds of schools around the world including Yale, Northwestern, Imperial College London, and Hong Kong University of Science and Technology. The startup has also successfully raised a significant amount in funding. Kira Talent attributes a large portion of its success to the media coverage secured by the Uproar team.

Uproar regularly meets with the Kira team to identify key stories that are compelling and will garner media attention for the company. For example, Uproar led the media strategy behind several of Kira’s announcements for new service offerings or product features. Launches such as these have secured media placements in outlets like iSchool Guide, BizEd, 24 Hours Toronto, Tech Insider, Poets & Quants, Education Dive, Politico, EdSurge, Campus Technology, Education Dive, University Business and eCampus News.

The Uproar and Kira teams have also worked together to announce successful funding rounds for the startup. The strategy behind telling this story is to show stakeholders that Kira is a validated product with high profile investors backing the idea. As a result of Uproar’s efforts, media coverage was garnered in Financial Post, TechVibes, Startup Beat, Wall Street Journal Pro Venture Capital, Owler, Ed Surge, Cantech Letter, BetaKit, FinSMEs, Make Me Feed, Hack Education Weekly News, and Palico.

Another key component to Uproar’s media strategy is identifying and tying Kira to relevant industry trends. Uproar has successfully created several media angles around controversial topics such as admissions fraud and holistic admissions. By tying Kira to these already popular media stories, Uproar was able to secure placements in USA Today, NPR, US News, EdSurge, University Business, The Economist and Poets & Quants.

In addition to constructing media strategies around national trends, Uproar suggested that the team create the first annual Best Higher Ed Recruitment Video Awards, developed strategically based on video and recruitment creativity—two of Kira’s key offerings. Uproar’s idea to create the annual award, led to media placements in The Daily Dot, AdWeek and Recruiter. In addition to securing such media placements, this annual award enables Kira to continue to sell itself to the industry as a thought leader in video recruitment each year.

Another strategy suggested by Uproar, utilized members of the Kira team and their individual expertise to position them as thought leaders in the industry. Uproar highlighted Kira’s Co-Founder, Emilie Cushman, as a young female leader in the tech industry which resulted in coverage in SUCCESS Magazine and HigherEdJobs. Uproar also positioned the company’s CEO, Craig Morantz, as a thought leader on growing your business which garnered coverage in The Globe & Mail and Business News Daily. Additionally, Uproar worked to make Morantz a regular contributor to Fortune. Lastly, Uproar and Kira’s head of marketing, Andrew Hastings, worked closely together to draft a contributed article which was featured on TechCrunch. Uproar also utilized Hastings’ expertise around topics like the ethics of admissions consultants and application fraud to secure articles in The Economist, Glassdoor, HigherEdTech Decisions and Poets & Quants. With Uproar’s strategic direction, both the Kira brand and its executives have become industry leaders in the EdTech space.

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Toronto-based, Vetica, came to Uproar in order to secure local, national and international media placements for the launch of its new online and mobile EdTech platform, Chalk.com. Uproar worked to gain coverage in a range of outlets that promote movement in technology platforms for educators.

Throughout the time period that Vetica and Uproar worked together, the company saw coverage for its Chalk.com launch in key publications including eCampusNews.com, Thinkfinity, T.H.E. Journal, District Administration and Education Dive. Throughout the campaign, Uproar worked to have the Vetica mission acknowledged by a number of outlets known for influencing the education technology community.

In addition to building awareness for Vetica through media relationships, Uproar made recommendations on events and tradeshows the team could attend to further garner third-party recognition in the sector. Uproar coordinated press meetings at the tradeshows with more than 15 of the industry’s top media outlets, helping Vetica forge personal relationships with education reporters. In order to garner additional awareness outside of the education space, Uproar also suggested the team attend SXSW and coordinated press meetings there as well. Through Uproar’s tradeshow strategies, Vetica fostered relationships with key influencers from TechCrunch to EdSurge in order to obtain future placement with top tier writers and editors.

Uproar has successfully established a network of industry and consumer outlets that are engaged in the current and future platforms that Vetica will introduce.

Sports Tech

Athletes looking for smarter ways to train and win are quickly embracing sophisticated technology on and off the court. Focusing on key product differentiators, Uproar utilizes its expertise in the sports and fitness technology markets to generate awareness for products that impact training and human performance. Uproar works with an established list of clients in the sports industry, and has a proven reputation for producing highly effective media relations, social media and digital media campaigns for sports technology and consumer products.

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ACTON Global, manufacturer of advanced, smart, light-weight, and innovative personal transportation devices, came to Uproar with the goal of increasing consumer awareness around the company’s products and leadership team.

Uproar assisted ACTON with the launch of its newest product, Blink Board, at CES 2016. With so many competitors in the hover boards market, Uproar positioned Blink Board and its other products as a better, safer alternative device than the others on the market.

This tactic captured the media’s attention and resulted in over 25 in-person press meetings, national TV segments and articles featuring all of ACTON’s products: the RocketSkates, M Scooter, and Blink Board.

The pre-CES coverage included ACTON’s products in online articles such as Mashable, The Verge, CNBC, BBC, MSN, Unilad UK, Mic, Tech Times, Trusted Reviews and Digital Spy. Uproar also coordinated an opportunity with a CNN producer who featured both the Blink-Board and RocketSkates in five CNN TV segments, reaching national and international audiences. The CNN clips were picked up by over 100 local stations around the country, including local FOX, NBC, CBS, ABC and BBC.

Immediately following the show, ACTON was also featured in Children’s BBC, Telegraph, a second feature in Business Insider, Mashable, Mirror UK, CNN Money, Tom’s Guide, MSN, Life Buzz, ZDNet, Trusted Reviews, Digital Trends, CRAVE, BGR, and TrendHunter. Additionally, several smaller publications like Design Taxi, Latinos Post, Architecture & Design, Grind TV, Fatherly, Jebiga, Punchline, OMG Hype, Live Smart, Canadian Sporting Goods Association, Energy 103.7, Gadget Today, Digital Journal, and Fetch all posted about the RocketSkates and Blink Board’s launch.

The media really gravitated towards the positioning of the Blink Board as safer alternative to the popular hover board. Uproar continued to tie that in to additional pitches including exciting Valentine’s Day gifts for your sweetheart. The outreach resulted in stories on Sport Techie, Gear Culture and Dealerscope, and writers at CNBC, TechCrunch, Good Housekeeping and Digital Trends requested demo units for reviews. Through this outreach, Uproar was also able to reach popular YouTube blogger, Casey Neistat, who requested to demo the RocketSkates for a vlog review.

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FlightScope, a global high-tech company, and manufacturer of 3D Doppler Ball Tracking Monitors, Golf Radars & Launch Monitors for sports, came to Uproar and challenged the sports tech PR firm to garner awareness for its game-changing products and innovative ball-tracking technology.

The sports tech PR firm developed a strategic media campaign and successfully broke into the general consumer market with the launch of the FlightScope Xi. FlightScope was well-known for its technology and products for professional golfers but previously did not offer a product that fit the needs of casual golfers. Uproar leveraged FlightScope’s credibility in the industry to target top-tier media read by golf and sports enthusiasts such as Golf.com, Golf Digest, Men’s Journal and more.

Since FlightScope has worked with Uproar to increase its brand awareness in the consumer market, as well as in the pro market, FlightScope increased product sales by more than 30-percent.

In addition to the Xi, Uproar also worked with FlightScope to introduce a variety of other new launch monitors and technology products, including the X2 Elite, Xi Tour, FlightScope Tracer and FlightScope Focusband integration. Uproar successfully introduced the products to the industry and consumers, and captured the attentions of leading golf journalists and influencers, including Yahoo! Health, Men’s Health UK, Golf Digest, Golf.com, About.com Golf, GolfWRX, Golfweek, Men’s Journal, GOLF Magazine, PGA Tour, SportTechie, Golf Channel, T3, Golf Business News, Golf Range Magazine, LINKS Magazine, Independent Golf Reviews, Asian Golf Monthly, PGA Magazine, Sports Illustrated Golf+, GolfBiz.net, MyGolfWay, Bunker Shot, Brazilian Golf Confederation, Inside Golf, Bunkers Paradise, Golfmagic, Examiner.com, The Hacker’s Paradise, US Golf TV, Plugged in Golf & French PGA Magazine. Uproar also regularly researched contributed article opportunities for FlightScope’s team of experts and golf professionals, which has resulted in a placement on About.com Golf.

Uproar has been instrumental in aiding FlightScope in receiving several awards and accolades. The Xi was honored with a Gold Stevie Award in the New Consumer Product category American Business Awards. Additionally, the Xi was named the Techiest Launch Monitor by GOLF magazine and a finalist in the 2015 and 2016 Sports Technology Awards. FlightScope CEO, Henri Johnson, was also named an Orlando Business Journal CEO of the Year for 2015 and was featured in the award’s Riskiest Thing I’ve Done feature.

Health and Wellness PR Campaign

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HYPERICE and Uproar, the lifestyle PR agency, have worked together for several years, strategizing media relations campaigns that have garnered national notoriety for the brand. Through the implementation of Uproar’s suggested media strategies, HYPERICE has seen tremendous ROI and increased sales that can be linked to large media placements garnered by the Uproar team.

One of Uproar’s greatest successes was telling the entrepreneurial story behind HYPERICE’s founder, Anthony Katz, highlighting how he built a successful fitness technology brand used by elite athletes all over the world. This story resulted in placements in Fortune, Fast Company, CNN Money, and perhaps the largest placement of the entire campaign, a six-page spread in Inc. Magazine detailing Katz’s story, which was also featured on Inc. online. Katz has also been recognized as Men’s Fitness 2015 entrepreneur of the year.

HYPERICE first came to Uproar during its Kickstarter campaign for VYPER, a high-frequency vibrating foam roller. Uproar leveraged the company’s relationship with high-profile athletes and VYPER’s innovative technology to help HYPERICE close its campaign with $271,424, nearly tripling its original goal of $100,000.

Due to the success from Vyper, Hyperice launched its newest product, Vyper 2, the next generation in vibrating foam rollers. Uproar selected key media who have helped HYPERICE gain notoriety among the fitness industry to be the first to test the new product. Uproar continued to position the technology as an essential way to upgrade your fitness routine or workout, garnering coverage in all major health and fitness publications such as Mashable, Shape, SELF, Men’s Health, Men’s Fitness, STACK, Women’s Health, Greatist, Cosmopolitan, Elite Daily, Well + Good and more.

Another big focus for HYPERICE was its product, HYPERSPHERE—a massage ball that uses vibration to aid in recovery and injury prevention. Uproar created a media campaign to announce the launch of HYPERSPHERE, securing print coverage in Muscle & Fitness, FLEX, Runner’s World and Runner’s World UK Magazine and online coverage in Vogue, Outside Magazine, Gizmag, PSFK, CBS New York, Bustle, She Knows, The Huffington Post and Gear Culture. HYPERICE was able to leverage these strong media placements with distributors and saw a boost in sales prior to year’s end.

Additionally, HYPERICE announced its digitally-connected back wrap, VENOM which combines heat and vibration to reduce pain in the lower back. Uproar worked with the HYPERICE team to garner strategic media placements in order to increase sales. Uproar secured a National TV segment on FOX News and online coverage in Sports Illustrated, Forbes, Digital Trends, Inc., The Huffington Post, Trend Hunter, Gear Culture, Tech.Co, Golf Digest STIX, and Sport Techie. In conjunction with garnering media placements for VENOM, Uproar also positioned HYPERICE as a leader in fitness recovery, securing placements in U.S. News and World Report and Yahoo!.

In addition to new products, Uproar, the lifestyle PR agency, worked to announce the brand’s partnerships with athletes, Ryan Clady from the Denver Broncos, Olivier Giroud from the English Club Arsenal, and Patrick Peterson from the Arizona Cardinals. Uproar also leveraged existing partnerships with the LA Clippers’ Blake Griffin and Olympic Skier, Lindsey Vonn. By using these partnerships as news angles, Uproar garnered media placements in Yahoo! Finance, Bleacher Report and Active Times. This strategy also included opportunities with well-known athlete trainers that garnered coverage for HYPERICE as the ultimate recovery brand in ESPN, and Fox Sports News.

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Mio Global is a pioneer in heart rate monitoring technology. The company has been creating the most accurate heart rate monitoring wrist-wearables for nearly two decades and has a well-known presence in the fitness and athletic community. Mio came to Uproar, the sports tech PR firm, with specific goals to promote its newest products and differentiate itself from the long list of competitors and activity trackers on the market.

In order to secure coverage quickly, Uproar highlighted the technology behind Mio’s devices and its ability to provide EKG-accurate heart rate data from the wrist and sync up to most popular fitness apps. This outreach secured coverage in popular technology outlets, including PC Magazine, Tech.Co, Tom’s Guide, Wareable, and Boston Herald. Uproar simultaneously utilized Mio’s team of experts to target the company’s primary audience of athletic consumers. Pitch angles included expert fitness tips from Mio fitness and technology expert, Dr. Gorelick, in addition to workout routines readers could utilize in order to use heart rate training to meet fitness goals. These angles secured coverage in health and lifestyle outlets such as Glamour Magazine, Yahoo Health, Fitness Republic, Pop Style TV, and Emax Health.

Uproar continued to work with the Mio team to highlight unique media stories and secured coverage in holiday gift guides for Gizmag, Road Trail Run, Competitor Running, Sports Illustrated, and Gear Culture. Uproar also worked Mio’s app into a timely roundup on TechCrunch, highlighting the best apps for students to remain healthy during midterms.

Uproar kicked off 2016 with the successful launch of Mio’s Personal Activity Intelligence (PAI) and utilized CES to unveil its new activity tracking metric and product (SLICE). This resulted in more than 30 meetings throughout the show and top-tier coverage in USA Today, CNET, Digital Trends, Tom’s Guide, PC Mag, Men’s Health, and The Verge. Mio also won two awards at CES: PC Mag named SLICE “Best Health Wearable” at CES and Stuff listed SLICE among the top 10 wearable tech products at CES. This was Mio’s first major product unveil in some time, so the awareness garnered through coverage created a lot of buzz and attention for the brand.

Following the influx of coverage at CES, Uproar coordinated an in-depth review with Geoffrey Fowler, Personal Tech Columnist at The Wall Street Journal, which resulted in a piece on the front page of The Wall Street Journal.

The article goes in-depth on all the components that make up PAI, including a comprehensive video, and praises Mio’s heart rate tracking technology. The article concludes that Mio finally found what all the other heart rate/fitness trackers are missing – making meaning out of the data collected. Uproar continued the momentum around PAI to secure articles in The Financial Times, Ars Technica, Men’s Journal Summer Buyer’s Guide (print) and The Huffington Post.

While SLICE manufacturing was underway, Mio expressed interest to increase its presence as a Canadian company. Uproar came up with new angles to position Mio as a leading fitness wearable company in Canada, while simultaneously pitching Liz as a leader in heart rate technology. This resulted in local articles on Canadian Living Magazine (online and print), IT Business Canada, and TechVibes and a couple female entrepreneur mentions on Inc., and Wareable.

With the introduction and widespread acceptance of PAI and SLICE, Mio transitioned its target audience from performance athletes to lifestyle and fitness enthusiasts. In order to help broaden the reach of Mio, Uproar targeted cycling, running and outdoor trade publications and secured reviews of FUSE, LINK and ALPHA 2 with Active Gear Review, Bicycle.net, Cycling Tips, Decline Magazine (September print edition), InTouch Rugby, Mountain Weekly News, Southland Golf Magazine, The Masters Athlete, The Slo Cyclist, Training Daily Advisor, Triathlon Business, Athletic Business Magazine and Women’s Running.

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ShotTracker, wearable tech for basketball that tracks makes, misses and attempts, initially came to Uproar to secure national media attention for the launch of its product’s online availability and the fulfillment of preorders. The technology is comprised of a net sensor, wrist sensor and an app that all work together to create a personal shooting profile for each user. It allows players and coaches to track stats, goals and workouts easily and efficiently.

Since Uproar and ShotTracker have worked together, Uproar has conducted the official launch for availability, garnered national media attention resulting in sold out pre-orders; coordinated a partnership between NBA Champion and Golden State Warrior, Klay Thompson; announced key industry partnerships; and coordinated press tour and tradeshow outreach resulting in top-tier media coverage.

The Uproar team’s strategy for ShotTracker’s launch consisted of reaching out to major technology, sports and business publications. Uproar was able to obtain press coverage that positioned ShotTracker as a revolutionary new product that basketball players of all ages need. ShotTracker has seen targeted coverage in tech and sports publications such as Wired, Engadget, Popular Science, PSFK, Gadget Review, Gizmag, BuzzFeed, Mashable, SB Nation, 9to5mac, Designers of Things, Sports Illustrated Kids, HOOP Magazine and Sportsology.

In addition to the product launch and supplemental campaigns throughout the year, Uproar helped with ShotTracker’s first athlete partnership announcement with Klay Thompson. The dynamic-duo hosted the first-ever Virtual Basketball Camp in 2015, and the Uproar team was able to garner top tier media coverage with men’s interest, sport business, sports blogs, and tech publications such as Forbes, BuzzFeed, PandoDaily, VICE Sports, SI Kids, HoopsAddict, TechCocktail and two stories on Sports News Daily. Uproar also conducted outreach to local San Francisco and Kansas City media resulting in coverage in the Kansas City Business Journal, WarriorsWorld, SFGate, Silicon Valley Business Journal and many more. As a result, press coverage drove signups for the camp, which led to an increase in units sold.

ShotTracker’s widely recognized success led to its partnership with the National Association of Basketball Coaches (NABC). Uproar’s media strategy for this announcement was to share news locally in Kansas City, while also targeting tech and sports trade outlets to reach key stakeholders. The ShotTracker and NABC announcement saw coverage in Tech Cocktail, SiliconANGLE, Device Magazine, SportTechie, Sports One Source, Kansas City Business Journal and Thinking Bigger.

Beyond these placements, Uproar conducted outreach to business industry publications such as Forbes, Yahoo! News , and Yahoo! Small Business to drive the information to ShotTracker’s target audience. The strategy was to secure ShotTracker’s spot in the industry of well-known wearable tech while also garnering interest throughout the consumer community. With this strategy, Uproar helped ShotTracker reach a heightened awareness level leading to the milestone of recording its 1 millionth shot less than one year after launch. This milestone announcement saw coverage in SportTechie, Future Sport and Gear Patrol.

As Uproar conducted holiday gift guide outreach, the team also continued to focus on positioning ShotTracker and its founders as industry thought leaders. As a result, Davyeon Ross, COO and Co-Founder, was featured in Inc. as one of 33 entrepreneurs, marketers and thought leaders to watch in 2016. In addition, ShotTracker was continuously featured in multiple industry roundups as “must have sports tech”, including coverage in Coach & Athletic Director, Wearable Technologies and LockerDome.

After seeing great coverage for the 2014 holiday season in ESPN, SheKnows, and Maxim, the Uproar team set out to make ShotTracker’s 2015 holiday season more successful than ever. By conducting outreach to top-tier tech, men’s interest, women’s interest and sports publications for holiday gift guide inclusion, Uproar secured coverage in publications such as Newsday, Sports Illustrated, InfoWorld, CIO, PCWorld, Mashable and Startland News. This coverage assisted in high levels of holiday sales and an increase in web traffic to the ShotTracker site.

ShotTracker’s wildly successful year led to a huge industry partnership with Spalding, the largest basketball equipment supplier in the world. As 2016 kicked off, Uproar’s media strategy for this announcement coincided with the announcement of ShotTracker’s second product – the first team-focused technology of its kind. Spalding and ShotTracker paired up to create a system that tracks real-time basketball performance stats in multiple player environments, an innovation they demonstrated at the 2016 Consumer Electronics Show (CES) in Las Vegas. Uproar worked to secure meetings with top tier publications attending CES, which resulted in high level coverage in CNET, Associated Press, Yahoo! Sports Radio, USA Today, AdAge, SportTechie, Kansas City Business Journal, Sports Destination Magazine, Furthermore, PC Mag, UnoCero, TechTimes, Slam and Upstart Business Journal.

As 2016 progressed, Uproar worked with ShotTracker to announce more athlete partnerships including that of Mario Chalmers, WNBA stars Chiney and Nneka Ogwumike and WNBA favorite, Jewell Loyd. In addition to collaborating on these announcement campaigns, Uproar kept the momentum going to ensure ShotTracker had a consistent presence in seasonal coverage throughout the year, including Valentine’s Day gift guides, Father’s Day gift guides, summer sports trend pieces and general feature stories about the success of ShotTracker. This strategic outreach resulted in top tier coverage in GQ, CNET, Sports Illustrated, Wareable, Men’s Health, Tech Cocktail, San Francisco Chronicle, SportTechie and Engadget.

Uproar consistently positions ShotTracker as a revolutionary technology that is constantly working to improve athletes on and off the court. The Uproar team is continuing to work with ShotTracker as it innovates with app updates, new products and partnerships.

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Sports Tech leader VERT, the company behind non-invasive wearable jump monitor, came to Uproar to announce its second generation technology, G-Vert in addition to its new partnership with leading compression apparel provider, Zensah®.

Uproar was tasked with announcing the new tech at CES 2016 just a couple weeks before the show began. Uproar quickly began outreach surrounding the new product, positioning it as a new kind of wearable for injury prevention that doesn’t just measure an athlete’s calorie or step count but rather an athlete’s intensity in g-force units.

Uproar was able to secure a large number of in-person media meetings and technology demos for VERT at CES. VERT saw coverage in more than 90 publications, including TIME, TechCrunch, Engadget, Venture Beat, Fortune, Digital Trends, Wareable, Yahoo! News, Complex Magazine, The Verge, CNBC, Kansas City Star, Miami Herald, Mobile Syrup, TechTimes, Examiner.com, SportTechie, and The Daily Dot.

VERT’s widely recognized success led to its partnership with the USA Volleyball teams that headed to Rio for the 2016 Summer Olympics. Uproar utilized this partnership, highlighting how both the men’s and women’s indoor volleyball teams used VERT technology during practice to stay injury-free and ready to play their best as the Olympic Games approached. Uproar was also able to offer interviews with top players and the head coach, which helped hook key media members to write in-depth feature articles leading up to the Olympics. This approach garnered coverage in Forbes, Sports Wearable, ISPO, CNET, PC World, Gadgets & Wearables, Info World, The Huffington Post, PSFK, Network World, Wearable Technologies, Futurism and two feature stories on TechCrunch.

In addition, Uproar conducted outreach surrounding VERT’s first official NBA client, the Miami HEAT. The South Florida basketball team became the first professional team to use VERT technology during practice, which resulted in a reduced level of injuries in players throughout the season. Uproar was able to obtain media coverage in men’s interest, sport business, sports blogs and tech publications such as SB Nation, SportsTechBuzz, SportsOneSource, SportTechie, Sports Business, Sports Wearable, Athletes Unfiltered, Wearables Magazine, and Yahoo! Sports.

Aside from the partnership announcements, Uproar continued to position VERT as a revolutionary wearable technology for athletes in national and local markets. The team secured coverage on FOX51, FOX35, TIME, Asia Today, Tech Tracks, SB Nation, Wearable Technologies and FanSided.

Non-Profit

Uproar has worked with many non-profit organizations to help them drive awareness. Uproar not only has the experience to find unique story angles for top tier media coverage, but has also created strategies for fundraisers and events in order to boost attendance and donations. The Uproar team immerses itself in the communities where the organization serves, creating relationships with reporters and influencers in order to generate powerful media coverage.

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Uproar PR worked with Make-A-Wish of Northern & Central Florida to create awareness about the organization’s great cause by bringing powerful wish stories to the media’s attention through a powerful non-profit PR campaign. Uproar secured stories about wish kids, their families and wish granters across the Tampa, Orlando and Jacksonville markets, and cities in between.

When a four-year-old girl battling congenital heart disease was granted a wish to ride a unicorn with her family on the beaches of Bradenton, Fla, Uproar knew it would make for a great visual story for the local TV stations. As a result of pitching efforts, stories ran on WTVT-TV and WWSB-TV, and stories ran online as well in The Sarasota Herald-Tribune and the websites for WTSP-TV and WFLA-TV.

Additionally, Uproar garnered coverage for a Texas boy battling leukemia who dreamed of meeting the Jacksonville Jaguars NFL team. Local online coverage posted from News 4 Jax, First Coast News, Action News Jax and Florida Times-Union. The story was also shown to more than 100,000 local viewers in the Jacksonville TV market on WJXT-TV, WFOX-TV and WTLV-TV.

Uproar helped support Make-A-Wish’s fundraising events through media relations. For Orlando’s Walk for Wishes, Uproar promoted a local story about an 18-year-old high school student who was diagnosed with leukemia and decided to forego his wish to help other wish kids. This story resulted in a segment on FOX 35 Orlando with a local viewership of 60,000. The story then grew to a national audience and was picked up by FOX 11 Los Angeles, FOX 5 D.C. and FOX 29 Philadelphia.

In addition to traditional coverage, the teen’s story became popular on social media. Matt Overton, from the Indianapolis Colts tweeted at him, which resulted in a story from the Indianapolis Star.
Uproar’s outreach efforts were conducive in creating awareness surrounding the nearly 300 wishes the organization grants in 54 counties, and the need for active donors to make these wishes happen. While working together the chapter celebrated raising more than a combined one million dollars at its Tampa and Orlando Wishmaker’s Balls, an achievement that will secure even more wishes next year. Uproar’s media outreach not only helped Make-A-Wish grant more wishes per year, but it also gave wish granters the recognition they deserved for their charitable work.

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Lutheran Services Florida (LSF) is a statewide, non-profit, human services agency dedicated to helping all people in need regardless of religious affiliation, age or national origin. Headquartered in Tampa, the agency has more than 60 programs located throughout Florida.

Uproar worked with LSF to identify specific program needs, focusing on an individual service within the organization, while also looking for opportunities to elevate LSF’s overall profile as a growing nonprofit to help families.

Head Start
To raise community awareness of LSF and the Head Start services it provides, Uproar strategized a plan to piggy-back off the popularity of back to school media stories resulting in coverage in The Florida Times-Union and the St. Petersburg Tribune. Uproar also reached out to local TV stations in Tampa with personal stories of Head Start teachers, and placements were secured on WTSP-TV and Bay News 9. Finally, when construction completed on a playground built by LSF for a local school, Uproar reached out to local media with the news and an opportunity to interview the school’s principal about the addition. A two-page article was secured in The Belle Glade Sun, as well as inclusion on PalmBeachPost.com.

Mental Health
Uproar identified an opportunity to promote LSF’s mental health services with the addition of Dr. Christine Cauffield, Executive Director of the LSF Health Systems Substance Abuse and Mental Health program. Uproar used her as a thought leader in mental health, which resulted in her expertise featured in outlets across multiple counties, such as: Florida Times-Union, The Jacksonville Business Journal, Sarasota Herald-Tribune and Tampa Bay Business Journal. Dr. Cauffield was quoted in a Prevention magazine article about things to consider before starting antidepressants. Additionally, as an accredited mental health expert, Uproar secured her a spot on USA Today’s expert commentary list.

Youth Shelters
Uproar leveraged the success story of a volunteer and previous resident of one of LSF’s youth shelters in Pensacola, Fla. As a result, the Pensacola News Journal published an article highlighting her experience with the shelter and her path to success because of the support she received from LSF. Within two days of the article coming out, three separate people dropped off donations to the shelter because they had read the story and wanted to lend a hand.

Guardianship
When statewide cuts affected LSF’s guardianship program, Uproar immediately jumped into action to help raise awareness. Uproar made the trip to Sarasota to film ten testimonials of families who went through the program. These videos were used in crowdfunding efforts as well as media outreach. Additionally, Uproar worked to place an opinion piece from LSF’s CEO voicing LSF’s support of a senator’s guardianship bill. This was picked up by the Sarasota Herald-Tribune, The Palm Beach Post, Tallahassee Democrat and The Tampa Tribune.

Uproar PR was a partner in LSF’s fight for funding, whether it be through donations or through state lawmakers. Uproar helped LSF identify core services to focus on and found unique story angles within those services to help raise awareness.

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The Orlando Science Center strives to inspire people of all ages to learn about science. Uproar PR, the lifestyle PR firm, works with the non-profit organization to accomplish that mission by raising awareness through media relations both locally and nationally.

Locally, the Orlando Science Center wanted to attract new visitors to the center and to its events throughout the year. The Orlando Science Center also wanted to be positioned on a national stage, not only for the recognition but also to encourage financial support.

The Orlando Science Center hosts a myriad of events throughout the year and enlisted Uproar’s help in generating media buzz around these events to drive attendance. For large-scale, annual events such as its Maker Faire, the Winter Science Spectacular or Otronicon (the [O]rlando Elec[tron]ic [I]nteractive Entertainment [Con]vention), Uproar put an emphasis on pitching TV reporters because of the visual nature of the events. As a result of Uproar’s efforts, the 2016 Otronicon event had the highest attendance in the history of the 11-year event, Maker Faire’s attendance grew by 15 percent, and the Winter Science Spectacular event’s attendance grew by 22 percent.

When the Orlando Science Center was struggling to get young students to apply for its Young Entrepreneurs Academy, Uproar PR used its relationships with WESH 2 News to coordinate a TV segment, showcasing how the program fosters young creative minds. The spot resulted in seven more applications to the program in a class of just 15 students.

The lifestyle PR firm also helped position the science center on the national stage. In order to generate interest from national reporters about the Orlando Science Center, a local organization, Uproar PR turned to thought leadership angles. By pitching the Orlando Science Center’s seasonal programs as accessible experiments for parents to get their children interested in STEM, Uproar secured coverage in the TIME Magazine parenting newsletter, which is distributed to more than 1 million subscribers. The newsletter was also available online, reaching 10 million unique monthly visitors.

Uproar used the popular topic of women in STEM to put the science center in the national spotlight once again. Uproar secured an opportunity for an Orlando Science Center panelist to contribute a blog to the Huffington Post about life as a female engineer. Uproar also used the science center’s summer camps to pitch an angle around summer learning loss for kids, which resulted in the science center’s vice president for education’s commentary in an Education Week article.

Uproar PR’s outreach around local events helped bolster the center’s ticket sales, while the thought leadership angles put the center onto a national stage, making it one of the premier science centers in the country.

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With My Own Two Hands (WMO2H) came to Uproar PR looking to increase awareness of the L.A.-based non-profit in local and national markets in order to drive donations to the projects it supports. As a charity that helps underprivileged children in Africa, WMO2H also hoped to educate people on the issues that matter most to the organization.

WMO2H’s was raising money through a jewelry collection designed by Gorjana with 100% of the profits benefiting WMO2H. As a perfect gift for the holidays, Uproar PR pitched the necklace and bracelet as gifts that give back. As a result of this outreach, the collection was featured on Livingly, Conscious Magazine, Yahoo Style, Baby to Boomer and Kelly’s Thoughts on Things. Uproar also positioned the Warrior Collection as a unique Mother’s Day gift, securing coverage in Painted Ladies and Inspirations and Celebrations.

Uproar strived to put many of WMO2H’s fundraisers in front of the right eyes, in order to generate donations. WMO2H’s has a large following in its local community so Uproar created pitch angles to reach out to many of the newspapers and websites in the area. Uproar landed articles in Stu News Laguna, The OC Register, OC Weekly and Patch, putting the charity in front of the right eyes and increasing their donations.

Uproar also worked to put the spotlight on many of the issues impacting the lives of the children that WMO2H’s serves. Uproar pitched thought leadership angles around homelessness in Kenya among young girls. This outreach resulted in interviews with CNN and Newsweek.

Uproar also focused on telling the unique story on why its founder walked away from the WNBA to found the non-profit. For this pitch, Uproar targeted charity, non-profit and female entrepreneur focused reporters and publications. As a result of Uproar’s efforts, the founder’s story was told in MindBodyGreen, Lioness Magazine, The Glass Hammer, Mogul Mom and Headlines for the Hopeful, which also included a video feature.

Uproar garnered attention from outlets that positioned the non-profit in front of the right audiences to increase awareness and donations. The non-profit’s annual gala was attended by more than 115 people, including ESPN anchor Stan Verret, and raised more than $66,000, a huge success for the organization.

Restaurant and Food

Uproar has represented many top brands in the restaurant and food industries. We’ve launched new products, hosted grand opening parties and created ongoing strategies for winning PR campaigns. From national food brands to mom and pop eateries, we’ve created relationships with top tier reporters, helping us showcase everything from the business side of the food industry to the delicious flavors created by our clients.

Uproar PR Implements a Targeted Media Relations and Community Outreach Campaign for Cocina 214

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As Texas natives now residing in Florida, the owners of Cocina 214 set out to develop a contemporary Tex-Mex restaurant concept back in May of 2011.  To tell their story and generate awareness in the Orlando and Daytona markets, Cocina 214 sought to create a partnership with Uproar, a restaurant PR firm.

Cocina 214 is located in Winter Park, an area of Orlando packed with top-notch restaurants. Initially to help Cocina 214 make a mark in the Winter Park community, Uproar knew it had to think outside the box. In 2013, Uproar PR created an event to boost awareness, clientele and to celebrate its anniversary.  It was also an effective strategy to generate media coverage for the new brand.  The event was properly titled “Running of the Chihuahuas” which now takes place every year on Cinco de Mayo. More than 100 Chihuahuas participate in the annual race, shutting down a street in Winter Park and creating a fun spectacle for local residents. Not only does Uproar help coordinate the event each year, but the team continuously executes a successful media relations campaign to garner attention around the event. For example, each year coverage has posted in the Orlando Sentinel, Orlando Date Night Guide, and on IC Florida.  In addition, local TV segments included stories on Fox 35, WESH 2 News, WKMG News 6, Central Florida News 13, and Bay News 9. Nationally, it’s been featured on outlets like PopSugar, Bark Post, and Petful. The team’s outreach bolstered attendance to more than 1,000 people, and it was named a “can’t miss” event in Winter Park.

On top of event planning and outreach, Uproar landed Cocina in many top tier publications by focusing on the restaurant’s handcrafted meals and drinks, like its specialty margarita recipe, which raised glasses on National Margarita Day in publications such as, the Winter Park Maitland Observer, the Orlando Sentinel and Examiner.com.  The restaurant has also been featured in USA Today, PopSugar, Budget Travel, The Daily Meal, The Latin Kitchen, People, Cheers, Drinkhacker, HellaWella, FSR Magazine and Bplans.com, which highlighted Cocina’s unique Tex-Mex flare and savory cocktails.

Recently, Cocina broke ground in Daytona Beach, Florida paving the way for expansion and growth for the beloved brand. Uproar was instrumental in the groundbreaking media event from planning, executing and hosting media onsite.  The groundbreaking took place on the world’s most famous beach in Daytona with local officials including the Mayor and City Manager in attendance.  After a margarita and corona toast and official “sand dig” Cocina co-founder conducted interviews with the press.  Coverage was secured in key publications including, The Daytona Beach News Journal, FOX 35, WESH, Orlando Weekly, Orlando Sentinel, Tastes of Orlando and Eating Orlando.

Following the groundbreaking, Uproar continued to organize media events leading up to the Daytona Beach grand opening in January 2018. Once construction was fully underway, Uproar coordinated a hard hat tour for the media to come see the restaurant’s progress prior to the grand opening event. As a result, Uproar secured interest and coverage in the Daytona Beach News Journal, CF 13, Behind Daytona and more.

On the heels of unveiling its new menu, Cocina 214 turned to Uproar to generate buzz surrounding its inaugural “Day of the Dead” Halloween event. Uproar worked closely with Cocina 214’s sponsor, el Jimador, to coordinate event day-of logistics and secure media attendees. As a result of Uproar’s outreach, News 13, Tasty Chomps, Orlando Magazine, Soozie the Foodie, Orlando Signature were all in attendance. This resulted in coverage posting in Tasty Chomps and City Surfing Orlando, and social media posts from News 13, Orlando Magazine, and Orlando Magazine.

Because of Cocina’s prime locations in Winter Park and Daytona Beach, which are key travel destinations for many tourist, Uproar has focused on garnering engaging stories in key travel publications for the brand. Cocina 214 was featured in a Tampa Tribune article, as well as Virgin Atlantic’s inflight magazine. In addition, Uproar continues to focus on local outreach, capitalizing on “food holidays.” For example, as a result of pitching National Guacamole Day and National Taco Day, Uproar secured coverage in local outlets including Edible Orlando, Orlando Sentinel and Tasty Chomps. Uproar also capitalized on the Solar Eclipse, pitching out Cocina 214’s solar eclipse drink, resulting in a TV segment on FOX 35 and 101.9 Amp Radio.

In addition to media relations, Cocina 214 brought on the Uproar PR social media team to build awareness around key differentiators that set Cocina apart from other restaurants in the area. To do so, Uproar created a social media campaign that focuses on increasing awareness of Cocina’s contemporary style, high quality ingredients, attention to detail and made-from-scratch menu items, targeting local residents to visit the restaurant.

To highlight the unique menu items and quality ingredients, Uproar visited the restaurant on a monthly basis to take high-resolution photos of the restaurant’s offerings, highlighting the fresh ingredients used on a daily basis and focusing on how the meals are made from scratch. These professional photos are then used on all social media platforms to target customers.

With the new Daytona Beach location, Uproar has created a new Facebook location page. With targeted content to Daytona Beach residents, the page has seen a 100 percent increase in fans with 15,748 impressions and 441 engagements in just under two months.

Since the Uproar team began its social media efforts in March 2017, the Facebook page’s impressions have increased by 32.1 percent. With more than 784,000 users reached, the overall net likes have grown by 11.3 percent with total engagements increasing by 411.7 percent. The Uproar team continues to grow the Facebook page, reaching relevant users through specifically targeted boosted posts and engaging content.

On Instagram, Uproar posts original content ranging from various food options to events happening in the restaurant. Since March 2017, the Instagram following has increased by 100 percent with over 1,000 organic followers and with total engagements reaching 7,449.

Twitter has also grown exponentially since beginning our social media efforts. With 859 total followers, the Twitter account has seen the number of messages received increase by 8.9 percent and sees an average of 30.88 impressions per follower. Twitter has proven to be a great way to connect with local bloggers, foodies and relevant publications to garner interest in the restaurant and brand.

 

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Del Frisco’s Restaurant Group came to Uproar, a restaurant PR agency, seeking a strategic and localized public relations campaign due to its restaurant brand, Del Frisco’s Double Eagle Steak House, returning to the Orlando area.

Del Frisco’s Restaurant Group, Inc. is a collection of 48 restaurants across 20 states. Known for its unmatched hospitality, the restaurant serves up flawless cuisine that’s bold and delicious along with an extensive award-winning wine list.

To re-introduce the restaurant to the Orlando market, Uproar PR was tasked with planning a grand opening party. Through extensive research and personalized outreach, the grand opening was attended by more than 600 guests who were well-known influencers of the Central Florida community. The event generated tremendous buzz across Orlando and was featured in key publications including the Orlando Business Journal, Central Florida News 13, Orlando Weekly, and the Orlando Sentinel.

Leading up to the grand opening, Uproar identified different story angles to further create momentum. Uproar arranged hard-hat tours with key local media and influencers such as Scott Joseph’s Orlando Restaurant Guide and the Orlando Sentinel’s food critic, Heather McPherson, to share the first look as construction was underway. Uproar also coordinated smaller, more intimate private tasting events for specific groups such as concierges, event planners and well-known bloggers throughout the Orlando area including Tastes of Orlando, Orlando Fun and Food, Primlani Kitchen and Central Florida Top 5.

Once the restaurant was open Uproar had to keep the momentum going. That’s when Uproar’s media relations team stepped in with fresh media angles such as National Dessert and Seafood Month to attract journalists and influencers to continue to write about the restaurant. The restaurant has been featured on Orlando TV stations such as WESH 2 News and has been written about on every major website in Central Florida including Orlando Fun and Food, Tastes of Orlando and Where Orlando, Unofficial Restaurant Review, Tasty Chomps, Orlando Signature and Orlando Weekly to name a few. The restaurant has been placed among the most prestigious in the food scene with awards such as Orlando Business Journal’s Most Upscale Restaurants and Orlando Date Night Guide’s Date Night Awards.

Del Frisco’s Double Eagle Steakhouse quickly became a staple in the Orlando community. Uproar has met the goals of introducing the restaurant to the Central Florida community and has kept the community interested even after the opening by hosting events and continuing to push the first class experience.

Most recently, the Uproar team coordinated a Luxury Date Night media event by setting up partnerships with Neiman Marcus and luxury salon J. Christine’s. The event hosted the top 5 luxury media writers in the Orlando area and led them on a unique experience that demonstrated the perfect luxury date night in the Orlando area. Beginning at Neiman Marcus for a private fall fashion show and a professional makeup session, then by hosting the media at J. Christine Salon for a blowout and spa eye treatment. The night ended with a multi-course dinner at Del Frisco’s where the media enjoyed one-on-one time with the Del Frisco’s sommelier and Executive Chef. This initiative has resulted in more than 30 social media postings from the media thus far, and in-depth feature stories in Orlando Signature Magazine, Orlando Magazine, and Central Florida Lifestyle.

To help connect Del Frisco’s with a variety of key influencers in Central Florida, Uproar hosted a dinner with one of the leading woman’s interest publication in Orlando – Orange Appeal. Uproar coordinated an 8-course dinner for 15 of the most powerful women in the area and secured coverage in Orange Appeal’s November/December print issue.

Additionally, Uproar is continually looking for ways to elevate the Del Frisco’s brand including its new menus. With the launch of Del Frisco’s Dry-Aged Steaks, the Uproar team quickly arranged a segment with the entertainment reporter at CF News 13 for a Chef’s Kitchen Segment in addition to an exclusive media tasting with some of the top food reporters in Orlando. Coverage from the media tasting resulted in a two-page spread in Orlando Style Magazine, the Orlando Sentinel, and Tasty Chomps – a popular, Orlando food blog.

 

 

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The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant franchise, has more than 125 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia, and more than 15 international locations in development.

As Front Burner Brands, the restaurant group that owns and manages The Melting Pot restaurants, embarked upon a period of exponential growth, it partnered with Uproar, the restaurant PR agency, to garner national media attention for its upcoming promotional campaigns, as well as strategic counsel for its local and national social media accounts.

Uproar immediately implemented a successful media relations strategy to garner consumer media, as well as media around the restaurant’s business story. Uproar used national food holidays as timely angles for fresh outreach.

National Cheese Fondue Day garnered more than 80 media placements reaching nearly 45 million unique monthly visitors, including coverage in the national lifestyle outlet AllYou as well as top savings and lifestyle blogs such as Hip2Save and Southern Savers.

Uproar was also tasked with making a splash of The Melting Pot’s 40th anniversary. Uproar highlighted the restaurant’s new menu to celebrate the milestone, resulting in coverage on the Food Network and in Chilled Magazine. Uproar also leveraged the company’s business story, showcasing the longevity of the brand. As a result of this outreach, The Melting Pot was featured in Forbes highlighting how the brand has evolved to stay current and meet tastes and needs of millennial customers. Melting Pot executives were also positioned as thought leaders in the restaurant and franchise industry for an interview with Business Insider.

Uproar, the restaurant PR agency, positioned The Melting Pot as the perfect casual and romantic restaurant where people of all ages can come to enjoy delicious food and an exciting experience. Although The Melting Pot has strong roots dating back to 1975, Uproar was able to leverage its existing media relationships and strategic approach to secure fresh coverage for both Front Burner Brands and The Melting Pot’s latest promotions and accomplishments.

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Romacorp, Inc., the parent company of Tony Roma’s and TR Fire Grill came to Uproar in 2014 to boost national awareness for the beloved brand through strategic and impactful media placements. The Tony Roma’s brand had recently experienced a period of increased growth and looked to Uproar to highlight the brand’s new transformation with a revamped global prototype.  Uproar set out to generate powerful and influential coverage in key national and restaurant trade publications to tell the brands unique story.

As Tony Roma’s began its evolution of the brand, it utilized the Uproar team to introduce its new global prototype to the world, including restaurant and retail reporters. Included in the global prototype, was a new “2.0” menu that featured innovative and fresh dishes. As a result of Uproar’s pitching surrounding the brand transformation, coverage was secured in Adweek, Nation’s Restaurant News and FSR Magazine. Uproar’s PR efforts surrounding the new global prototype helped lead to Tony Roma’s first domestic franchisee in six years in West Palm Beach, with three other domestic agreements in the works including restaurants in Denver, Idaho and Tennessee.

In addition to leveraging the new global prototype and 2.0 menu, Uproar was tasked with refreshing the brand for consumers. Uproar reached out to media for trendy holidays such as National Margarita Day, which resulted in coverage on Money as well as on more than 30 different TV stations nationwide. On Tax Day, Uproar pushed a promotion offering a free dessert to all taxpayers, and the brand was featured on more than 80 online publications nationwide and blogs including: USA Today, Yahoo, Thrilllist, Bloomberg, Refinery29 and Forbes. Uproar also focused on bringing the brand back to families with features on the most kid friendly restaurants on Parade magazine’s website and also on MSN.com.

With a rooted passion and skill to open new restaurant’s doors, Uproar is proud to be the team who opened Tony Roma’s latest concept, TR Fire Grill in Central Florida. In order to promote the restaurant opening, Uproar reached out to food bloggers, restaurant critics and key influencers to a VIP party giving them the opportunity to be one of the first people to try the menu and experience the restaurant. The party turned out to be a successful launch with prominent placements throughout the local area.  The Uproar team has continued to focus on not only that location, but all locations as the company expands its franchisees.

The Uproar team is constantly immersing itself in helping Tony Roma’s define its brands through strategic media relations and targeted outreach. Uproar continues to work hand-in-hand with Romacorp, Inc., daily brainstorming promotions and campaigns aligned with each brand’s voice.